Honest question for you and I hope you will answer honestly: Watch that video again. When the app is opened to the white background filling the ears, are you not drawn to the notch at the top? Does it not distract from the experience of viewing the app?
I totally understand what you mean. At this moment I think everyone feels it's going to distract and look ugly if it's not going to be blacked out and/or a white bezel will be present. There is only one thing that gives me hope it won't be a problem: the Essential Phone reviews. When I saw the first pictures I thought they were crazy (especially because they still have a bottom bezel, so they could've just put the camera there). But in all reviews the users state that they didn't even notice the top camera cut-out after a couple of hours of use. After a couple of days it became almost invisible to them and they actually liked it because it gave the phone character. Also, I expect your eyes will be drawn to the content, not the status bar as the status bar information is irrelevant to the task you are performing.
What I'm expecting/hoping is that the same will happen with the new iPhone. The notch will be there and Apple will embrace it. We will think Apple is crazy, we will buy it and after a couple of hours/days we won't even notice it anymore. Time will tell. And I have to say, I actually start to like the white bezel.
