Survey Explores Why People Switch Mobile Operating Systems

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 23, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    During quarterly earnings calls, Apple CEO Tim Cook often boasts about the high rate of customers who are switching from Android devices over to iPhones. Recent research data has suggested Android switchers account for 15 to 20 percent of iPhone purchases.

    A new survey of 2,500 people conducted by PCMag delves into the reasons why iOS users switch to Android and why Android users switch to iOS.

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    18 percent of customers who switched mobile operating systems went from Android to iOS, while just 11 percent dropped iOS for Android.

    47 percent of customers who switched over to iOS from Android said that they chose to do so for a "better user experience," while 25 percent cited "better features" like camera and design.

    11 percent of respondents switched to iOS for better prices, while other reasons for switching included more apps, faster software updates, and better customer service.

    On the Android side, customers switching to Android from iOS cited better user experience and better prices as the main reasons why they chose to adopt a new operating system.

    While there were a small number of switchers among those surveyed, 71 percent have never switched at all, remaining loyal to their operating system of choice. According to data shared earlier this year by Consumer Intelligence Research Partners, both iOS and Android have high customer loyalty rates.

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    It's difficult for smartphone companies to get customers to switch operating systems, and this has led Apple to lure Android users through a variety of methods, including trade-in options, ads touting iPhone features compared to Android devices, a Move to iOS app to make transitioning simple, and a "Switch" website dedicated to explaining all of the reasons why the iPhone is better than competing smartphones.


    According to PCMag's survey, operating system isn't the biggest factor in why customers choose one smartphone over another. 33 percent cited price as the reason for picking an iOS device or an Android device, while 26 percent said brand mattered. 19 percent said that operating system was the main reason for choosing iOS or Android.

    PCMag also shared a few other interesting data points that came from the Apple and Android customers it surveyed. Among customers who made a switch to a new operating system or are considering making a switch, 56 percent said they didn't care about new smartphone releases.

    34 percent said they buy a new phone when their contract is up, and 17 percent said they make a new phone purchase only when they break the screen on their current phone.

    Apple may see a new wave of Android switchers over the course of the next few months with the launch of the 2018 iPhones. Android switchers typically choose larger "Plus" sized iPhones when switching and Apple is set to debut an iPhone with a 6.5-inch OLED display, the company's biggest iPhone screen to date.

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    Glass panels for the three iPhones coming in 2018​

    The 6.5-inch OLED iPhone will be sold alongside a 5.8-inch OLED iPhone and a 6.1-inch iPhone with an LCD and a lower price tag, which could also lure Android users. Rumors have suggested the 6.1-inch iPhone, which will offer up Face ID and an edge-to-edge design, could be priced somewhere around $700.

    Article Link: Survey Explores Why People Switch Mobile Operating Systems
     
  2. RCS31 macrumors 6502

    RCS31

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    Comparing iOS to Android isn't really the correct comparison to make. Only Apple devices run iOS, many thousands of phones/tablets run Android.
     
  3. Marcos1 macrumors newbie

    Marcos1

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    Guys! We need to turn this one around quickly!!!!

    How can we make the knockoff devices seem better!!?
    --- Post Merged, Aug 23, 2018 ---
    Oops! Too late!

    Thank you!
     
  4. benface macrumors regular

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    More people switched to Android than people switched to iOS for “better customer service”?!?! What customer service does Android even have???
     
  5. KPandian1 macrumors 6502a

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    I am amused at the better customer service and faster software updates reasons for leaving iOS to Android.

    @RCS31 - the comparison is correct; no other way here.
     
  6. Jaytee89 macrumors newbie

    Jaytee89

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    #6
    It is a fair comparison though. The only a
    Thank you! I was thinking the same thing. I worked for Sprint during the LG G4 boot loop debacle. Customer service was the worst I have ever experienced. Those jokers were sending phones back not fixed after holding them hostage for 2 weeks at minimum. I do not think any Android manufacturer has a brick and mortar store in the US aside from Samsungs experience tables as Bestbuy.
     
  7. barkomatic macrumors 68040

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    I'm a little surprised that only 4% of Android to iOS users cited faster operating system updates.
     
  8. redheeler macrumors 603

    redheeler

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    I'm surprised Better user privacy and security isn't a category. That alone is enough reason to switch to iOS in my opinion.
     
  9. luvbug macrumors regular

    luvbug

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    Hmmm ... "security/privacy" wasn't even a category????? "Ecosystem", anyone, anyone?? I never really thought much of PCMag anyway.
     
