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I think the message has become confused. Or quite possibly - there are multiple messages being confused together.

My point has always been that Apple (and any others guilty of it) should stop making devices that are deliberately difficult to repair. I know that's not something that can easily be policed. I get it. But - we are not living in a world of unlimited resources. We are going to run out. Making devices last longer is a necessity.

One of the things I have always loved about Apple, was how long their products lasted. I have a 20+ year old Apple Cube sitting in my office that still functions as well as the day it was made. (Probably.) I appreciate that software advances can leave a product behind due to natural progression. Try surf the net on a 20 year old computer and you're in for pain. But - the device can still be used for many functions, despite its age.

Yet, a 3 year old iPhone is seen as a throw away item - not because it is useless, but because it wont hold a charge, and putting a new battery in isn't just a matter of popping open the back and swapping it over.

Apple could still make its billions of dollars without the heavy push in recent years toward products that are built not to last. (Ok, I have no suggestions on how - but they could!)
I’ve got a 2013 MBP sitting next to me that was the daily driver for a client of mine since he bought it new and only now has upgraded. I’ve got family members on 6s.

The people treating devices like their phones or laptops as throw away items are the tech nerds who have an unending thirst for the latest and greatest.

Everyone else is using their devices as a means to an end, and only replace when it’s no longer getting it done.

MR members need to remember that by being members of a *tech forum* we are by definition NOT standard tech users.

Regular people simply don’t care about the intricacies of processors or RAM amounts. They use their devices until their needs are no longer being met.
 
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What this shows, iPhones are a technology marvel. As such will require special tools to repair. The old gas station guy tore down his garage and built a mini mart. Asked him why. The new cars require special tools. My initial costs, about 75K. And every year about 10k to keep the tools fully operational. The new technology driven cool world we live in.
 
I’ve got a 2013 MBP sitting next to me that was the daily driver for a client of mine since he bought it new and only now has upgraded. I’ve got family members on 6s.

The people treating devices like their phones or laptops as throw away items are the tech nerds who have an unending thirst for the latest and greatest.

Everyone else is using their devices as a means to an end, and only replace when it’s no longer getting it done.

MR members need to remember that by being members of a *tech forum* we are by definition NOT standard tech users.

Regular people simply don’t care about the intricacies of processors or RAM amounts. They use their devices until their needs are no longer being met.
And I suspect that devices as they are now built are much more reliable and longer lasting than they ever used to be.
 
I was a mechanic in a past life, and I grew to hate the term 'Special service tool'. It was usually some kind of device/wrench/etc that was supposed to 'allow' for the repair that you are attempting, by either allowing the removal, or installation (or both) of a part of the thing that was being fixed. So often those tools were dripping with profit for the manufacturer, and sometimes those tools weren't any better, and were worse than just making do with what was already at hand. For some repairs, I had to buy their damned tool, and never used it ever again. It's somewhat funny to hear that their tools are potentially largely useless. Also that doing a repair successfully would be more difficult than expected. Right to repair has to be coupled at some level with 'ability to be repaired'. If they can make it so complicated to repair that actually achieving a repaired item at the end of the process, without some other damage done in the attempt, then what good is 'right to repair'.

Don't get me wrong, the right to repair is very important for consumers, but with a device that is designed to be nearly impossible to repair, right to repair will likely increase the cost of self repair, and either cause the owner to take the failed repair to Apple to fix it, or get them to replace the device. I worked with someone who couldn't figure out how to swap a door lockset on their front door. Some people should not try some repairs. *shrug* Good luck.

This is a step in the right direction, but apparently needs to be tweaked some.
 
its actually to do with right to repair and not the EU. this is silly you can take your car to any garage to get fixed and that's on the road. the issue is apple don't want you to go any where else apart from them and that's not right to get your $600 to $999 dollar toy fixed you have to go back to the manufacture. they don't want retailers to have access to the proper tools that's why you have to put in the serial number before you order a part. that's not right

The right to rent 80 lb equipment and confuse consumers.

Weeee
 
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Or you can go to iFixit and get functionally similar tools for less than fifty bucks. I’ve replaced the camera and the battery in my iPhone with their stuff and little bit of elbow grease. And I’m not the most mechanically inclined.

Apple could make this much less scary if they wanted to. The fact that they don’t tells me everything I need to know about this repair program of theirs. Malicious compliance at its most odious.
Providing cheap tools would mean completely betraying their quality ethos. I was swapping a cracked screen with sh*tty tools before and accidentally busted the proximity sensor, so both of us on average don't make this so easy.
 
Now we know why it took so long to launch this program.

Apple has designed this program to be so cumbersome, hardly anyone would want to do it themselves. The message is clear, pay the Apple Store to do it. The program seems to be a way to get regulators off Apple's backs.

