First, I heart Woz.
He's the only person I'd rather head Apple than Jobs.
Second, redapple is most definitely right with regards to ringtones: has everything to do with the labels, the RIAA and greed.
Third, what exigentsky touches on is a
prefect example of the short-sightedness that is killing the industry (be it music or film).
If I ran a recording label - we would be offering free ringtones as fast as possible. Every track of our entire catalog. No strings attached. Free. Go get em. Use them. Share them. Spread the word.
Why?
Exposure.
Saturation.
It's not rocket science. It's no different than the free samples at the grocery store. The odds dramatically increase that I'll buy some new cracker if I get a free sample. Otherwise, like most people, I'll stick with what I know. Same goes for music. If I'm can freely acquire, use and share ringtones, the odds of me and my friends actually purchasing the single (or album or concert ticket) increases, big time.
The alternative is what we have today: people, like me, that like the concept of ringtones but are not willing (or able) to purchase the track and then repurchase the ringtone. Thus, less exposure, decreases the odds of their product being purchased and so on...
It's this moronic, short-sighted greed that is completely missing the point and actually, in the end, costing those same greedy f*cks even more revenue.
It really can be both this simple and extremely profitable. Just look at Phish's open taping policy.
http://www.phish.com/guidelines/index.php?category=6
This allowed fans to freely enjoy and share the band's music which led to their massive following and constant sold out tours. They got right what the labels have gotten so incredibly wrong.
I'm just saying...