Because your Timberland, Camel Active, Gant, Armani, etc isn't better. In fact all those are citizen (myiota) watches in drag, but 100x overpriced. You're welcome, and this is watch buff's baptism. Seriously, such negativity... I only see the Internet flooded with comments from people who know -1 of watches, from people that never have seen anything else besides rendered pic's. Blah blah blah, thick, blah, blah, blah, too curvy... It's thick because it has a battery on it, it's even thinner than a modern diver watch like the Rolex submariener, or most chronometers. It's curvy because watches were functional before being CAD renderings, it's curvy because curvy looks natural and is in fact confortable in the skin. Do you want to take out your watch and see marks on your skin? I want to go back in time to a place where people didn't have phones at all, and knew what a watch was! Seriously, go get something else, it's a personal preference, after all... We all know that you are angry because a) it's not anonymous and blank like some others, but mostly b) it's both a gadget and a fashion item, and you want to have that gadget, because you're a gadget nerd that has all the latest gadgets, but you aren't acceptant/tolerant to fashion and your sense of effemerity is dictated in periods of 12 months, when a newer version, with double the specs comes out, not when you don't identify anymore with the object.