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Tag Heuer Partnering With Google and Intel to Build Connected Smartwatch
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You misunderstood. They were referring to Apple's hideous interpretation of a luxury smartwatch.
Right, because other companies weren't making smartwatches already....It appears that Apple is transforming yet another industry, without even having shipped an actual product!
That, my friends, is industrial power.
Smartwatches have been around for god knows how long now. Apple isn't creating a brand new market here like they did with the iPad, or giving a niche market a massive boost with a sleek, streamlined alternative like they did with the iPhone.
I think the worst thing about the Apple Watch is that it's just a contender. It doesn't do anything to redefine the concept, and it isn't leagues better than what's already out there. It's merely Apple's entry into the smartwatch market.
Like I've said in the other Apple Watch threads, I don't think it's going to be a failure, but you're not gonna have people lining up around the block for it.
I think alot of it depends on what role a smartwatch plays in someone's life.
... and probably just as important what role the future smartwatch will play.
If the direction, is automated payment, unlocking your car doors, monitoring your diabetes, automated reservations and check-in, and making your life convenient from interruptions from smartphones... then it's possible that it can enhance your date night with your wife ... My point is that technology doesn't have to always 'get in the way', it can liberate one so that they can do what they really want to do.
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I get the sarcasm, but it sincerely wasn't Apple. There's nothing luxury about the Apple Watch.
I won't knock the whole watch subject until I see how it unfolds. And I am very interested to see how consumers and the market respond.
Having said that, these products represent the first thing Apple has offered that I just haven't felt a "pull" to get. I don't have a Mac Pro, or an iPad, but I would love to have either under the right circumstances, and when disposable income allows, I will have them.
I just don't have that feeling with the Watch. I hope to be blown away though and "get it" once it's on the street. And if TAG or Breitling make a watch that has features I can use with my iPhone, I will be impressed.
Having said that, these products represent the first thing Apple has offered that I just haven't felt a "pull" to get. I don't have a Mac Pro, or an iPad, but I would love to have either under the right circumstances, and when disposable income allows, I will have them.
I just don't have that feeling with the Watch. I hope to be blown away though and "get it" once it's on the street. And if TAG or Breitling make a watch that has features I can use with my iPhone, I will be impressed.
TAG is more of a prestigious watchmaker than Apple.
IMO the Apple watch looks cheap and nasty, I'm sure TAG can make something more aesthetically desirable. Plus, and it's a big plus, Android devices don't slow down after 18-24 months thanks to an update...so I should imagine they'll be a more attractive longterm proposition. Phones? Laptops? Apple all the way, but watches are more of a jewellery thing and I'm sure that traditional watch wearers would prefer the Swiss take on things if they're going to jump aboard phone tech.
So you're saying Apple cant compete with their single platform watch? There's more android devices in this world than apple.
It looks cheaply made. It just looks cheesy to me. The original rubber strap, the plastic looking bezel. When set on a flat surface it just looks like a small puck with a band. To me, its unappealing to look at.
Why is this always the rebuttal? Did the person you quoted say that apple made the first smartwatch?
People need to get a new argument to try to dismiss apples contributions.
One thing I can say that's the absolute truth is that I've yet to see a smartwatch yet that I desperately want. Apple? Microsoft? Google? Samsung? Moto? No matter who does what, they come across as mere gadgets to me.
They're not offering me anything I don't already have, and it's not in a package that at least makes me think it could be compelling alternative for certain usage scenarios.
You may well be right. But someone needs to tell Timmy and Co. that. Their comments about Switzerland better watch out and how this is going to take over fashion seems to say Apple believes they're a tech company entering the fashion sector.
Totally not.
I have great appreciation for complex mechanical devices performing simple tasks, especially in miniaturized form such as a watch
No watches that require a battery to operate will ever be considered luxury watch in my book.I do like the Mickey Mouse face on the Apple Watch. Someone make a mechanical version of that (complete with the animation) and I'll be so tempted to buy one
So many interesting comments. All of a sudden some people are saying the AppleWatch is ugly, hideous, trashy-looking....hmmm. Most other threads people are saying great things about it and want one. Well I guess some are getting paid to state the negative. Nothing new.
Still waiting for someone to implement it
or are you saying a $350 watch in a gold casing is the answer?
