This is called willingness to pay - the average Swiss customer is too passive and stupid to complain against the outrageously high prices of his country - that's how they preserve their artificial prosperity, which is of course financed by a healthy current account based on luxury products and financial services (as well as dictators' money, of course).
Not to mention customer service, which is surely among the worst in the world except for public services like the Post and SBB (i.e., the customer is NEVER right).
And yes, I do live in Switzerland.