Important features not mentioned:
1. Lossless.
2. Studio quality so narrators, producers, engineers, audiophiles, movie and music studios can ditch ugly headphone models.
3. AirPlay standard. Sorry but Bluetooth is the new Intel and moving slower than Apple. So Apple needs to start putting AirPlay first and pushing it like it did iPod or iPhone.
Maybe video and print ads that have the added text "with AirPlay".
(Yes, I know Apple products already support AirPlay but this should be a customer awareness campaign.
If Apple can price them at $399 they could become the new high-end audio standard and take down the big guys like Watch did with Rolex. Again, we have to be realistic. People seem to want all features possible but at half the price. $399 sits well but Apple will have to take a profit cut.
Yeah, no.
First of all, in what world has the Apple Watch replaced Rolex?
Rolex is a collector‘s item, people buy them as jewelry not as actual time pieces. And guess what? They still sell. For a lot of money.
Lossless over AirPlay is still not truly lossless, and also has tons of latency issues.
Bluetooth might be limited, but the amount of Latency has been reduced to almost nothing with the current AirPods and AirPods Max lineup..
With airplay, the latency (for me at least) with only audio is still anywhere from 2-4seconds.
Sure, for streaming one track or a playlist, it’s fine. For actually fluidly using a device, jumping from one piece of audio to another, it’s awful.
If you’re a low-vision Voiceover user like me, it’s downright unusable.
The current AirPods Max can play 24 bit 48 kHz files over the wire, with very minimal loss. Certainly much less loss than you would get over Wi-Fi or airplay.
And finally, studios will absolutely never use AirPods.
No matter how good they are, AirPods have things like dynamic equalization and already are set to Apple’s custom sound profile.
Absolutely fantastic for just listening to music, but for actual music production, most studios require completely flat headphones. No equalization, no special machine learning technology, no active noise cancellation, nothing that can get in the way of the pure audio.
And sorry, Apple‘s not gonna make a headphone like that, a headphone that most customers would find to be lackluster because they don’t like flat sound.
And certainly none of this would come with a price reduction