Just waiting for the "Think of the cashback you'd get by ordering this on your Apple Credit Card"
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The Stand for Apple's New $4,999 Pro Display Costs an Extra $999
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Maybe, but I wouldn't count on that! Laptop power supplies, supported cables etc seem change with a fair old frequency as evidenced by the graveyard of obsolete wirey things in my desk drawer.
There will be a third party one with golden wires for 1999.99. Pre-order required.
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All true. And for the record I’ve never had a real problem with Apple pricing. Not even before Steve Jobs apologized to early adopters for dropping iPhone prices 3 months after release. Not once. Until now.
Apple just loves to do a direct dollar to pound conversion here in the UK, of course the exchange rate is no wheee near that level.. but that stand will cost £999 or the same as the iPhone XS, or £250 more then the iPhone XR..
Yet the people still keep on apologising for Apple defending them to the hilt, probably have Apple shares. No other reason for it, a contractor could build you a nice lovely desk for a grand, let alone a stand for an Apple monitor, don’t want to dissuade from the pricing of the monitor itself or the Mac Pro, as those are to be expected, but the stand is just a rip off!
I suspect most will just buy the vesa mount and stick on a custom desk or wall bracket.
New record for most overpriced Apple product.
1k for an aluminium stand? Really? Tha'ts their nod to pro users? Along with a Mac pro that starts at 6k USD for spec you could get in a PC for less than half that?
1k for an aluminium stand? Really? Tha'ts their nod to pro users? Along with a Mac pro that starts at 6k USD for spec you could get in a PC for less than half that?
well, i for one think it's good that they don't include it in the monitor and make it thus even more expensive. i'm sure it will be easy to get a wall-mount / stand with the same functionality and a plate with four holes for less money than even apple's vesa mount. it's not going to be pretty, but it's on the back of the monitor and the $999 stand is no beauty either. so i don't understand the fuzz about it. it's a typical apple luxury product, like the ipod hifi, the watch edition, watch link bracelet, leather cases or the black plastic macbooks. it will either disappear after some time or get integrated into a new version - at least they had the decency to not make it a mandatory expense, like that touch-bar or the magic mouse.
personally i'd rather get an oled-tv with 1000 nits and a calibration thingy for around 1,5k. works well enough for everything but medicinal imaging and color grading for a 50 Million+ blockbuster cinema production.
besides, that 43k oled reference monitor they were comparing it to... they were pretty much cherrypicking - i don't own one but i could name you quite a few professional functions any 2,5k reference monitor has that the apple pro-display has not, e.g. vectorscope, focus assist, hdmi and sdi-inputs, timecode in, audio-levels display, subtitles display, false color ...
it's a shame (and probably not very ecological) that for a decent machine faster than the mini but slower than the pro you have to buy that throwaway imac-display.
but apart from that... nobody is forced to buy a display that's mostly good for bragging rights.
personally i'd rather get an oled-tv with 1000 nits and a calibration thingy for around 1,5k. works well enough for everything but medicinal imaging and color grading for a 50 Million+ blockbuster cinema production.
besides, that 43k oled reference monitor they were comparing it to... they were pretty much cherrypicking - i don't own one but i could name you quite a few professional functions any 2,5k reference monitor has that the apple pro-display has not, e.g. vectorscope, focus assist, hdmi and sdi-inputs, timecode in, audio-levels display, subtitles display, false color ...
it's a shame (and probably not very ecological) that for a decent machine faster than the mini but slower than the pro you have to buy that throwaway imac-display.
but apart from that... nobody is forced to buy a display that's mostly good for bragging rights.
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They're actually not a bad price if you compare the market for these types of monitors. Go price a top of the line Eizo. Hint: Its the same price but at a lower resolution.
This monitor compares in spec to professional monitors that sell for over 40k. I wouldn’t call that thievery.
The stand (yeah, the price of it is kind of silly) isn’t mandatory. Other less expensive VESA options can be used.
The stand (yeah, the price of it is kind of silly) isn’t mandatory. Other less expensive VESA options can be used.
I’m curious how many people who actually know anything about reference monitors and their cost would of had this reaction if the stand was included with the screen and the cost of the monitor with it was $5999. People need to chill. This is extremely affordable compared to others, anyone who works in film/tv post production knows this. Apple also knows that some post people use monitors integrated into their custom setups, such as Digital Imaging Techs who mount them on their carts when on set. In my mind Apple gave those people a discount by not requiring their fancy stand to come with it.
Lots of freaking out from people who were never in the market for this display or the new Mac Pro. Shocker. Outraged on someone else's behalf, welcome to 2019.
DING DING DING DING!
What people don’t understand is that if you want a high end gaming monitor, this isn’t the product for you. If you run a film and television post production house and need to do critical color correction, this monitor competes with others that sell for tens of thousands more. And yes, your facility probably already has VESA mounts and you don’t need to pay for the fancy stand you don’t need.
Yes, but everything is moving towards USB-C/thunderbolt 3. This port handles everything from power to data and everything else in between.
I'd wager that every proprietary cable is going to be phased out over the next 5-10 years. Remaining USB-A ports, Ethernet, SD Card readers and maybe headphone jacks will be only other I/O still around.
