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Perhaps Apple is now ready to break the iPhone market up further (the base and Plus did that for $100 already). Now they'll go for a standout super expensive model (there will be lots who have to have it for show) along with updates like a normal 7s at the existing price points.
 
It would be suicidal for Apple to cross $1,000 price point especially if just a spec jump and AMOLED screen. My guess max price $999. Still way too expensive for most people.
What percentage of iPhone sales are priced in U.S. Dollars? Maybe 30%? In the Euro area, the 128 & 256 GB iPhone 7 Plus already have crossed the 1000 Euro mark. Ditto in Switzerland with the CHF 1000 mark. In Canada the 128 & 256 GB iPhone 7 and all iPhone 7 Plus models are priced above $1000 Canadian. In Australia, all iPhone 7 models cost more than $1000 Australian (even most iPhone 6s models). In Japan, the 256 GB iPhone 7 Plus costs more than ¥100'000.

Moreover, I would say the price for the base model is much more important than the price of the most expensive model. And the price for the cheapest iPhone 8 model is very likely going to stay below $1000.
 
If the rumours about the anniversary iPhone are true, they'd be releasing some pretty groundbreaking features whilst cutting the S-model tick-tock cycle by a year.

If this new iPhone is released and it does cost upwards of $1000, they'd likely be releasing it in tandem with the iPhone 7S, which will be at the standard pricing. If it's so groundbreaking with true wireless charging and no home button, it'll be paving the iPhone's form factor for the next decade. Then as component and technology costs go down, so will the phone.

If anything, this rumour of the high pricing has only made me excited, because it would indicate Apple are pulling products from their more-distant pipeline to once again revolutionise the smartphone market. If they've got a point to prove from a mind-blowing phone with features genuinely not seen on the market today, I can't see how it would cost less than $1000.
 
We have no idea if this is true. If it IS true, it would be a ridiculous price for something designed to last 2-3 years. I'll probably keep my 6S Plus another year and look into the 8S in 2018. If the 8 is truly going to be a new generation product, Apple history shows that the first model is usually very lacking in comparison to v 2.0. And at those prices, the 2-year upgrade cycle is just douchebaggery.
 
There is in fact a price point beyond which it no longer makes sense.

$1k may well be that point for the vast majority of potential buyers. I've already been buying used for a while, the last new iPhone I bought was a 3. But if they keep price gouging, the used market will dry up.
 
Damn, Apple is really losing it. The quest for profit is just the main driving force for quite sometime. Sure companies need to pursue that but on the other hand if they don't appease their customer and keep pushing prices higher and higher they are heading to become obsolete in the future.
 
Is the headline insinuating that it will retail (cost the consumer) that much, or cost Apple that much? Ambiguous from the article, as it talks about past MSRP, but potential iPhone 8 parts... hmm.
 
I think it's too early to tell for sure? But my first impression is yeah, I'll pass. I spent all the $'s for the 7 Plus with 256GB storage last time, and it's a perfectly good device for my needs.

I don't necessarily think making a $1,000+ phone is unreasonable, in and of itself. (Almost all the carriers offer time payments or some sort of contract purchase, to make paying for one less painful.) But for that price, I think your expectations start moving towards it being something you can get several years of use out of, instead of upgrading as an impulse buy.

I could see the iPhone 8 being "worth the price" if it adds some kind of virtual reality support, or other new functionality you can't do at all with current models. But paying it just for the OLED display and a new look to the case, plus more battery life? Probably not compelling except for people ready for a new phone anyway, who have been puttering along on an iPhone 5 or something.


They can keep it.
 
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Apple probably seeded this story and now checking for reactions. Now if you are going to not make noise about it Apple will assume it is ok to raise these prices. Make noise if you don't want to be paying excessive money.

That's a good point, I had not thought of that. However, most of the responses aren't acting as if it's a rumor and saying "If the iPhone cost $1000 I wouldn't buy one". They're seem to be taking it as a fact and saying things like "Of course it will be, it's Tim Cook", "Time to jump ship", "Guess I'm keeping my iPhone x until it dies".

Maybe in the end they mean the same thing to Apple. It just seemed like a lot of poor knee-jerk reactions to a sketchy rumor.
 
It would be suicidal for Apple to cross $1,000 price point especially if just a spec jump and AMOLED screen. My guess max price $999. Still way too expensive for most people.
Not really considering it is supposedly the premium of 3 new models. Even then, I don't think that model will start at over $1000 but could definitely go over it.
 
Rumor says an above $1000 cost. when Apple keeps the price the same, people will be "so happy" and you've just made people happy about a, still, high-priced phone.
 
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It's a matter of perspective, I guess.... I know *so* many people who spend around $100 each month on their cellular plan, so that's $2,400 or so in just 2 years' time. Is it really "nuts" to invest $1,000 on a device that you're going to burn $3,600 just to use it for three years anyway?

I won't be a buyer at $1,000. That much for a phone, something that lasts at most 3 years with heavy use is just nuts.
 
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Blah Blah Blah, every year for the past 5 years there has always been an article that claims the cost of iPhone will top 1 grand. not buying it.
No those are often articles which are clickbait nonsense with no ground.
I would agree with you if it was talking about the base model of 2017, but it's not, it's referring to the premium of 3 new models. Even then, I don't think that model will start at over $1000 but could definitely go over it.
 
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The Iphone 7 Plus is 970$ (in germany even more). So why the **** is anyone acting so surprised?
Will def. upgrade from my 6S this year.
 
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My iPhone 5 is still going strong after almost 4.5 years and I have no plans to replace it, especially when I see news like this. Man I miss the days of $200 iPhones.
 
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What ruined Apple wasn't growth… They got very greedy.

- Steve Jobs, 1995
True but so long as you are a public company who bow to the corporate banker weenies you have to be greedy. Theres no other way. At the very worst Apple will eventually decline like it did in the 90s to just pick up and rise again. A constant cycle of many companies.....just depends on how drastic it will be.
 
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