'The Galaxy Awaits You' Says Samsung in Anti-Apple Ad Pushing Z Flip 4

[alexandr]

I suspect people behind their advertising may be delusional... First of all, I've never seen a foldable phone receive any attention at a public gathering.. Secondly, are there really that many people on the fence?! Just go an get yourself a Samsung, maybe you'll like it... Lastly, out of those who are on the fence — it's what their friends will think that is stopping them?!

 

[alexandr]

lets not mention the creases these foldables leave in the screens after a period of time of opening and closing the phone

Oh, but that just gives you a unique phone!

 

[Royksöpp]

Is there a person on earth who would willfully choose a Samsung over an iPhone?

 

[bobenhaus]

Okay, that one is cringe-worthy. Talk about screaming Desperation!

Yeah screaming Desperation for a company that is going on its 4th Gen flip phone. How about apple?

 

[BC2009]

Lol...I'd make fun of it but I've done that to multiple Flip/Fold users. The phones are pretty cool in an admittedly un-Apple way and it's fun to complement people (or their possessions). It's good for there to be competition and diversity in the market and always interesting to see where technology is going. In the meantime, though, I'm still absolutely smitten with my 13 mini—so powerful, light, and compact especially compared to these folding bricks—and I don't plan to ever cross back over the fence (I started over there, at least with phones).

Tell me about your real-world battery life on the iPhone 13 mini. It seems to me that the SE and mini are the better phones to get for tweens from a cost perspective and due to the size of their hands, but the tween audience is also the same that would run down the battery playing games more than the average user. I have an iPhone 14 Pro Max and I woke up yesterday at 6am and went to bed at 2am. I briefly charged my iPhone in the car charger on CarPlay between 7:30pm and 8pm. When I went to bed, I had 73% battery remaining -- which totally shocked me. But the iPhone 14 Pro Max is a beast with regards to dimensions / proportions. I often look at the mini iPhones and find my nostalgia for my iPhone 5s kick in.

 

[centauratlas]

Okay, that one is cringe-worthy. Talk about screaming Desperation!

ADP is a huge deal over android.

I hope android implements something similar just for competition but it is huge. And with the hardware differences, it might be impossible to duplicate. Make that very difficult.

To me, ADP explains some of the reluctance to open iMessage as Google et al have been advocating.

 

[szw-mapple fan]

These would have been interesting ads if they didn’t have the woman explicitly telling you about how cool Galaxy phones are and how people won’t leave you alone. Apple‘s switch ads were much classier:

 

[MartiNZ]

LOL I can say that it is definitely not true that people will lose it and not leave you alone ... but I will also never go back from a foldable unless they just stop being made. My 2-year-old Z Flip is still going strong, and the convenience is really hard to pass up, but much like iPhones, they are just annoyingly expensive to upgrade!

 

[Bogstandard]

Samsung again...Yet another vapid attempt at harvesting unwitting beta testers.😁

 

[centauratlas]

Yeah, "The Galaxy of Deceive".
In the last year several of my friends finally got tired of Android and switched to an iPhone.
Even those who were very stubborn at the beginning, finally switched.

In our daughter's 3rd grade, every parent has an iPhone. In our son's first grade, all but one are iPhone and she wants to switch, but it is a $ thing. Ditto for pre-k, all iPhone.

I was very surprised to see that, but it makes group texts easier to avoid the green.

 

[Amazing Iceman]

In our daughter's 3rd grade, every parent has an iPhone. In our son's first grade, all but one are iPhone and she wants to switch, but it is a $ thing. Ditto for pre-k, all iPhone.

I was very surprised to see that, but it makes group texts easier to avoid the green.

Everywhere I go where there are people using their phones (such as a waiting room, airport, etc.), most have iPhones.

 

[Herrpod]

All I took from that is the blonde woman is gorgeous. Everything else was just noise.

 

[Tummy]

I bought a Samsung Fold4 recently after having iPhones since 2007. Using it the last few days, I'm going to return it. The hardware is interesting, but in general the apps are not as good. They are usually not optimized for the folding main screen. DEX mode though is great. I wish Apple had that on the iPhone, not just Stage Manager on the M1/M2 iPads. I like that Samsung and others are trying something different with folding screens. I'll wait for apple to make one, hopefully soon, because it is useful. I imagine that it would cut into iPad sales though and possibly Macbook sales due to stage manager.

 

[gsurf123]

Cool factor and iMessage beats all. The ad might lasso back those who reluctantly left Android to try and fit in with their family and friends. In my circles when I meet some who has android I think why are they boxing g themselves out.

 

[CarlJ]

I have never bought a piece of technology to try to gain attention from others. I can't imagine starting now. I buy devices because I want them and what they can do for me, not to show off. Does that really work for people? Does showing off the latest gadget attract people that you would actually want to have as friends?

And I'm not going to have any interest in a folding smartphone until they hit like the sixth or seventh generation and there are no longer any reports of screens cracking/delaminating/etc. I'm not at all interested in putting up with reliability problems that I don't have now, in order to get capabilities that I don't need.

 

[jchap]

"Being cool" certainly loses its charm when it comes with the negatives of "reliability, durability, and cost".

If not "looking cool" because your phone doesn't do a backflip is what's got you worried, I think you have bigger problems to deal with.

 

[compwiz1202]

Anyone who thinks an iPhone is cool in 2022 has no clue. Sure back in the days of the original iPhone-iPhone 5 yes. But now everyone and their mom has one. It's not cool it's basic. hahaha

Yea it's just the ecosystem that feels cool. Only took like a weak to no longer feel the pull of it. Not so bad though since my wife still has Apple stuff and I have my SE as backup.

 

[Krizoitz]

Yeah screaming Desperation for a company that is going on its 4th Gen flip phone. How about apple?

You say that like it means something. The 4th generation of a gimmick is still a gimmick. Apple sold around 240 million phones in 2021. The entire industry sold around 10 million foldable phones in the same year (most of them admittedly from Samsung). It’s a niche market. Not even Samsungs own users prefer it compared to non-folding versions.

 

[coolfactor]

Actually that Samsung mocking Apple have the opposite effect on me personally.
I found it to be childish and also arrogant and little of a bully.
So for me I'm not gonna buy a Samsung device because of Samsung's behavior🙂

Yes, those that compare these ads to the "I'm a Mac, I'm a PC" ads miss the big difference. Samsung continually insults its customers rather than focusing on the strengths of their products and services. The "I'm a Mac" ads may have personified the computers, but they still focused on the devices, not the customer.

Why is a Samsung phone better? Tell me THAT, not what my colleagues will think of me.

 

[coolfactor]

Anyone who thinks an iPhone is cool in 2022 has no clue. Sure back in the days of the original iPhone-iPhone 5 yes. But now everyone and their mom has one. It's not cool it's basic. hahaha

Anyone who thinks having a phone of any brand is a status symbol has no clue. Sure back in the days of the original iPhone-iPhone 5, yes. But now, everyone and their mom has one. It's not cool, it's trusted, reliable and safe.

 

[nwcs]

What I wonder is how much revenue foldables really make for Samsung. Basically aren't they also trashing their own brand by telling their own customers who don't have/want foldables that they are somehow lacking as well?

 

[Sedulous]

Wow, Samsung’s marketing people really do not do subtle.

 

[bodonnell202]

I can't think of something I want less in a phone - fold it in half to make it thicker so it no longer fits well in my front pocket. No thanks.

 

[No5tromo]

 

[MowgliWolf]

Maybe I’m more out of the loop than I thought here but is smartphone as status symbol still a thing???