Last time I checked, this was an internet forum where we're allowed to voice our opinions.
Well, it's easy to sit in judgment, isn't it.
Perhaps it hasn't occurred to you that Apple's business model relies on its return policy. Unlike, say, Sony products, you can't just buy an Apple Watch anywhere, you can only buy one in an Apple Store. (Actually you can't even buy one there, but hey.) You can't even buy them in Resellers.
If you want to try an Apple Watch or strap you have to go to an Apple Store. There are 39 in the UK and I don't live in the same town as one. Apple is endlessly banging on about how the Watch is its most personal product ever, and that certainly suggests that people will want to try them in real life.
For this reason, it allows returns. People can try on the watch and straps at home and decide if they like them or not. Which is what I did.
You seem to be suggesting that I should be limited to how many straps I can try. What's the number? How many am I allowed to look at?
You also criticise me for changing my mind. Presumably you've never done that. Well done.
And you blame me for the high price of Apple products. As a proportion of the profit margin on Apple's products, I imagine shipping costs from returns is a very small percentage. When you factor in the sales that would be lost if Apple didn't have an easy returns policy, the net cost to Apple may be not only minimal but negative.
And, as I said, Apple's profits have been healthily bolstered by my 25 years of customer loyalty. A loyalty that may well have been transferred to a competitor had they not had the approach to customer service that they have.
Your signature at the bottom of your message suggests that you have plenty of money. I doubt the extra dime my returns have cost you is going to cause you to have to have dry bread for dinner.