- Apr 12, 2001
CNNMoney.com reports on a recent survey from market research firm Yankee Group showing 73% of surveyed U.S. iPhone customers being "very satisfied" with AT&T as their carrier provider. The high figure appears rather surprising given AT&T's much-maligned performance as it has struggled to keep up with surging demand on its network since the iPhone debuted three years ago.
Yankee Group attributes the surprisingly high rankings to something of a "halo effect" that sees users' high satisfaction ratings for the iPhone rubbing off on the carrier despite its troubles. Or, as the report puts it, AT&T seems to have become part of the famous "reality distortion field" said to encompass Steve Jobs and Apple.Despite a very vocal group of detractors, the vast majority of iPhone users love AT&T.
That's the key finding in a survey released this week by Yankee Group, which reports that 73% of iPhone users are very satisfied with AT&T's service. That rating compares favorably to how non-iPhone smartphone users feel about AT&T, and even to how non-iPhone users feel about other wireless providers.
The satisfaction rate of AT&T subscribers as a whole is 68%, and only 69% of smartphone users say they are satisfied with their mobile provider, Yankee Group found.
Article Link: Survey Finds U.S. iPhone Users Generally Pleased With AT&T