You can buy a Disney blu-ray or 4K disc for pretty much the same price on release week as any other studio, $22-$30.
You can redeem the digital code from a 4K Disney disc for a 4K copy of the film in Vudu.
You can also buy a 4K digital copy directly in Vudu for a bit more than their 1080p version.
There are 4K devices that play Vudu movies in 4K. The Apple TV isn't one of them right now, but the option is there.
Soo… Disney just didn't want to join other studios in selling their 4K content for the same price as 1080p in order to help Apple look good (and, you know, whatever Apple might have offered as incentive but Disney didn't find worthwhile).
That kind of sucks for us and for Apple, but it's their prerogative.
I honestly think it's part of Disney's longstanding effort to differentiate from other studios by creating an air of exclusivity and not coming off as bargin-bin. I don't see it as much as simple greed as it is maintaining a corporate identity. Bully on the other multi-billion dollar corporation on not being able to crack that nut this time around.
Anyway. The Last Jedi in 4K and HDR. It's accessible. Maybe even through a streaming device that costs a third the amount of an Apple TV 4K.* But what're you gonna do. Sometimes companies charge more than seems reasonable to some, but is continuing to prove profitable to the producer.
*maybe through a built-in app on the 4K TV you already own. I just googled. it does on mine. neat!.
You can redeem the digital code from a 4K Disney disc for a 4K copy of the film in Vudu.
You can also buy a 4K digital copy directly in Vudu for a bit more than their 1080p version.
There are 4K devices that play Vudu movies in 4K. The Apple TV isn't one of them right now, but the option is there.
Soo… Disney just didn't want to join other studios in selling their 4K content for the same price as 1080p in order to help Apple look good (and, you know, whatever Apple might have offered as incentive but Disney didn't find worthwhile).
That kind of sucks for us and for Apple, but it's their prerogative.
I honestly think it's part of Disney's longstanding effort to differentiate from other studios by creating an air of exclusivity and not coming off as bargin-bin. I don't see it as much as simple greed as it is maintaining a corporate identity. Bully on the other multi-billion dollar corporation on not being able to crack that nut this time around.
Anyway. The Last Jedi in 4K and HDR. It's accessible. Maybe even through a streaming device that costs a third the amount of an Apple TV 4K.* But what're you gonna do. Sometimes companies charge more than seems reasonable to some, but is continuing to prove profitable to the producer.
*maybe through a built-in app on the 4K TV you already own. I just googled. it does on mine. neat!.