I purchased the iPhone 14PM this year, and like all recent years, was underwhelmed after the hype died down. The ProMotion display is jittery, there was a scuff on the stainless steel out of the box, and a big gap at the top of the screen, collecting dust. The camera bump is hideous and "dynamic island" looking like a barely useful gimmick.
Apple doesn't make exciting products anymore. The days of the iPod / iPad / iPhone innovations are over. That was Steve's thing. Tim's thing is profit, and milking out Steve's legacy to the very end. There are still hints of the old Apple in terms of design and usability, but a lot of the groundwork is already there (iOS etc).
Unfortunately, we live in a world of technological limbo. Both iOS / Android and MacOS / Windows are rather dull and uninspiring. Many of us choose to stick with Apple because of what they were, and because they still are (incredibly) the better choice by the narrowest of margins. The speed / efficiency of Apple silicon has ensured this.
So, in this game of pure profits and monotony, what better way than to make things interesting and pass it forward. If you were to generate at least the cost price of the phone from your usage of it, you're able to keep up with the "cutting edge" (if you can call it that) while also not being out of pocket.
I just use my phone as a business tool. I do videography / photography and have used an iPhone for client work in the past. I'm also heavy on social media / ads to generate leads and sales, and the speed & stability of iOS does help in this regard. So at the end of the year, I've made money on the purchase, and foolishly unboxing the new phone hoping for that nostalgic "ooohhh" moment