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... They mean they need services to be able to continue to sell (and make a premium on) hardware.

To ask it a slightly different way, the conventional wisdom for a long time was that Apple offered services primarily as a means to the end of selling devices.

That was never the way we looked at it. The way we look at it goes back to the building of great products. And services—we think of services as a product as well. And so whether it’s offering Apple Pay or Apple Music or a huge number of apps in the App Store, these are all things that are driven by the installed base [of devices] itself. And so financially it provides a great potential opportunity.

http://fortune.com/tim-cook-apple-q-and-a/
http://www.insightssuccess.com/tim-...on-bringing-its-software-services-to-android/

When / where did they say that?

Apple is a services company:
http://www.insightssuccess.com/tim-...on-bringing-its-software-services-to-android/
 
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So all those movies and TV shows they sell/rent on iTunes are designed to sell....Apple TVs? Okay...

That may have been true in the rapidly fading past, but not so much now.

Not JUST AppleTVs (they didn't have Apple TV when they first started selling movies and tv shows), but iPhones, iPads, MacBooks, etc.
[doublepost=1464377787][/doublepost]

Yep - and after taliking about services, what does the conversation lead to? More Services? Nope - hardware. Talking about how iPhone will continue to be a cash cow, trying to reinvigorate iPad sales, and hinting at... MORE hardware!

I totally get Tim Cook talking about Apple a Services company - but services are secondary, and a support system for, selling hardware. Even Google doesn't make it's vast fortune on "services" - it's a draw-in method to get at where the real money is (which is not hardware for Google, it's information).

It's difficult to make money on hardware alone these days - you need to offer extras - and that's what Apple is doing. Apple's not counting on making money directly off services, but it's counting on using it's services to make money on hardware.

People have been saying "Apple is out of the game of making money on hardware" since the early 2000s (Remember when Apple was supposed to shut down it's hardware and go totally software like Microsoft and license OS X to Dell and HP?).

Even Microsoft is getting into the hardware business - and it started with XBox. Now there's Surface (which is doing okay) and HoloLens on the horizon (easily one of the most anticipated VR headsets next to Occulus). They mis-fired big time with Nokia - just going to show Microsoft can't be Apple and Apple can't be Microsoft.
 
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Not JUST AppleTVs (they didn't have Apple TV when they first started selling movies and tv shows), but iPhones, iPads, MacBooks, etc.
[doublepost=1464377787][/doublepost]

Yep - and after taliking about services, what does the conversation lead to? More Services? Nope - hardware. Talking about how iPhone will continue to be a cash cow, trying to reinvigorate iPad sales, and hinting at... MORE hardware!

I totally get Tim Cook talking about Apple a Services company - but services are secondary, and a support system for, selling hardware. Even Google doesn't make it's vast fortune on "services" - it's a draw-in method to get at where the real money is (which is not hardware for Google, it's information).

It's difficult to make money on hardware alone these days - you need to offer extras - and that's what Apple is doing. Apple's not counting on making money directly off services, but it's counting on using it's services to make money on hardware.

People have been saying "Apple is out of the game of making money on hardware" since the early 2000s (Remember when Apple was supposed to shut down it's hardware and go totally software like Microsoft and license OS X to Dell and HP?).

Even Microsoft is getting into the hardware business - and it started with XBox. Now there's Surface (which is doing okay) and HoloLens on the horizon (easily one of the most anticipated VR headsets next to Occulus). They mis-fired big time with Nokia - just going to show Microsoft can't be Apple and Apple can't be Microsoft.

I'm glad you know more about the direction of Apple than Tim Cook.
 
I'm glad you know more about the direction of Apple than Tim Cook.

Because here at Macrumors, especially in this thread, we're all about taking Apple leadership at their word.

Here's some data:
(http://revenuesandprofits.com/how-apple-makes-money/)
Of the total revenues of $233.7 billion in FY’15, Apple generated

  • $155.0 billion revenues, 66.3% of the total, from iPhone.
  • $23.2 billion revenues, 9.9% of the total, from iPad.
  • $25.5 billion revenues, 10.9% of the total, from Mac.
  • $19.9 billion revenues, 8.5% of the total, from Services. Services includes revenue from the iTunes Store, App Store, Mac App Store, iBooks Store, Apple Music, AppleCare, Apple Pay, licensing and other services.
  • $10.1 billion revenues, 4.3% of the total, from Other Products. Other Products includes sales of Apple TV, Apple Watch, Beats products, iPod and Apple-branded and third-party accessories.
Less than 10% of Apple's Revenue comes from Services. Over 90% comes from hardware.
 
