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Reminds me of a superbowl ad. Kind of pointless and you almost forget what the ad was advertising.

Hey, if the Taylor Swift ads work for them, why not?
 
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Reactions: mkeeley
This is what Apple has become good at doing: Marketing. Lot's of resources and efforts devoted to selling and images. Product development and significant improvement in their products? Not so much!
 
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Reactions: =Alb= and Mactendo
I love these ads! It's clever on Apple's part because it brings in interest and subscribers to Apple Music.

Good morning Eddy.

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I'm not a TS fan but Apple is gonna garner a lot of positive brand recognition with teens and millennials using her in their ads. Crazy to think it wasn't along ago she was bashing them for Apple Music. Props to Apple's marketing team for turning this around in a significant way.
 
.... no one is watching.

Also I find these celebrity endorsement ads pretty of tacky.

Sure, we used to have Jeff Goldbulm narrate them, but it's not like they invented a fake scenario where he has to audition for the Lost World in 10 minutes and he has no idea how he's going to set up his iMac on the internet in that short window of time.

I can assure you, dancing alone in a room with the music cranked is a very real scenario (speaking from experience). And if Taylor Swift uses Apple Music to get that started, you can be her fan base will too.
 
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she's athletic, but I can't get over the fact she's trying to go for a look/body style that's more of a teenager than a grown woman.

That, to me, is unattractive. But everyone has their own preferences :)
 
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Too long and it's getting old now. Make her stop.

Jeez. We've had enough Swift apple, move on

Apple's recent adverts featuring d-listers leading tedious and fatuous lives are plain off-putting.

Cut the mindless crap and the fashion rubbish.

Fashion is transient. Style is permanent.

Time to make products, services, and adverts that have style and class, not freaking lame fashion victims.

Does anybody not believe her letter to Apple was a PR stunt? I wouldn't be surprised if it's something Jimmy Iovine cooked up.
"MacRumors: news and rumors you care about"

yea, nahh.

Everyone seems to be missing the point that this is not targeted at MacRumors readers. The marketing team deserves a lot of credit for getting Taylor Swift on board in a way that is relevant to her fans.
 
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Reactions: HenryDJP
Taylor fans will love it, but at least seeing that makes me think my old white guy dancing isn't so bad....
 
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