They'll not change the monitor or price for 5 years, then silently discontinue it.
My guess is that their research showed many pro users already have some sort of monitor setup with mounts and these will replace those in it. As a result, they keep the costs down by leaving out a stand; not that I think the stand is anywhere near 1K$ to make and as a result they probably shaves a few hundred off the retail price in reality. What I don't get is the $199 VESA mount - are the screw holes in the back non-standard and as a result need a mount to fit the VESA mount?
Nope, this stand was focused on the Hollywood elites that still want form no matter the price. What self respecting successful producer in the glamour world of California would not want this. Heck they spend over $100,000 for a car every couple of years. They'll sell as many of these stands as they did the gold watch. I though Angela was gone, but her legacy lives on.
The good news is that they appear to have only let Ive touch the stand, not the computer itself. This is a radical change in direction. The bad news is that if the computer does not sell well, then Ive will be back with his thin and underpowered influence.
To be fair:
1 x Apple Pro Stand = $999 (excluding any applicable US sales tax)
Today's £/$ exchange rate: £1 = $1.27
So, $999 divided by 1.27 = £786.61
...but Apple's printed UK prices include 20% VAT (UK/EU sales tax), so multiply by 1.2...
£786.61 x 1.2 = £943.93
...so that only leaves about £56 for Dr Dre to fly to England (...the $999 price includes an exclusive live living-room performance of his rap interpretation of the installation instructions, right...? Not to my taste, but I can probably sell tickets.)
Seriously, for the last few years, thanks to the low exchange rate and higher VAT rate, £1 = $1 for headline prices is about right (there are other costs to importing).
On the other hand, I do remember that - back in the day - when £1 was more like $2, VAT was only 15% and ads for computers didn't include VAT in the price and $1000 US computer product still cost £1000 - so I think its a case of 'can't get away with the £ price numerically larger than the US price' rather than a sudden outbreak of honesty.
The problem with most of the reaction to this stand is that it's from people who aren't in the target market for this type of display. As Apple pointed out in the keynote, the display itself competes with professional displays that often cost in the tens of thousands. Firms investing in that technology know why they are doing it and can conduct a proper cost-benefits analysis. Apple almost certainly consulted with target users when designing and pricing this display. Does that necessarily mean it *isn't* overpriced? No, but most of us aren't actually in a position to know one way or the other.
One thing I do know is that most users of ultra-high-end displays have elaborate VESA stands already. For that reason, it certainly makes sense to package the display separately from whatever would be holding it. My guess is that most target users will buy the display plus VESA connector and use it with whatever they already have. And Apple no doubt knew that as well.
All that said, part of what I suspect is the "real" issue here is that Apple doesn't have good display options for the rest of us. I don't need this display; I'll never need this display, but I would love a solid 32" 5K display at around $1000 that I could use for general productivity work. Apple should sell something like this and a few other options for "normal" users. If not, it at least should have 5-10 third-party displays sold in the Apple store that are "recommended" options. If Apple had decent display options for regular users, I doubt most of us would spend time worrying about what video production firms and architecture firms (etc.) are paying for their displays and stands.
One thing I do know is that most users of ultra-high-end displays have elaborate VESA stands already. For that reason, it certainly makes sense to package the display separately from whatever would be holding it. My guess is that most target users will buy the display plus VESA connector and use it with whatever they already have. And Apple no doubt knew that as well.
All that said, part of what I suspect is the "real" issue here is that Apple doesn't have good display options for the rest of us. I don't need this display; I'll never need this display, but I would love a solid 32" 5K display at around $1000 that I could use for general productivity work. Apple should sell something like this and a few other options for "normal" users. If not, it at least should have 5-10 third-party displays sold in the Apple store that are "recommended" options. If Apple had decent display options for regular users, I doubt most of us would spend time worrying about what video production firms and architecture firms (etc.) are paying for their displays and stands.
...lots of people who would be in the market for a $1500 metal-cased display that matched their Mac, or a $3000 mini-tower Mac that could take a full-blown desktop processor and desktop GPU. Its Apple who are deciding that they'll only make thermally-limited laptops, all-in-ones and small-form-factor systems or the PC equivalent of a Bugatti, with nothing in between.
Its just that a $1000 display stand (or a $200 VESA adapter that is even worse value) is symbolic of Apple's pricing policy - you'll get the same treatment if you want a bigger SSD in your Mini or extra RAM on your MacBook, but its just a bit more self-evident when its a bit of bent metal with 3 bolt holes that they're asking $200 for.
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That's exactly the real issue. Especially when there aren't many 5k displays on the market because 5k is mainly a sweet-spot format for Mac OS and not such a big deal on Windows. Same with the Mac Pro - maybe a fully-tricked out 28 core Mac Pro with Vega II, 1TB of RAM and Afterburner will pay for itself in a few months in the HDR movie-finishing industry, but for those of us who might be in the market for something a bit more expandable than the iMac, the entry level MP is just silly money.
I've seen people in here justifying the stand price. Now I know there's no limit for Apple in pulling the rope.
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where's the down vote gone