FileBrowser's "share with other apps" folder does it even better. You can edit files "in place" from other apps that have that function enabled, so you don't end up with multiple copies of the file in each app. For instance, you open Pages app, tap the + button, navigate to FileBrowser, open a file, edit it, and the changes are saved in the copy in the FileBrowser app, without creating another copy in Pages app.

PDF Expert has the same functionality.
And probably some other apps as well. The problem is that we are dependant on individual apps to implement this functionality.

And there is also Transmit, which you can use to directly access and edit files on a server (FTP and Webdav). I haven't tried it myself though.
 
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Because here at Macrumors, especially in this thread, we're all about taking Apple leadership at their word.

Here's some data:
(http://revenuesandprofits.com/how-apple-makes-money/)
Of the total revenues of $233.7 billion in FY’15, Apple generated

  • $155.0 billion revenues, 66.3% of the total, from iPhone.
  • $23.2 billion revenues, 9.9% of the total, from iPad.
  • $25.5 billion revenues, 10.9% of the total, from Mac.
  • $19.9 billion revenues, 8.5% of the total, from Services. Services includes revenue from the iTunes Store, App Store, Mac App Store, iBooks Store, Apple Music, AppleCare, Apple Pay, licensing and other services.
  • $10.1 billion revenues, 4.3% of the total, from Other Products. Other Products includes sales of Apple TV, Apple Watch, Beats products, iPod and Apple-branded and third-party accessories.
Less than 10% of Apple's Revenue comes from Services. Over 90% comes from hardware.

I think you're confusing profits and focus.
 
Less than 10% of Apple's Revenue comes from Services. Over 90% comes from hardware.

Thanks for the breakdown.

I think you're confusing profits and focus.

Well, considering that Tim Cook has also said that the iPad is the future of computing, and in this breakdown, that's also only less than 10% of the profit, you have a point. And I do think Apple has to strengthen their services to remain competitive in the future. But historically, the services have played a supportive role to the hardware, and while Apple leadership might be planning to change this in the future, so far, services is still in a supportive role.
 
I think you're confusing profits and focus.

Nope.

Do I think that Apple will continue to work on their services and increase their reach? Absolutely! Do I think Apple will focus parts of the company on Services? Of course, it's already happened.

Do I think the Apple is going to bet the farm on Services and have hardware take a back seat? Absolutely not!

The focus of Apple, as a company providing a product, is on User Experience, as it has been at least since Jobs came back. Services plays an integrated role into selling Apple as a brand, but, clearly, the largest amount of profit comes from hardware. It has always been Apple's strategy to sell the experience as part of making a profit off of hardware - that's why Apple stuff runs on Apple hardware - and runs BEST on Apple hardware. Whatever your experience with iTunes on a Mac is, it's much worse on Windows.

Getting people "into the ecosystem" is, at it's core, about making money and the focus of that money is by selling hardware.
 
What do you mean? FileBrowser does let you store files on device. Look under Locations, and you'll see the local storage sections.
Okay... went back, uninstalled it, rebooted, installed, and now I can see Local and Photo.
Will play around with it some more. Thanks ;)

Okay... now I remember why I stopped using this... after I ran into again :confused: ... It doesn't work with Office 365 or Google Docs. So I can store files for off-line use and tie it into my clouds and MB for online use. I just can't get to the files using the app of choice.
It is great tool however it appears it needs better app access.
 
Okay... now I remember why I stopped using this... after I ran into again :confused: ... It doesn't work with Office 365 or Google Docs. So I can store files for off-line use and tie it into my clouds and MB for online use. I just can't get to the files using the app of choice.
It is great tool however it appears it needs better app access.

Really? I have it working with my OneDrive account, although I don't have Office 365. Most of my files are in Dropbox, which works perfectly with FileBrowser.
 
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Really? I have it working with my OneDrive account, although I don't have Office 365. Most of my files are in Dropbox, which works perfectly with FileBrowser.
That's seems to be the key: Dropbox. Everyone seems to work with them so they are the best choice for cloud storage. Office 365 apps give me the option of opening from iCloud, but not saving there. I haven't seen any options to use Google Drive with Office.
 
It does not say the least that services are the future of the company. Nowhere in this article that really tells us that the author read a different article on another page.

By the way, talking about software on different platforms:
iTunes for Windows back then also did not mean Apple stopped the Mac. So in the same thinking Apple Music on Android might be a teaser for users of the platform to switch over for a full Apple experience.
 
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It does not say the least that services are the future of the company. Nowhere in this article that really tells us that the author read a different article on another page.

By the way, talking about software on different platforms:
iTunes for Windows back then also did not mean Apple stopped the Mac. So in the same thinking Apple Music on Android might be a teaser for users of the platform to switch over for a full Apple experience.

I'm not trying to say they're going to stop making Macs, iPhones, iPads, just that we shall their focus move to services. AM is the first on Android, but won't be the last.
 
