So then, our new shirt. But before I go off on my now annual rant about our new polyester rags, here's a picture of Leroy's pride and joy wearing the full ensemble...

The basic shirt itself I don't really have any complaints about. As expected it's a bog-standard teamwear template – the Tiro 11 – with stripes added, and is exactly the same design that Stoke City will be sporting in different colours as their home and away shirts next season. It's not a classic but is still a big improvement on last year's effort from Adidas, which long-term readers will remember
I wasn't keen on in the slightest. The new effort features proper, bold stripes – and pleasingly they feature on the back of the shirt as well as the front. So far, so good – and I could live with it quite happily. As I say, not a classic but not a disaster either.
My issue with the new shirt lies with the sponsor, Cash Converters. Now, what I'm about to write may come across as being rather snobbish, and if it does so I apologise. However, I maintain that they're not the kind of company you want to be wearing on your chest for two years (with an option of a third). Why? Well, you see...
The company hasn't got the best of reputations. It's a favourite place for junkies to fence electrical goods of dubious ownership for their next fix, hence the nickname Crack Converters.
Indeed. Despite the club claiming in their press release that Cash Converters "...do what eBay do and are essentially an offline version" they're really nothing of the sort. They buy goods from people at ridiculously low prices and sell them on second hand. They have a reputation of attracting two sets of customers – the financially desperate who have no option but to flog their possessions, and those who have stolen goods they want to move on quickly.
As a city – and indeed as a club – we've long struggled with the image we present to the outside world. There are those who view us as a load of grubby little smackheads and Cash Converters' reputation that
OllyW alludes to plays into our detractors hands all too easily. The fact that the club has also had some very well publicised financial problems in recent years is also going to provide plenty of ammunition.
Personally, I won't be buying a shirt with their logo on so it looks like I'll have to make do with my current wardrobe for the next two seasons (with the option of a third). Looking at the supporter's forums I'm not alone in that – and indeed, over the weekend I spoke with several City fans I know who mentioned the rumoured new sponsor and who also said they wouldn't be buying it. I won't be surprised if there's a hefty dip in the shirt sales figures next season. Luckily, I've my lovely
pachyderm-pleasing 2008/09 home shirt I can turn to. Now, there's a
proper shirt.
So, in conclusion, I think that it's a bit of a mistake going with Cash Converters. A leaked image of the shirt appeared on the internet a couple of weeks ago (on eBay of all places, which is essentially an online version of Cash Converters

) and there was uproar over the sponsor. Today's launch smacks to me of being a bit rushed to try and counteract the backlash, certainly the language used by the club seems to be trying a bit
too hard to convince us that this deal is a Really Good Thing.