  10. Micool1 macrumors regular

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    Wait, there are people who switch to Android for better customer service and faster software updates?!
     
  11. Mousse macrumors 68000

    Mousse

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    Yah know, Samsung ain't the only android phone manufacturer.:rolleyes: And Apple's CS ain't the best in the world. Hail, my wife had to wait for nearly an hour just to have a Genius look at her iPhone. There are lots of smaller manufacturers have outstanding CS. Very easy to talk to customer service rep and no lines. With big corps, you're just a number.

    As for software updates. I'll have whatever they're smoking:D unless they mean custom ROMs (highly unlikely). Custom ROMs are updated weekly, even nightly. With android manufacturer's ROM, you're lucky to get ANY update.o_O
     
  12. mrow macrumors regular

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    Definitely. Totally anecdotal but I’ve seen a lot of comments on messages board/reddit/etc. lately with people saying that was the reason they switched.
     
  13. SBlue1 macrumors 65816

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    I guess its maybe more the ease of getting a repair or replacement for an Android phone as compared to the non existing Apple stores in some areas or even countries.
     
  14. Marcos1 macrumors newbie

    Marcos1

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    Apple does have the best customer service in the world. Check consumer reports and others.
     
  15. mrow, Aug 23, 2018
    Last edited: Aug 23, 2018

    mrow macrumors regular

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    How long do you think your wife would have waited in line at the LG/Samsung/Motorola/etc. store? ;)
     
  16. Radon87000 macrumors 604

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    One thing I love about Android the ability to downgrade the OS.
     
  17. Mousse, Aug 23, 2018
    Last edited: Aug 23, 2018

    Mousse macrumors 68000

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    You talk in aggregates. I'm talking individuals. Overall Apple might have great CS, but with individuals...you can't make every one happy all the time. After all, 6% of the switchers didn't think their CS all that great. Small outfits, they care about the customers more than big outfits do. If Apple upsets a few thousand customers...meh, who cares. In math it would be considered insignificant numbers. But for a small outfit to lose a few thousand customers, that could be their entire consumer base, so they take bend over backwards in CS.
     
  18. rjohnstone macrumors 68040

    rjohnstone

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    #18
    In my personal experience, it's just not that important to people.
    To techies... it's important. To the average person... not so much.
     
  19. BuffaloTF macrumors 6502a

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  20. rweiser macrumors newbie

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    I think these numbers are a bit misleading.
    For example, it seems like 6% of people switched to Android because it has more apps, while only 4% switched to iOS because it has more apps. However:

    18 percent of customers who switched mobile operating systems went from Android to iOS, while just 11 percent dropped iOS for Android.
    (I have no idea what the other 71% were switching from or to. Maybe they're all finally switching off of Blackberry? In any case...)

    The percentages are of those starting points. That means that 6% of 11% of total switchers (= 0.66% of total switchers) switched to Android because it has more apps. And 4% of 18% of total switchers (= 0.72% of total switchers) switched to iOS because it has more apps.

    That means that - absolutely speaking - more people switched to iOS for more apps than did to Android. That's not readily apparent in the chart. And the same "shift" goes for all the other numbers, though perhaps not with the same reversal of "results".
     
  21. mithion macrumors regular

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    In what world are people switching from Android to iOS for price? Apple has the most expensive phones (with the exception of the galaxy note).
     
  22. kazmac macrumors 603

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    I wish Apple would see that 29% of this survey switched due to price. If they released a successor to the SE that was between $499 - 600 they could sell even more.
     
  23. alexgowers macrumors 65816

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    I’d be interested what the exact format of the questionnaire was in and the sample size along with countries involved. It’s very concerning to have figures without the methodology.

    Also, we all know price is the main driving factor for android but I’m surprised design choice and variety isn’t in there. You can pick the one that suits.

    For me anything but stock android is a mess and a security issue not worth the pain. iOS is limited in ways that makes me angry. Currently neither has the complete package of what I expected from my phone in 2018.
     
  24. wigby macrumors 65816

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    That means that only 4% of Android users even care about updates which seem to correlate with most consumers on most mobile and desktop platforms. We hear about Android's terrible update and fragmentation situation constantly on the Internet but that's because it comes from tech journalists who represent very few consumer opinions.
    --- Post Merged, Aug 23, 2018 ---
    The same world where Apple devices last longer and require repairs less often.
     
  25. supremedesigner macrumors 6502a

    supremedesigner

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    I think it’s made up survey. Come on, better customer service for Android? Really?
     

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