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Tag Heuer Partnering With Google and Intel to Build Connected Smartwatch

There's no rush it's just simple mathematics there are going to be 6 billion more mobile users in the next 10 years. It's a win-win situation pretty much any company entering the mobile market
 
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HenryDJP said:
Your post nearly word for word was what the naysayers said upon Apple releasing the iPad......especially when many swore up and down their Netbooks were all they needed....then they laughed at Apple. Hmmm.
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The problem with this argument is..... The Watch isnt the iPad.....Time will show if the watch catches on. I still dont see the need for an iPad. My 6+ works fine for me
 
I'm annoyed Tag Heuer is doing this. While I think the $350 Apple Watch is reasonable and fine for those who want it, anything more just loses all common sense in my mind, and TH won't charge any less than $2,000 per piece for their venture.

I think TH will be damaging their brand significantly with this pointless exercise. Much like they did with their foray into the mobile phone market.

This is at a time when they've genuinely pushed away from their negative image and have created some beautiful in-house movements and relaunched some of their heritage Carrera lines as limited Heuer branded watches.

I recently bought a JH81 Heuer Carrera as a result of it being a stunning watch and the moderate exclusivity of it. I also did so as part of the change in direction TH appeared to be taking, as did many other people.

This just spoils it all....
 
And it's the fact that no one in the watch world cares about TAG is EXACTLY why they are the company to do this type of experiment. They have no real reputation to lose.
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While I agree with you on TAG, I suspect when the watchmaker on the next rung up the ladder does the same thing you'll say the same thing about them too. TAG is the first but they won't be the last. And if Apple can take a fraction of that single digit K market Tim will be creaming his jeans.
 
barkomatic said:
I'm skeptical that any smartwatch will gain long term traction. I just don't want to wear a watch again after being free of it since the introduction of the smartphone.

However, if I were to be convinced to buy one--it wouldn't be the Apple Watch in its current form. I think its bulky and overpriced for what it does. If Tag can make a high functioning smartwatch that looks similar to its regular watches then that would be my choice.
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But the differences is that I can get an Apple Watch for 350 bucks tag Heuer watch will most likely start in the thousands
 
"The difference between the TAG Heuer watch and the Apple Watch is very important," Biver said. "That one is called Apple and this one is called TAG Heuer."
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The man knows his industry.
 
0815 said:
You can love or hate Apple .... but I think everyone has to admit that Apple manages it with every 'category' they touch to bring that industry into motion. Even if you don't like Apple, that is a good thing.
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Nuh uh the industry was leaning toward tag heuer collaborations!

On a serious note, yes you are absolutely right. Apple causes the change, everyone takes note.
 
iLondoner said:
... the company is certainly not low-end, so why would it want to associate itself with Google/Android technology?
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I haven't looked through the threads, but I see no discussion of the opportunity.

If Apple legitimizes the smart watch to the avg consumer, it leave the whole Android market open for opportunity. Why wouldn't a watchmaker that want to capitalize on this? There's lot of Android users out there. And if it works, it's possible that Tag can be the leader in smart watches (a la Samsung with smartphones ... that is, if smart watches take off, it's possible that smart watch revenue can exceed Tags other revenues from regular watches)

Also there seems to be an assumption that Tag approached Google/Intel, since they made the assumption, but we don't know if it isn't Google that moving this forward to ensure that Android Wear gains a foothold early.

.
 
You said it man, since the details of the Apple watched were announced a week or two ago, it's been absolutely nauseating to watch everyone here act as if Apple just re-invented the watch, and completely re-imagined itself as a company. Now everyone thinks they're a major player in the luxury market because Apple priced out a ******** watch option way above where it should be at and it's all kind of a joke.

