This is actually an important topic, because Apple is really a Steve Jobs personality cult. Any time you have an organization built upon a single prominent personality, the organization itself is in a precarious situation. Take Cuba for instance, the whole country is a Castro personality cult, and now that Castro is in poor health and might be dying, the entire direction of the country is in question.
It really is about time that Jobs started grooming a successor. He already had a bout with cancer, and he's not in his twenties or thirties any more, and even if he was, he could get hit by a bus. Apple really needs an heir apparent, even if it's only for setting stockholder's minds at ease.
I agree with this. I had made a similar comment on Spymac back at WWDC time - I thought it was odd that he wasn't really doing the Keynote, but instead had three people - Phil and two others - do the large portions of talking.
Remember the G5 intro, or even Panther and Tiger intros? Those were big Steve bravado, and the past WWDC keynote lacked that. And, as we all know, Apple doesn't do anything without a reason.
I guessed at the time that perhaps it was the manifestation of a conscious effort to try to de-centralize power and/or image.
Regardless of this rumor, I think the company does need a plan for what to do when Steve is no longer around. We certainly don't want a Steve Balmer or an Apple-early-90's repeat.
That said, the rumor was just scary enough to be true, because I found myself trying to find ways that it wouldn't be true.
My gut tells me that this is plausible. I'm sure that no one at the company - let alone Steve - would make the move without thinking about EVERY repercussion.
Then again, remember pre-Intel switch? That was like saying the sky wasn't blue, and many were against it simply because it was so diametrically opposed to everything that -we- had held Apple to mean to us as a community. Lo and behold, it WAS true, and it was one of the best decisions Apple has made.
We'll see what happens...
I am a bit apprehensive about this MacWorld, though, and this rumor adds to it.
The iPod was a massive hit, but no device can ever live up to be an adequate successor with all the desires and hype that has built up around the idea of an "iPhone" or whatever. And Apple doesn't have experience in the mobile arena...
Who knows. Again, we'll see come Tuesday.