Still, for Apple, the hardware is their business. This is why Apple Music can be so good. Apple doesn't need it to be profitable per se. If it is profitable, great win-win! If the Apple Music revenue just covers costs, good! If Apple Music revenue doesn't cover costs and is a loss, not so bad so long as Apple Music makes Apple's hardware more appealing to buy than the same money spent on pure marketing. Without this pressure to have to make a profit, but rather treating it as a feature to drive consumer demand for iPhones, Apple Music might actually be very good for consumers.
Noted. Point well taken and respected.