At an event in Manhattan today, T-Mobile USA announced a new phone upgrade program called "Jump," which is designed to allow subscribers to upgrade their phones at regular intervals.
With Jump, customers will pay the same subsidized amount that a new customer pays, without the need to wait to qualify for an upgrade. Jump requires T-Mobile customers to pay a $10 monthly fee for the service and trade-in old devices, but it offers up to two phone upgrades per year after a six month waiting period. T-Mobile CEO John Legere spoke to AllThingsD about the new program:
This is a significant policy change that sets T-Mobile apart from other carriers, which often require contracts to expire before upgrade pricing on a new device is available. Both Verizon and AT&T, for example, have recently implemented policies that only allow customers to upgrade after 24 months have passed."This is one of those things that annoys customers so much," CEO John Legere said in an interview ahead of a New York press event. Legere said that the company wanted to address this issue when it first did away with two-year contracts back in March, but needed a little more time to work out the details.
T-Mobile's policy change comes three months after it announced both the iPhone 5 and its "Uncarrier" policies, which allow customers to purchase a phone without a monthly contract. Instead, T-Mobile requires a down payment of $150 along with a $20 monthly device fee for the iPhone 5.
At today's event, T-Mobile also announced that it plans to create a new family plan for customers without enough credit to quality for traditional phone contracts and plans to expand its LTE network in the near future.
T-Mobile has published a series of ads on the new Jump feature, with the slogan "Upgrade when you want, not when you're told."
Article Link: T-Mobile Announces 'Jump' Phone Upgrade Program