Reality check. The Apple Watch will best serve a casual market. It'll be especially useful when it comes to things like health and fitness also. The Sport watch is going to be very popular. The Watch version will probably also do well. There's some nice band options, and it's clear that people are interested in a digital watch. But Edition is a joke, and it's never going to be taken seriously by anyone who's used to purchasing luxury items (be it jewelry or otherwise). Apple isn't going to take a bite out of Rolex, or AP, or Patek Phileppe. Those guys are probably hardly aware that Apple even makes a watch now. But you'd never know it the way these fanboys are carrying on.

robeddie said:
Because no matter what, there's always gonna be a decent number of folks here on macrumors who praise anything apple and mock anything thats not. Theres a reason apple followers have for decades been referred to as a 'cult'.
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BigInDallas said:
The problem with this argument is..... The Watch isnt the iPad.....Time will show if the watch catches on. I still dont see the need for an iPad. My 6+ works fine for me
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I'm not surprised at all by your response.

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BigInDallas said:
The problem with this argument is..... The Watch isnt the iPad.....Time will show if the watch catches on. I still dont see the need for an iPad. My 6+ works fine for me
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And I have an iPad and a 6 Plus, so I saw the need for it. Oh, there's goes your argument. :p
 
TheRealTVGuy said:
"It's... It's just a piece of technology that will be outdated in a year! Who would buy something like that anyway? That's not an investment!"

-Sincerely, all the MacRumors naysayers.
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Here's one key difference between Apple and Tag Heuer: Apple is in the business of making things that have an expiration date on them in terms of their practical utility. I suspect the Apple Watch will be no different.

Anyone who has been alive for more than 30 years is likely not used to watches "expiring" the same way our computers and smartphones do. Many of us grew up thinking that expensive watches were timeless pieces that could be handed down from generation to generation as a keepsake. Heck, even the cheap watches would still be just as useful 10 years after you bought them as they were the day you bought them so long as you could find a battery for them.

While I like the idea that Apple is branching out into some different areas, I still have a difficult time thinking of a watch as being in the same category as a computer or a smartphone (i.e. something that needs to be upgraded every couple of years to remain useful). I may get there eventually. I'm just not there yet.
 
BigInDallas said:
I have used 3 models of iPhone and many android phones. the only update I ever got that bricked a phone was Apples update. Way to defend Apple. They can do no wrong.
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I never said that. Way to bring a straw man into an argument and go off on that and not actually respond.
 
HenryDJP said:
Another naysayer on MR.....whom also happens to be a new registrant. Oh that's a surprise :rolleyes:

Look, I'm not buying the AppleWatch. I don't personally have a need for it but I'm not going to act close-minded and have the attitude of "If it's not for me it's not for anyone else either".
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You need only read the first sentence of your second paragraph to see why there are valid reasons to be skeptical. I am yet to meet a single person (live person, not people on message boards) who is interested in buying it. I actually have yet to meet a person who thinks it looks nice. When the iPad and iPhone were released they were not criticized for being ugly. Obviously looks are subjective, but very few thought either of those products was ugly. I'm not sure the same can be said of the Apple Watch. It's functionality, like that of all smart watches, is for very niche purposes. There is almost nothing it can do that your phone can not. That makes it much harder to justify spending money on. When you add in the general public's "meh" attitude toward its appearance, the majority of the models being priced in the ballpark of an iPhone, and it's niche category, I believe you have the recipe for one of Apple's more disappointing launches. That being said, disappointing for Apple would be a resounding success for most companies.

But by all means, please ignore my comments and call me a naysayer. After all I am a new poster so I must be a moron.
 
bbeagle said:
I never said that. Way to bring a straw man into an argument and go off on that and not actually respond.
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What didnt you say? You said that Android updates brick phones, never for me, just Apple

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sltiedeman said:
You need only read the first sentence of your second paragraph to see why there are valid reasons to be skeptical. I am yet to meet a single person (live person, not people on message boards) who is interested in buying it. I actually have yet to meet a person who thinks it looks nice. When the iPad and iPhone were released they were not criticized for being ugly. Obviously looks are subjective, but very few thought either of those products was ugly. I'm not sure the same can be said of the Apple Watch. It's functionality, like that of all smart watches, is for very niche purposes. There is almost nothing it can do that your phone can not. That makes it much harder to justify spending money on. When you add in the general public's "meh" attitude toward its appearance, the majority of the models being priced in the ballpark of an iPhone, and it's niche category, I believe you have the recipe for one of Apple's more disappointing launches. That being said, disappointing for Apple would be a resounding success for most companies.

