"...and reportedly costs more than $15 million per episode, but as a vehicle to push Apple's own products, it could be worth tens of millions of dollars."
Let's see..."tens of millions" is likely 30-40 million...I'll call it 40 million. If each episode costs 15 million and I'm guessing there's gonna be 7 or more episodes, that would mean Apple is spending $105 million to hopefully sell $40 million in Apple products/services.
My overall view of Apple's jump into video/movie production is that it is a bad idea. Apple should have spent the time and money building a supreme streaming service 5+ years ago if they wanted to get involved in tv land. Steve Jobs died 8 years ago and he/Apple had been talking about creating a great tv experience. It seems Apple couldn't figure out how to create a streaming service so after 8+ years they decided to change gears and just write their own tv shows for their own new service that, well, only shows Apple-produced shows.
Apple should (should have) work on other projects such as new hardware products and great updates to existing hardware. I have no idea why Apple never capitalized on Facetime when it could have been revolutionary in video calling or even just the audio portion to allow traditional telephone calling. My mom uses a Tracfone which has a preset # of minutes she can talk. Therefore, we talk most of the time via Facetime while other people call her Tracfone. Facetime saves her a bundle of money. There might not be a lot of money in Facetime, but Apple could have sold Facetime video products that sit on your counter or stripped down iPod Touches that only do Facetime. Moreover, as Facetime caught on more and more, people would have been exposed to more of Apple's products and services helping to cross-sell and up-sell Apple gear.
Let's see..."tens of millions" is likely 30-40 million...I'll call it 40 million. If each episode costs 15 million and I'm guessing there's gonna be 7 or more episodes, that would mean Apple is spending $105 million to hopefully sell $40 million in Apple products/services.
My overall view of Apple's jump into video/movie production is that it is a bad idea. Apple should have spent the time and money building a supreme streaming service 5+ years ago if they wanted to get involved in tv land. Steve Jobs died 8 years ago and he/Apple had been talking about creating a great tv experience. It seems Apple couldn't figure out how to create a streaming service so after 8+ years they decided to change gears and just write their own tv shows for their own new service that, well, only shows Apple-produced shows.
Apple should (should have) work on other projects such as new hardware products and great updates to existing hardware. I have no idea why Apple never capitalized on Facetime when it could have been revolutionary in video calling or even just the audio portion to allow traditional telephone calling. My mom uses a Tracfone which has a preset # of minutes she can talk. Therefore, we talk most of the time via Facetime while other people call her Tracfone. Facetime saves her a bundle of money. There might not be a lot of money in Facetime, but Apple could have sold Facetime video products that sit on your counter or stripped down iPod Touches that only do Facetime. Moreover, as Facetime caught on more and more, people would have been exposed to more of Apple's products and services helping to cross-sell and up-sell Apple gear.