Again, another company is last to the dance.
This is not surprising at all.
The copycats & wannabe's will always be sucking on hind tit to Apple.
As previously mentioned, Apple's software & sheer size of design & marketing teams beats the others into submission out the gate. What's the point - company stock write off's?
This is not surprising at all.
The copycats & wannabe's will always be sucking on hind tit to Apple.
As previously mentioned, Apple's software & sheer size of design & marketing teams beats the others into submission out the gate. What's the point - company stock write off's?
I looked everywhere on Tag Heuer's website for that exact watch pictured in the article, because I was rather fond of it and would like to discover the price, but it was nowhere to be found! I looked at literally every single watch and every variation. It doesn't exist. Bothersome.
You talking about TAG? In a way, they are first to the dance as they are the first well-known "luxury/semi-luxury" watchmaker to enter the smartwatch market.
This is a silly comment. Just because someone chooses a product that doesn't have this
on it, that doesn't make them anti-Apple. I think it's fair to say most people make choices for myriad reasons, least among them a dislike for Apple. It's the same thing as the silly people in the Apple Pay threads who were going to boycott stores for not accepting it. Those yahoos were definitely in the minority... and stupid. Rational adults don't act that way whether they favor Apple, Android, MS or whomever.And companies? That makes the comment even sillier. Companies aren't selling anti-Apple. They're selling pro their own stuff. It's not a binary situation.
This will allow authorities to infer something interesting like:
"Look this, that rich guy travels to a tax haven every month and visits a well-known bank, suspect from allowing illegal transfers. His pulse rate increases a lot on these moments."
Talk about a decent way to devalue your brand.
I totally understand the motivation though.
In the Battle For The Wrist, the lux watch makers will have to go to war with the Army they have (brand, some carry-over design elements and components, etc.), the allies they can find (Intel, Google, other suppliers, etc.) and a bit of luck in balancing the need to rush a product to market against the risk of an ill-prepared defense.
The evolution of the LVMH guy's rhetoric is interesting:
- dismiss concept and product;
- reverse, and gush a bit about concept and Apple's watch, throw-open doors to Silicon Valley partnerships as either a supplier of watch cases, or a buyer of chips and software, etc.;
- throw out compliment to Apple for opening the market to children who will one day graduate to "a real watch";
- then announce your own neither-fish-not-fowl misch-mash response.
(note, to be fair, to his credit, Mr Bivier did offer a good mia culpa before as well as in the interview posted below.)
It will be interesting to see how his gambit pays off trying to sell a luxury branded watch packed with an OS that mates to (generally) low-end commodity products.
Despite these efforts from Switzerland, Inc., I expect earnings for their watch companies to be shaved by 20% in relatively short-order by Apple's entry into the market, I also expect that their self-cannibalization and brand damage due to bastardizing their product to shave sales and earnings accretive to the damage that Apple will do directly.
http://www.barrons.com/articles/BL-TB-47076
I totally understand the motivation though.
In the Battle For The Wrist, the lux watch makers will have to go to war with the Army they have (brand, some carry-over design elements and components, etc.), the allies they can find (Intel, Google, other suppliers, etc.) and a bit of luck in balancing the need to rush a product to market against the risk of an ill-prepared defense.
The evolution of the LVMH guy's rhetoric is interesting:
- dismiss concept and product;
- reverse, and gush a bit about concept and Apple's watch, throw-open doors to Silicon Valley partnerships as either a supplier of watch cases, or a buyer of chips and software, etc.;
- throw out compliment to Apple for opening the market to children who will one day graduate to "a real watch";
- then announce your own neither-fish-not-fowl misch-mash response.
(note, to be fair, to his credit, Mr Bivier did offer a good mia culpa before as well as in the interview posted below.)
It will be interesting to see how his gambit pays off trying to sell a luxury branded watch packed with an OS that mates to (generally) low-end commodity products.
Despite these efforts from Switzerland, Inc., I expect earnings for their watch companies to be shaved by 20% in relatively short-order by Apple's entry into the market, I also expect that their self-cannibalization and brand damage due to bastardizing their product to shave sales and earnings accretive to the damage that Apple will do directly.
http://www.barrons.com/articles/BL-TB-47076
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