The Stand for Apple's New $4,999 Pro Display Costs an Extra $999

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Apple today unveiled the Pro Display XDR, a 32-inch 6K monitor with a P3 wide color gamut and true 10-bit color support, 1,600 nits of peak brightness, a 1,000,000:1 contrast ratio, and a super-wide, off-axis viewing angle.


Apple's press release:
The all-new Mac Pro starts at $5,999 and will be available to order in the fall. Pro Display XDR starts at $4,999, the Pro Stand is $999 and the VESA Mount Adapter is $199. All will be available to order in the fall.
The display will be available in the fall, starting at $4,999, but that price doesn't include the stand. If you want the display to come on Apple's stand, as it is shown in official product images, that'll cost an extra $999. Unsurprisingly, the reaction to this news has been quite strong across social media.

everyone was freaking out about a $999 iPhone was but now apple is really out here selling a monitor stand seperately for an extra $999 pic.twitter.com/yOwiedDgLe - Andrew Lowe (@andrewlowe) June 3, 2019
You spend $5,999 on a monitor and it includes no way to mount it out of the box. Wanna put it on a VESA stand? $199. Want to put it on Apple's stand? $999.HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA - Quinn Nelson (@SnazzyQ) June 3, 2019
The *stand* for Apple's new monitor will cost $999. That's the cost for the stand. THE STAND - Dave Lee (@DaveLeeBBC) June 3, 2019
apple really charging $999 for a monitor stand pic.twitter.com/M9CbNMuWVh - T9 (@Thafnine) June 3, 2019

The display will accompany Apple's all-new modular Mac Pro, which will also be available in the fall starting at $5,999.

Article Link: The Stand for Apple's New $4,999 Pro Display Costs an Extra $999
 
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e1me5

macrumors 6502
Jun 11, 2013
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Cyprus
Well, for the cheap price of the display that abides to the netflix specs for mastering, compared to other reference monitors, they somehow need to milk the customers to cover the enormous R&D required.
 
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lec0rsaire

macrumors 68000
Feb 23, 2017
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This is a great display. 1600 cd/m2 is fantastic. That contrast ratio is baloney. The real ratio must be somewhere around 3000-4000:1. But the price is steep. Minimum 11 grand with the Mac Pro. But people can’t complain that Apple doesn’t care about pros now.

Edit: Sorry that’s a 12 grand minimum. I forgot about the $1000 stand.
 
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