But by all means, please ignore my comments and call me a naysayer. After all I am a new poster so I must be a moron.
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Be careful you will make someones ignore list....lol
 
TAG Heuer is far from what I'd consider "high end luxury watch", and I own two myself. It'll be even less "high end" after they dilute their brand with Google.
 
sltiedeman said:
You need only read the first sentence of your second paragraph to see why there are valid reasons to be skeptical. I am yet to meet a single person (live person, not people on message boards) who is interested in buying it. I actually have yet to meet a person who thinks it looks nice. When the iPad and iPhone were released they were not criticized for being ugly. Obviously looks are subjective, but very few thought either of those products was ugly. I'm not sure the same can be said of the Apple Watch. It's functionality, like that of all smart watches, is for very niche purposes. There is almost nothing it can do that your phone can not. That makes it much harder to justify spending money on. When you add in the general public's "meh" attitude toward its appearance, the majority of the models being priced in the ballpark of an iPhone, and it's niche category, I believe you have the recipe for one of Apple's more disappointing launches. That being said, disappointing for Apple would be a resounding success for most companies.

But by all means, please ignore my comments and call me a naysayer. After all I am a new poster so I must be a moron.
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Yeah, and for months I had yet to see a single person with an iPhone when it first came out. Same with the iPad.

Those are YOUR words on your last sentence, not mine. ;)
 
The Swiss are right to be worried

The Swiss are right to be worried. I've worn a Rolex for the last 10 years, but as soon as Apple's watch comes out, I will put my Rolex in the safe and try out an Apple Watch (not the Gold Edition, the stainless steel one). If the Apple Watch has new uses that go beyond telling time and I get used to them, I'm afraid I won't be able to wear the Rolex any more, as it will make me feel a little like now when I go out without a phone.

However, I'm not sure that having several luxury Swiss watch companies become Android compatible will help them much, on the contrary...
 
I've been here since 2006, and I'm a naysayer. Wonder what he's got to say to that?

sltiedeman said:
You need only read the first sentence of your second paragraph to see why there are valid reasons to be skeptical. I am yet to meet a single person (live person, not people on message boards) who is interested in buying it. I actually have yet to meet a person who thinks it looks nice. When the iPad and iPhone were released they were not criticized for being ugly. Obviously looks are subjective, but very few thought either of those products was ugly. I'm not sure the same can be said of the Apple Watch. It's functionality, like that of all smart watches, is for very niche purposes. There is almost nothing it can do that your phone can not. That makes it much harder to justify spending money on. When you add in the general public's "meh" attitude toward its appearance, the majority of the models being priced in the ballpark of an iPhone, and it's niche category, I believe you have the recipe for one of Apple's more disappointing launches. That being said, disappointing for Apple would be a resounding success for most companies.

But by all means, please ignore my comments and call me a naysayer. After all I am a new poster so I must be a moron.
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So what's the tagline for this watch? TAG Heuer powered by Google? Where does the Intel Inside sticker go?
 
Karma*Police said:
The fact that companies rushed (and are rushing into) the smartwatch space before Apple has even shipped their first product is proof of that. If that isn't power and influence in the marketplace, I don't know what is.
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So true.

There's no big market yet for watches, yet SO many manufacturers are releasing watches. Makes no sense if it weren't for Apple.

Manufacturers laughed at the iPad when it first came out. They were caught flat-footed when the tablet market re-appeared out of nowhere because of Apple. They're trying to make sure it doesn't happen again.

But, it's sad. They just throw products out there with no thought or reason and it shows. But, they do have their loyal anti-Apple consumers who will buy their products over and over again to 'stick it to Apple', so I guess they got that.

Only the Pebble is selling to regular folk. They're the only successful one so far. Because they're not aiming for the anti-Apple people only.
 
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