Really? I have it working with my OneDrive account, although I don't have Office 365. Most of my files are in Dropbox, which works perfectly with FileBrowser.

I use Google Docs for collaborative projects and Office 365 is provided by work for normal business stuff. While FileBrowser does well with clouds, if I pull the file locally into FileBrowser, both Office 365 and Google Docs are unable to see FileBrowser. As a repository for offline use with these apps it is a no-go.

Still, not a bad app. I am looking to see what exactly I can use it for.
 
I use Google Docs for collaborative projects and Office 365 is provided by work for normal business stuff. While FileBrowser does well with clouds, if I pull the file locally into FileBrowser, both Office 365 and Google Docs are unable to see FileBrowser. As a repository for offline use with these apps it is a no-go.

Still, not a bad app. I am looking to see what exactly I can use it for.


I thought the business version lets you open/edit in office 365, then saves it back to filebrowser? Don't have it, but have been looking into it for that feature.


http://www.stratospherix.com/products/filebrowserforbusiness/office365/
 
I use Google Docs for collaborative projects and Office 365 is provided by work for normal business stuff. While FileBrowser does well with clouds, if I pull the file locally into FileBrowser, both Office 365 and Google Docs are unable to see FileBrowser. As a repository for offline use with these apps it is a no-go.

I use FileBrowser mostly to transfer files between my iPad and computer over wifi network.

As far as storing files locally, doesn't Google Docs and Office 365 have that function?

I'm getting confused about what you want to do. I thought you wanted to store files on your iPad without having to depend on cloud services, but then you say you use Google Docs and Office 365, which are both cloud services.
 
I use Google Docs for collaborative projects and Office 365 is provided by work for normal business stuff. While FileBrowser does well with clouds, if I pull the file locally into FileBrowser, both Office 365 and Google Docs are unable to see FileBrowser. As a repository for offline use with these apps it is a no-go.

Still, not a bad app. I am looking to see what exactly I can use it for.

Try Documents 5 by Readdle (free file manager app). I can access local files in Documents 5 from Word.
PDF Expert also works.
 
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I'd argue that we can only heap contempt on the old when something better has come along to replace it. For now, the iPad has yet to fulfill that task across the board.

Contempt? I just think that if you need exactly what a PC is right now then get one.
 
That might be too strong a word, but...eh, you know what I mean.

The iPad doesn't have to have an exact copy of a file system, but it does need something like it, at the very least because the current app by app implementation is clunky at best.

The problem is this argument falls on deaf ears. With not a lot of work, the iPad could be vastly more useful and usable to a much bigger audience, but some don't seem to want to hear that for some strange reason.
 
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The problem is this argument falls on deaf ears. With not a lot of work, the iPad could be vastly more useful and usable to a much bigger audience, but some don't seem to want to hear that for some strange reason.

I think it's because Apple doesn't even know what it wants to do with the iPad anymore. It's greatest asset is that just about anyone can use it without any technical skill or knowledge. Apple knows this, and plays it up in their advertising, but they're also targeting an audience who's a bit more tech savvy than the mom 'n pop bunch at the exact same time. This advantage, which makes is such a usable machine for such a wide audience, also serves as a disadvantage for anyone who wants to use it for something a little more indepth than content consumption and note taking.

The end result is the iPad as it currently exists today. An excellent piece of hardware that's capable of far more than the software allows, marketed to a group of people who can't use it as a replacement for what they already have.
 
this thread is so much true.....and retarded of apple. i film in 4k and make photos but the apple sd adapter wont see the files because they are above 1080p (even though the ipad reads 4k) and the photos are not visible either because of a different folder or photo name. so retarded. And when using third party solutions like the iaccess reader you also cant play files of 4k and if sometimes it works(random) then its choppy. First you have to copy it wich takes literary 20+ minutes and then you can start to watch. FAIL.
 
The problem is this argument falls on deaf ears. With not a lot of work, the iPad could be vastly more useful and usable to a much bigger audience, but some don't seem to want to hear that for some strange reason.
I don't think that's a fair statement. No one has stated that iOS is perfect as is. It's still a work in progress. But the theory is that Apple is continuing with Steve Jobs' original belief that the best system is one where you don't care about saving, you don't care about backing up, it just works. Many of the complaints about iOS revolve around being able to put working files in folders. But, if you can, with a simple search on your iOS device, see all those files and manipulate them all at once (granted, still a weakness with iOS), you get a very similar result to a traditional filling system without the complexity of folders within folders within folders.

The cloud is the intermediary between the simple workflow of iOS and traditional OSes. It provides the complexity/nested folders when needed. Again, not yet perfected, but quite useful for a significant portion of the working public.
 
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