The numbers sold will be measured in the 10s to 100s of thousands of units. This machine is for extreme professional workloads. If you're making the next 100 million dollar movie or producing a top tier musician, then you are the audience for this machine. This might be more generally useful in the rack-mount configuration as a Mac server - build / render farm at major production outfits. As for necessity of the stand. Search around for 'mobile video production' or music production. These people live in the land of custom. Custom carts, custom workstations. The stand won't have any place in many cases. As for the price of the stand... this is a low-yield product. Moving into the land of custom. When you build 50 to 100 thousand of something that is precision machined it isn't going to be cheap. You can't compare it to a hunk of angle iron or a plastic stand attached to a consumer monitor. This is a gorgeous piece of engineering attached to what may be the most beautiful and affordable reference monitor on the market.