The risk of losing $1,300 because Apple forces you to order 79 lbs of tools for a battery change is ridiculous. You do not need a display press to replace the battery.
Or... maybe... just maybe... repair of gadgets filled with gazillions of microscopic parts is cumbersome.
 
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This seems like too much work and hassle. I rather go to the Apple store and have them take a look at my iPhone. I honestly don't think this self repair program is worth it.

Makes no sense why Apple came up with this program. Who is the target market?
When I was a kid in the 1970’s my dad and I used to fix things together and fixing things yourself was fun back then. Those were the good old days when a trip to Radio Shack affordably got you everything you needed to fix most everything electronic you owned. I never got quite as proficient at repair as my dad, but still, my general repairs kit took me far in life for years: duct tape, screw driver, pliers, soldering iron, WD-40. 😆
 
My point has always been that Apple (and any others guilty of it) should stop making devices that are deliberately difficult to repair. I know that's not something that can easily be policed. I get it. But - we are not living in a world of unlimited resources. We are going to run out. Making devices last longer is a necessity.

What is the typical lifespan of a device, and what proportion actually get thrown away because of a potentially repairable fault - as opposed to the owner getting an irresistible urge for that "new phone smell"? Even that's hard to measure, because how many people think "well I could get the battery/glass/display replaced, but the iPhone 16XE++ has just come out and I wants one..."? That's a rhetorical question unless someone actually - it can't be answered by anecdotal "my battery failed after 18 months" - my guess is that the majority of devices get replaced long before they're worn out.

(My anecdote would be that I've had several phones with easily replaceable batteries which I've kept for years until they were thoroughly outdated but have never needed to replace the battery... but then I don't walk around with my phone welded into my hand lest I fail to respond to an instagram within the statutory 10 seconds. I have cupboards full of gadgets that were rendered obsolete after a few years even though they're held together with regular crosshead screws and full of replaceable batteries, socketed chips... Most often they still work perfectly).

...and what is "difficult to repair"? This self-repair program proves that a whole range of basic repairs to the iPhone are perfectly possible - you just need some specialist tools which aren't economical to buy for a one-off job, which is equally true for a whole range of DIY tasks, including most car repairs. They're perfectly affordable for a repair business (esp. since some of the stuff is generic and probably available elsewhere for less - $1300 is the "fine" for not returning the rental kit so it probably exceeds the actual price of the tools).

If you're really worried about wasting resources you have to watch out for unintended consequences - make the battery easily removable? Fine - that means extra screws/clips/hinges for the backplate, probably a more substantial rubber seal for waterproofing (rather than the glue doing the job), then you have to put the battery in its own rigid case, and add protection against electrical shorts so it doesn't get damaged and explode when someone chucks it into a bag or drawer without protection. All that uses more material, reduces the space for the actual battery cell and the end result is thicker and heavier than otherwise - so the masses will rush to the competing model that is thinner with glue. Then, of course, people will just throw the old battery in the trash, whereas a repair shop is more likely to recycle it properly so materials can be reclaimed (note the repair program includes a hefty cash-back for returning the old parts).

The best solution to the resources problem is simply to keep your device for longer... maybe put up with slightly reduced battery life in its autumn years and make a bit of an effort not to drop it and smash the display - and, indeed, that may even involve forking out a bit of cash for maintenance & repair. Not all devices will make it, but I suspect that more devices are abandoned, working, because their owners want something new and shiny than actually wear out.
 
I was a mechanic in a past life, and I grew to hate the term 'Special service tool'. It was usually some kind of device/wrench/etc that was supposed to 'allow' for the repair that you are attempting, by either allowing the removal, or installation (or both) of a part of the thing that was being fixed. So often those tools were dripping with profit for the manufacturer, and sometimes those tools weren't any better, and were worse than just making do with what was already at hand. For some repairs, I had to buy their damned tool, and never used it ever again. It's somewhat funny to hear that their tools are potentially largely useless. Also that doing a repair successfully would be more difficult than expected. Right to repair has to be coupled at some level with 'ability to be repaired'. If they can make it so complicated to repair that actually achieving a repaired item at the end of the process, without some other damage done in the attempt, then what good is 'right to repair'.

Don't get me wrong, the right to repair is very important for consumers, but with a device that is designed to be nearly impossible to repair, right to repair will likely increase the cost of self repair, and either cause the owner to take the failed repair to Apple to fix it, or get them to replace the device. I worked with someone who couldn't figure out how to swap a door lockset on their front door. Some people should not try some repairs. *shrug* Good luck.

