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macrumors bot
Original poster
Apr 12, 2001
52,392
14,088



Taylor Swift this morning tweeted out a new ad for Apple Music, this time showcasing a playlist called "Friday Night Rocks!" recommended to the singer within the For You tab of the music streaming service.

taylor-swift-darkness-ad.jpg

The new commercial plays out in a way similar to Swift's previous ad, which saw her lip syncing to Jimmy Eat World as she prepared for a night out. This time, however, she dances around her living room alone to the tune of The Darkness' "I Believe In A Thing Called Love."

Dance like no one's watching @AppleMusic @thedarknesshttps://t.co/QfX9l0EXX7 - Taylor Swift (@taylorswift13) May 12, 2016
After the last ad, Apple Music head of content Larry Jackson confirmed that the company had created a series of commercials with Swift, and would continue a steady rollout of them, akin to the release of singles on a record.

Previous Coverage: Apple Music is 'Distractingly Good' for Taylor Swift in New Ad

Article Link: Taylor Swift Dances Like No One's Watching in Newest Apple Music Ad
 

Dave245

macrumors G3
Sep 15, 2013
8,499
6,196
I love these ads! It's clever on Apple's part because it brings in interest and subscribers to Apple Music.
 
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morcutt11

macrumors 6502
Jun 26, 2015
369
1,189
USA
I've liked the majority of the ads, but this one just didn't do anything for me. It lacked the humor (or even purpose?) found in the other ads. The song from The Darkness was great (loved it when it came out years ago) but I'm not a Taylor Swift fan so maybe I couldn't connect with what Apple was trying to pull off here. I think that they could have done an add with broader appeal for less money.
 
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Chupa Chupa

macrumors G5
Jul 16, 2002
14,834
7,394
Waiting for the ad where she's dancing around, trips into cookie batter, Cookie monster mistakes her for a giant, odd shaped, cookie.
 
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warnergt

macrumors member
Jan 20, 2006
57
30
I wish when I dance like no one is watching it would look that good (and choreographed). My dancing makes me look like I'm a fish out of water in its last moments of life.

As long as you're having fun. That's what it's all about. :D
 
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iZac

macrumors 68020
Apr 28, 2003
2,168
1,454
Shanghai
.... no one is watching.

Also I find these celebrity endorsement ads a bit tacky.

Sure, we used to have Jeff Goldbulm narrate them, but it's not like they invented a fake scenario where he has to audition for the Lost World in 10 minutes and he has no idea how he's going to set up his iMac on the internet in that short window of time.
 
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Dilster3k

macrumors 6502a
Jul 20, 2014
790
3,205
All hail the real CEO of Apple...

Edit - In all fairness, no matter how cringy this is, it's very tactical because she has such a huge following.

Edit 2 - I would love to dance like an idiot for a couple of minutes and earn millions.
 
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