The Stand for Apple's New $4,999 Pro Display Costs an Extra $999

Discussion in 'Mac Blog Discussion' started by MacRumors, Jun 3, 2019.

  1. palmerc, Jun 4, 2019
    Last edited: Jun 4, 2019

    palmerc macrumors 6502

    palmerc

    Joined:
    Feb 26, 2008
    #251
    The numbers sold will be measured in the 10s to 100s of thousands of units. This machine is for extreme professional workloads. If you're making the next 100 million dollar movie or producing a top tier musician, then you are the audience for this machine. This might be more generally useful in the rack-mount configuration as a Mac server - build / render farm at major production outfits.

    As for necessity of the stand. Search around for 'mobile video production' or music production. These people live in the land of custom. Custom carts, custom workstations. The stand won't have any place in many cases.

    As for the price of the stand... this is a low-yield product. Moving into the land of custom. When you build 50 to 100 thousand of something that is precision machined it isn't going to be cheap. You can't compare it to a hunk of angle iron or a plastic stand attached to a consumer monitor. This is a gorgeous piece of engineering attached to what may be the most beautiful and affordable reference monitor on the market.
     
  2. throAU, Jun 4, 2019
    Last edited: Jun 4, 2019

    throAU macrumors 603

    throAU

    Joined:
    Feb 13, 2012
    Location:
    Perth, Western Australia
    #252
    If you’re building a render-farm, unless that ASIC is insanely good at ray tracing, you’d simply build racks and racks of Linux boxes with the same processing power for much less money, and run open source clustering software on it.

    Setting these up as a render farm likely makes no sense, because you can get more processing power in a far cheaper package. The shiny aesthetics, non-rack mount case, etc. simply make no sense for installation in a render farm. The form factor is wrong, and you’re spending a heap of money on irrelevant components (hmm, seems to be an Apple theme lately).

    You might use one or more of these for modelling with, but the render farm stuff would likely be pushed out to racks of Linux machines...

    edit:
    e.g.
    https://renderman.pixar.com/tractor

    For any seriously large deployment, you just wouldn’t run macOS in that way. A 5-10 machine deployment? Maybe. But not 100s of machines...
     
  3. benlukes macrumors regular

    Joined:
    Jul 13, 2014
    #253
    Tell that to everyone in the audience.
    --- Post Merged, Jun 4, 2019 ---
    Chances are? What makes you say that? What other Apple standard has lasted for the past 10-15 years? Not iPhone cables, not the MagSafe adapter...I can’t think of one.
     
  4. wgnoyes macrumors 6502

    Joined:
    Jul 20, 2011
    #254
    I"m thinking every Apple rep at WWDC is going to get such an ear full about the stand that Apple will have to come off of this idea.
     
  5. sofila macrumors 6502a

    sofila

    Joined:
    Jan 19, 2006
    Location:
    Ramtop Mountains
    #256
    Thanks for the advice. I will add keyboard warrior on my trophy list. Anyway, it still remains a 999 dollars stand. No luxury brand, no exclusivity halo around it. Just a stand. No hidden technology, no exclusive features, no unique R&D. A 999 dollars stand. Now go on feeling superior, you clearly need it
     
  6. bbednarz macrumors 6502a

    bbednarz

    Joined:
    Nov 16, 2017
    Location:
    Chicago
    #257
    A stand for a monitor you had no intention of buying. It's WAY out of my price range and I too think its a wild price. But, who cares if you're not the intended customer?
     
  7. blinkytoo, Jun 5, 2019
    Last edited: Jun 5, 2019

    blinkytoo macrumors member

    blinkytoo

    Joined:
    Mar 9, 2009
    Location:
    Calipornia
    #258
    Apple is charging $999 for a $99 stand. So what the real cost of the $4999 monitor? Maybe $999??? As a Pro user I am done shoveling money to the worlds most profitable company. No more Kool-Aid for me!
     
  8. sofila macrumors 6502a

    sofila

    Joined:
    Jan 19, 2006
    Location:
    Ramtop Mountains
    #259
    Because the original post was intended for the "limit" Apple is applying to prices. Broken the 1000 dollars ceilling for a phone (I may not like it but I can accept it). given that Apple items may be/seem/look expensive, this particular stand goes beyond everything.

