Sort of true, but but Ferg managed the "us against them" in a different - and clearly more sustainable - way. With Mourinho, at some point in year two he always starts to lose the dressing room and/or boardroom. It's just too much to bear.
But year one is usually very successful, for reasons I muse on below.
It's very difficult to predict what the league is going to look like next season...Both Manchester clubs have gambled on top-rated but short-term managers who will command great resources and almost certainly win trophies, but who will also probably be gone within three years.
The more I watch the off-pitch happenings, the more I see that the popular notion of the team-building cycle gives is a false image of reality: the conventional wisdom is that you start with an owner to provide a stable financial base, recruit a manager with a desirable "system", purchase appropriate players (a mix of youth and experience), and eventually this combination matures into a competitive team that can tick over with minimal maintenance for years.
In reality, the cycle is one of perpetual abortion and rebuild (due to many factors that could consume pages of text), so that we are always at the beginning stages - the stages where failure is brushed off as mere symptoms of the initial phase of a "project" that is never brought to completion and perpetually being destroyed in favor of the next "project." This is because blame is much harder to assign when "the lads are just getting to know each other" and the manager is "bedding in."
Even teams that are ostensibly stable, such as Arsenal, are perennially being described as some sort of work in progress, just a couple pieces away from being finished. But the way the club is run at the top ensures that this "project" will never be finished.
In reality, when a manager arrives, he has (if he is lucky) one summer of solid recruitment and training to create success. If he doesn't win something that next season, the odds he will do so at that club begin to plummet. Even if he is "given time", the collective will to support the "project" will fade and new "miracle weapons" in the form of another troubleshooting manager with a "war chest' will be sought.
In sum, we have become massively short-termist, and the rise of men like Mourinho and Allardyce illustrate this point. Nobody likes them because of their tactical approaches, their loyalty, their personality (well - the media like their personalities, but for specific reasons) or their ability to develop young players into stars. They are sought out because they can transform substantial amounts of cash into results very quickly. As long as that model is in fashion, the idea of "building" a team over time is going to be the exception rather than the rule.
Excellent and thoughtful post, but there is another dimension to this discussion which I think might be worth pondering over a little.
Manchester United used to make most of its income from fans who used to watch them playing football, and - since the 90s - they have also made money from television rights. They started - as did everyone else - as a football club that made most of its money by selling football matches to a paying audience, fans at the turnstiles, and fans who paid to watch them on TV. That is now a secondary part of the business, as that particular source of income is now becoming less important - and so - for that matter - are the opinions of those (the fans) - who finance it.
A piece I read argued that 2016 is projected to be the first year in which more than 50% of United's income derives from commercial sources - such as merchandising, sponsorship deals, and new growth areas such as 'mobile ad content'.
This is a significant shift, and is, - I think - an important tipping point, as, for the first time, most of United's income will not be derived from their primary business activity, (playing football), but from their usefulness as an advertising platform for other businesses.
These days, increasingly, United's most important customers are no longer the audiences who pay to watch them play football, rather they are the corporate partners who pay to be associated with the brand. And, once branding becomes the point of the exercise - rather than football - what matters is ratings, and the audience itself, not the football, or the teams or the players. And it is that audience that is increasingly the point - capturing, retaining, and selling that audience to others.
It is only with the idea of selling Manchester United as a dramatic soap opera, or a theatrical spectacle (and not a football team) that the appointment of Mr Mourinho (already primed and prepared to face an epic opponent - an antagonist both personal and professional with much mutual 'history' and much mutual dislike, in Pep Guardiola across the city) makes some kind of sense.
If it is about nurturing young talent, or slowly encouraging incremental growth, the kind that puts down roots, then, clearly, the Special One is not the person you would appoint. Nor is he the person to appoint if you wonder and worry about how his previous two outings as manager have ended. And nor is he someone compatible with the values of how Manchester United - traditionally - have seen themselves as embodying.
But if your aim is to be the first port of call for everyone when the Saturday results are being discussed, then, yes, the Special One will deliver ratings, notice, attention, and endless and deadly, drama. If it is about being the centre of media attention, as you craft epic battles out of the local derby, and manufacture conflict - 'us against them' - where little exists previously, you write your own script of increased ratings. And once the ratings soar, quibbles of principle and philosophy - along with the old values - will all - unfortunately - be considered expendable.