Personally, at the moment, I don't trust MS with my money when it comes to buying devices. I had my fare share of money down the toilet with the Panos Paney sales pitch. I like the idea of a system that can work as a Tablet and as a PC, but having bought and used Surfaces (2 exactly) for 3 years, haven't found the money was worth it. Even thought in the outset of things it looked like it was.
I'm open minded and and ready to concede that with SB 2 MS has ironed it all out and nailed it, but I need proof of it beyond the specs.
On this comparison I think we are missing the point if we do not take into account the iPad and Apple integration. After all Apple is pursuing a different vision of the future, were Tablets and PCs work in tandem with each other, rather than sharing the same surface.
I really like my MacBook Pro 2015, bought it in 2016. I did not buy the 2016 since I was not convinced with the all in USB-C. I have no problems with Apple abandoning interfaces, for instance I was one of the first jump into the CD-ROMless laptop and desktops from Apple. But this time around I was not convinced that offering 4 USB-C thurderbolt was batter than a mix of regular USB and these one, along with abandoning the memory cards, an important component for photography.
Another note, if we take the iPad Pro out of the question, and considering the market, I don't understand why Apple had to put the new Macbook Pro's with touch bar starting at 2100 Euros with a 13", 8GB RAM, dual core model. Maybe fellow Apple users can explain this one for me from an economics perspective. I'm disregarding the other models since I think when we buy Apple we buy robustness and innovation, the second it is not given buy the other models in a conniving way to me.
The only reason I can find for this massive price bump is that Apple heads believe that the iPad Pro come to replace the all the models up to the 2000 Euros were general productivity is concerned. Starting at 750 up to 1500 maxed out, in the line up, it looks like that this is were their minds are set. There is just one big caveat with this, the human interaction language of iPad Pro its not ready to get such pressure from humanity in the context of general productivity. It was not with the iOS 10, neither it is with the iOS 11 even though I welcome all the changes. I believe, that iPad Pro supporting at least a track pad its inevitable since touch is not has efficient when the screen is parallel to ones body on a desk.
To tell you the truth this puts me off. It looks rushed, sloppy and greedy all together as an Apple user.
On top of this, in the last WWDC I noticed something that I disliked and again does not elevate humanity in anyway. I noticed a huge focus on Emojis, Selfies and Apple Pay when it comes to explain the value of the next gen Smartphones. Something that would be a side note were the development of humanity its concerned its turned center stage. This I think its a decision mostly done out of laziness, even though it might be well grounded in metrics. But metrics its the present not the future, it does not convey the code of a good future in the present. Its just vanity and consumption. All in all, uninspiring.
The exception of this was the Apple Watch. I could see the real Apple on this device. Everything was there, innovation, humanity, Apple integration and crafmanship at its best. Funny enough this "artist" opened the show, did not closed it. So I'm free to speculate that the values when it comes to tech of the company are changing away from SJ. SJ may have been nasty or a nice man, it does not matter, but one thing that I liked about him is that he looked well grounded in his pursue. Money was not at the center of his vision when running a company, but a consequence of well crafted innovative tools that opened people minds to new use cases, new possibilities. For me that is not encoded in either Emojis or Apple Pay.
Apart from liking the visuals of Apples and quality of their devices, today what I like the most is its integration of use cases across the devices along with Siri. Actually, this is the key factor for me to continue to invest in their system. Unfortunately in WWDC I've seen nothing of interest of the second and the first with the exception of the Apple Watch. If the focus moves too much from this, my relationship with the ecosystem is weakened, considering that devices individually are becoming less unique for one reason or the other. When I think of integration, started from hardware, to software up to pricing and marketing. That its not what I saw in WWDC; what I saw was more and more of a tapestry stitched together in an non convincing way, covered up with out of band themes, such as SJ homage, the opening of the space, the plazas (whatever they call it), so on and so forth.
Hey, but they will sell loads of iPhones. True, but its that the near future? It looks to me like it is the present empowered by a huge amount of kinetic energy generated 4 or 5 years ago.
Cheers,
Nuno