I agree with the earlier comment that TAG isn't exactly a high quality name in the watch world, but it's amusing to see all the commenters here dismiss this as a copy cat move from TAG, as if Apple is some sort of watch expert (they aren't).
Quite frankly, I think they're all bad ideas.
Because no matter what, there's always gonna be a decent number of folks here on macrumors who praise anything apple and mock anything thats not. Theres a reason apple followers have for decades been referred to as a 'cult'.