This is true. Apple has a very long history of buying product placement. I always thought it was kinda cool, in a Where’s Waldo kinda way. A nod to the club, especially in the maverick Mac days.
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The Virtuous Circle of Product Placement in Apple's TV+ Shows
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People in this thread: OMG so much product placement!!!!!!!11
People in this thread if they used generic computers or other brands: OMG why didn't they use Apple products?!
People in this thread if they used generic computers or other brands: OMG why didn't they use Apple products?!
Kind of the opposite. Apple does not pay for product placement, but will sometimes give free product to the right shows. What this usually means is that they show bought or rented the gear and the producers did not want to preclude a placement deal with someone, or that they were worried about getting clearances to use the logo.
The funny thing is that most people who watch these shows do not notice this stuff at all. People on here notice it in every show, and people looking for it because they know Apple paid for it will notice as well.
If I was Tim Cook I'd make sure to quietly drop a 16" MacBook Pro or a new Mac Pro as a last minute edit an upcoming episode to see if anyone is really paying attention! 
They should just randomly have the 16" MBP chilling in the background in a scene. See if anyone notices.
Stargate had dell xps. (Was always funny seeing them hook up dells to alien tech). 24 was basically a sprint and palm commercial. I don’t see the big deal myself. Especially for shows paid by Apple. Should they be using Samsung? Lol.
I see Apple products all the time in various shows and movies that aren't paid for by Apple.
But that HomePod is really stretching things, lol.
But that HomePod is really stretching things, lol.
Almost everyone at my place of employment use iPhones. We even Use iPhones 6s with work specific communication apps for work devices
Right? Lol I think that whole Apple Pay NFC thing is a joke. I bet there are companies that think it’s unfair for Apple to promote their products in their shows.
Nope. Apple does almost no (it used to be none at all, but I cannot guarantee it is still zero) paid product placement. They will give free products to certain shows or movies but do not pay for their use.
Take a look at Bones (aired for 10+ seasons on Fox). All the machines in the lab are iMacs, but in the FBI office there are monitors with the Windows logo on the back side. Microsoft paid a lot for that, Apple did not even give them the machines, hence the logos are covered.
In the early 2000’s Nancy Drew, Nancy has an iBook with a sticker over the logo. The prop master thought the iBook was the right computer for a teenage girl to use, but Disney did not want to provide the placement without payment, so covering the logo was her answer.
They should start an NFL pregame show and replace all the "imitation iPads" (never thought I would be quoting Jay Cutler). Product placement is a fact of life. I will complain if a dream sequence on See or Dickenson has them working on updating from iOS 13.8.9.4.1.2.4.3
This might be possible in "See" as there's a scene in episode one (or two - can't remember) where the queen is listening to music on an old record player! So relics of the past have survived. Maybe in season two she'll be seen using iTunes on an old Mac Pro or something. Controlling it with Siri, of course
I work as a Production Designer in the “biz”. Essentially, if you’re making money off of what you’re filming, you need permission to show products, artwork, or certain protected locations. Some brands do not care like high-end auto manufacturers. Almost every other company does and wants you to pay them for not getting permission from what you make.
In old Hollywood, art directors would cover the names of places or things with Greek letters. In the industry, when we cover a logo on something we haven’t gotten clearance to use, we call that greeking. Every license plate, address, logo, and sign that isn’t clear for usage gets greeked. Good art directors insure that its tasteful. Bad art directors slap pieces of torn tape over things and it’s appallingly lazy.
Nowadays we have whole departments who specialize in getting clearance through permission from brands, artists, and locations. If there are specific props in a project that we want to showcase where greeking is distracting, we reach out to product placement contacts who often times hookup a production with tons of free product. On bigger budget shows with A-list celebrities, they would give it to us for free and let us keep the products.
Of course getting free products comes with strings attached. Bud Light doesn’t send permission for someone to be drinking and abusing children because of the negative image. Apple has a pretty large presence in Hollywood product placement to begin with, and they have some pretty demanding rules. It’s no surprise that their own shows take this to a next level.
To me the biggest product placement on 24 were the Cisco phone systems to the point that other than the countdown clock sound the Cisco phone with was pretty much the "24" sound.
I love those daytime TV movies set in small towns where everyone uses Apple products, because presumably there's a giant Apple store right next to the hardware and haberdashery.