    By the way I do work with images, not for a living, but as a longtime remunerative hobby. With the money I earn I buy my gear, lenses, tripods, computers and so on. Don't be so sure that I'm not interested in a monitor like this one. It is a new option to be considered with its pros and cons.
    We're both behind our keyboards, don't knowing anything about each other. Don't decide if I'm not in the market
     
  9. Vash108, Jun 5, 2019
    Last edited: Jun 5, 2019

    Vash108 macrumors member

    Vash108

    Joined:
    Nov 12, 2015
    #260
    Does the base have wireless charging I can lay my Phone, Air Pods or Watch on or ports I can plug things into?
    --- Post Merged, Jun 5, 2019 ---
    Does it have Free Sync or G-Sync? Is it 1MS response? Is it 144MHZ or higher? Can I overclock it? How many ports does it have? What ports does it have? Does it have built in screen partition based on inputs? Can I draw on it with my Apple Pencil? Does it allow HDCP work arounds?

    Plz post pics when you get yours with an in-depth video review and monitor comparison.
     
  10. Juan007 macrumors 6502a

    Juan007

    Joined:
    Jun 14, 2010
    #261
    Irrelevant, this isn't a toy, it's a high-end studio display. "Can I overclock it" - this isn't for games kid.
     
  11. Vash108 macrumors member

    Vash108

    Joined:
    Nov 12, 2015
    #262
    Then your claim is absolutely absurd. Monitors are subjective. Claiming it is the best monitor ever built is lunacy.
     
  12. palmerc macrumors 6502

    palmerc

    Joined:
    Feb 26, 2008
    #263
    We have to build on Macs. We build our non-Apple software on Kubernetes. Up to this point we've been using a rack full of Mac minis.

    I might add Kubernetes has been rather unreliable. The Macs are basically bullet-proof.
     
  13. Software Maniac macrumors newbie

    Joined:
    Sep 24, 2018
    #264
    @Apple, before it is too late: INCLUDE the Mac Pro Display Stand in the [$5K] price for the monitor. Spread the word! It is like selling a MacBook without a power adapter. PLEASE! Otherwise, your monitor may become a dinosaur at release. #IncludeTheStand #WWDC19 @cnnbusiness Alternatively at least include a VESA mount & basic desk stand. The new stand is an amazing design but once you set the viewing height/angle, who changes it? You can't possibly sell this without any stand at all.
     
  14. Analog Kid macrumors 601

    Analog Kid

    Joined:
    Mar 4, 2003
    #265
    Why does every one think an audience of devs is qualified to judge a video production reference monitor? It's like going to NAB and asking the audience what they think about associated values in Swift enumerations.

    What I heard was a self interested audience. They liked the Mac Pro, they barely recognized half of the companies pledging support for things like Afterburner, and then realized they wouldn't be buying the fancy new display Apple just showcased.

    It was arguably the wrong audience to debut this in front of, but it's without argument that it's the wrong audience to listen to for feedback.
     
  15. Black Tiger macrumors 6502

    Joined:
    Jul 2, 2007
    #266
    Hey Apple did sell a now-obsolete Apple Watch in 24k gold for about $20k only a few years ago. This seems like a bargain by comparison!
     
  16. Analog Kid macrumors 601

    Analog Kid

    Joined:
    Mar 4, 2003
    #267
    Don’t partially quote someone to trim off their qualifiers— that just shows bad faith...

    Can you point to a better one with a succinct explanation of why it’s better?

    And while @Juan007 didn’t make this distinction, I think it’s implicit in this thread and explicit in the keynote and product marketing that “best” is meant to be measured in the context of professional reference monitors.
     
  17. Gasu E. macrumors 601

    Gasu E.

    Joined:
    Mar 20, 2004
    Location:
    Not far from Boston, MA.
    #268
    Where do you find a monitor stand with this level of smooth adjustability (height, angle, and orientation) for $99? Maybe you can find a desk mount with a cheap version of capability in that price range, but a stand?
     
  18. startergo macrumors 65816

    startergo

    Joined:
    Sep 20, 2018
  19. BornAgainMac macrumors 603

    BornAgainMac

    Joined:
    Feb 4, 2004
    Location:
    Florida Resident
    #271
    If I was Apple, I would sell the monitor for 10K and give the stand away for free along with the monitor.
     
  20. eco7777 macrumors regular

    Joined:
    Dec 29, 2012
    #272
    this is something no one in their right mind would announce.
     
  21. DeepIn2U macrumors 603

    DeepIn2U

    Joined:
    May 30, 2002
    Location:
    Toronto, Ontario, Canada
    #273
    Did you catch the stutter in the presenters sentence and how quickly he high tailed off the stage based on the comical chuckle after the price?

    Maybe it’s all the the timing and the delivery between optional stand and the price mention. Maybe a much better written delivery was required.
     
  22. cocoua macrumors regular

    cocoua

    Joined:
    May 19, 2014
    Location:
    madrid, spain
    #274

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