I'm hoping to log onto the Apple Store website tomorrow morning, see that little "new" tag beside the iPhone in the stock line-up, and see £449 (or thereabouts) for an iPhone 4 on O2.
I severely doubt the Apple Store will update with contract iPhone prices since they've only ever sold Pay As You Go models on the site.
I hope your right.
theres rumours doing the rounds that O2 PAYGO will not be available from launch. I hope there not true.
My counter argument is if it was true Apple would have no phones to sell!