Actually, it's no secret. On principal alone I'll never spend my money on anything this company makes. The owner came here, spammed the **** out of the site, created various user names, touted his designs and often played like he just bought the case and was sharing his new purchase with us. He got his name out there and that was the ultimate goal and while the mods shut down his user names fairly quickly, I don't like his tactics and find no reason to spend my money on his products. In a world where the case to device ratio is excessively high, there are options and I do vote with my wallet.
On topic, I hope these case manufacturers get their ass in gear and get something that works with the smart cover. I really would like to toss some cash at Belkin or Incase for their products but I believe Incase is only allowing pre-order for black back protection cases.