So I bought the 4K TV and I bought the excellent 4K apple TV. I then went to prepurchase The Last Jedi on iTunes last week. Imagine my shock and then disgust to learn that Disney are refusing to play ball like all of the other studios and sell their 4K content digitally for a reasonable price. In the UK a DVD typically sells for around £10, a blu ray for £15, and a UHD for £25. As far as I can see this is a scam. Does the cost of pressing a UHD disc cost £15 more than a DVD?