Here's a contrarian take: I thought the talk was delightful. Perfect for me, even. Apple wasn't putting itself out there for--and I wasn't looking for--hardball journalism right in the middle of WWDC. Apple wanted a softball approach to providing some very limited behind the scenes details and ideas around what they've been up to in software development for the past year, and that's exactly what they and I got. I am interested in this, but only vaguely, and have no software background. As just one example, listening to Craig talk about the pains they took to do what they think can be done to allow access to off-device AI while also protecting privacy was fascinating, and reassuring (to me). All in all, it seems to me that OS 18 and MacOS 15 are potentially the most exciting software development at Apple since OS X.
I can say I was disappointed in Apple's intransigence in admitting what a cluster_uck Siri has been and continues to be, and that Apple's entire userbase knows this, so they might as well admit it, but that Apple Intelligence will be different, and much much better. Perhaps they don't really think it will be, or they are not willing to risk increasing expectations.