This is a step in the right direction, but apparently needs to be tweaked some.
A significant reason those speciality tools cost more. Scale of efficiency. When one produces a million wrenches or one produces a few thousand specialty tools, the manufactures are Not taking advantage of you. Simply it costs more per unit to produce fewer numbers. Add the same scale of efficiency to the design, distribution costs, the tool will look expensive. Why when one uses that expensive tool, the cost of the repair maybe needs adjusting.
 
This is the first time i really feel MacRumors itself misses the ball.

In general battery replacements are the simplest repairs that could be done and this one is not different.

Apple really does it's best to make this as horrible as it can be. And MR falls in the trap.

The message could have been:
'This is fine as a do it yourself project just DON'T USE THE APPLE TOOLS'

Buy a genuine battery, buy genuine sticky tape (if you want), and run to IFixit or OWC or AliXpress for the tools and video's.

The general messaging of this video is totally what Apple hopes for and that could and should not have been the case.

I'm a regular Joe not a tech wizard, by the way. Everyone being able to hold a suction cup a heat gun and a small screwdriver is able to do this.
 
This seems like too much work and hassle. I rather go to the Apple store and have them take a look at my iPhone. I honestly don't think this self repair program is worth it.

Makes no sense why Apple came up with this program. Who is the target market?
You: to make you run to the 'genius' bar and forget YOU are the genius! So you pay them for... well nothing actually.
 
Unpopular opinion: Apple’s price for battery service is totally reasonable and 100% worth it. Now, some of their other repair prices less so, but battery service… yeah just pay the $70 and get multiple years more life out of your phone.
 
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So as a previous Premium Service Provider manager, the ~$70 price point to do @ Apple is much too low. Out here a reasonable labor minimum (1/2hr) is $80+parts
Now Apple will get accused of being anticompetitive due to pricing their repairs too low ?
 
A few lines in the middle of their phones, a few visible screws and you you know what? Opening an iPhone and replacing parts wouldnt be so difficult. Instead they use glue to put it together and create a convoluted system of repair to keep all that repair/replacement money to themselves. Repairing iPhones is literally part of the iPhone profit scheme along with getting you invested in their app store, signed up to their services, not using cases that totally protect the phone and so on. If Apple had just one competitor that made phones slightly different to make things easier on the consumer, lots of people would jump ship. There is a better way, they just don't give it to you because that would mean lost revenue.
They are playing the game as cutthroat as they can without grabbing you and forcing you to buy their stuff. Which means more revenue for them. As long as their customers don't wise up to and and demand more they will keep seeing how far they can take things. The only limit is us and we put up with way more than we have to from these people.
Just like everyone else. Look at cars. They conveniently suck right after warranty. Or in Tessa's case, you can't even get the parts even I wanted to repair myself as they are never in stock for current owners. They save all the parts for manufacturing. Heck, even if I want to get the Tesla to do it work, they tell me they don't have the parts.

But, yes, I'm sure some of this is a money maker for Apple after warranty expires. Although, I have had really good luck with Apple in that they end up replacing entire phones and Macs for me at a very reasonable price. Example, after warranty, my MacBook Pro had a problem the battery. I paid for it. But, they ended also giving me a new update motherboard too and bottom case. So, sometimes the service center really works out.
 
What this shows, iPhones are a technology marvel. As such will require special tools to repair. The old gas station guy tore down his garage and built a mini mart. Asked him why. The new cars require special tools. My initial costs, about 75K. And every year about 10k to keep the tools fully operational. The new technology driven cool world we live in.
I recall my dad saying that in the 50's and 60's, a car engine would only last about 75K before requiring a rebuild. Now it's not uncommon to go 300K with just normal maintenance. As things get more sophisticated, they get harder to repair, but they often last longer. I'm stilling running a 2015 iMac of which I've had zero issues. It's been the best computer I've ever owned, and still performs quite well. Seven years for a computer that is on 24/7 … that's pretty amazing.
 
Now Apple will get accused of being anticompetitive due to pricing their repairs too low ?
Do you think a shop would be willing to do this for $20 in labor? Hell no....now when your employees at this level are paid $40-50k per year (quite a bit less at the Apple stores..). More than that and they hopefully are no longer repairing hardware....but rather B2B services/Windows/Servers etc
 
Yes as a former Apple FRS and Apple Authorized ARA at Best Buy, that is the proper toolset for repair.

Maybe if customers see what's involved in the repair, they will give a little more respect to the technicians.

It’s not that people don’t have respect for technicians, it’s that they want to repair their own things because that’s a normal thing to do. The unusual thing is a system where people are expected to *not* be able to work on/improve/fix the products they buy. It’s historically uncommon
 
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Apple's "Self Service Repair" is such a joke. Makes it look good when they launch a program like this but still being expensive and returning the toolbox once you're done.
You can keep the tools (or buy them outright). They're quite upfront about what that costs. Proper tools are always expensive.
 
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