Popeye206
macrumors 68040
Agreed! +1
'Think Different' Campaign Creator Suggests Apple Needs to Step up its Advertising Game to Counter Samsung
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Agreed! +1
No. Samsung isn't advertising to the Apple crowd. They are going after everyone else. This is where you and others are missing the point. No matter what Samsung ad runs, most of those that are already sold on Apple aren't going to switch. So who do you go after? The undecideds. The ones that don't care.
Exactly what I've been saying in a different form.
Shrink
macrumors G3
Nasty, offensive, mean spirited negative advertising works for politicians. The logic here is that it will work well for Apple, too. (Apparently it's working for Samsung)
It might...but is going the very low road worth it?
Perhaps if I were a stockholder I might say "Yes"...based on the ethically questionable assumption that the ends justify the means.
From an all-that-matters-is-making-money perspective (and, after all, that's what Apple is in business for), it might be expedient.
But is that all that counts??
It might...but is going the very low road worth it?
Perhaps if I were a stockholder I might say "Yes"...based on the ethically questionable assumption that the ends justify the means.
From an all-that-matters-is-making-money perspective (and, after all, that's what Apple is in business for), it might be expedient.
But is that all that counts??
In recent years most of advertising I see has lost it's bite. The ideas are sloppy, weak and unmemorable.
Washing out the colours (in post production) and filling the ad with lots of young people dressed in trousers that don't quite reach their shoes, sporting ironic beards and heavy framed nerdy glasses doing wacky things in a distressed urban environment isn't an idea, no matter how well paid the person is who comes up with it.
I always think a good test is, could I substitute another product and would the ad still work?
Gadget advertising (along with cars) often spectacularly fails this test. At least Apple's ads (well the ones I see here on the TV - I haven't seen the knocking ones) tell me what I can do with the product.
One further point - next time your in an Apple store look carefully at the people, last time I was in one there were loads of young people checking their emails / social media for free crowding out the displays but most of the people who were quietly spending the big bucks were quite a bit older.
Your market isn't always what it appears at first glance.
Washing out the colours (in post production) and filling the ad with lots of young people dressed in trousers that don't quite reach their shoes, sporting ironic beards and heavy framed nerdy glasses doing wacky things in a distressed urban environment isn't an idea, no matter how well paid the person is who comes up with it.
I always think a good test is, could I substitute another product and would the ad still work?
Gadget advertising (along with cars) often spectacularly fails this test. At least Apple's ads (well the ones I see here on the TV - I haven't seen the knocking ones) tell me what I can do with the product.
One further point - next time your in an Apple store look carefully at the people, last time I was in one there were loads of young people checking their emails / social media for free crowding out the displays but most of the people who were quietly spending the big bucks were quite a bit older.
Your market isn't always what it appears at first glance.
Zooey Deschanel, Samuel L Jackson, John Malkovich, Martin Scorcese, Jeff Goldblum, ... Santa Claus?
Sir seems to have some holes in his memory.
Stella
macrumors G3
The Santa clause ad with Will Ferrel was great!!
noiseordinance
macrumors regular
And this goes to show why Apple is in decline. They are not insuring quality. Mountain Lion is a nasty mess in a lot of ways, and they are already looking forward? Shame. As for beta, yes.... they've been beta-ing for way too long. What do they have... like 2 people working on it? Yeesh.
DJJAZZYJET
macrumors 6502
*ahem* this advert makes me want to avoid samsung at all costs now.
He's a talented advertising guy making an observation.
A blind man can see Samsung are astute and on the rise. And now HTC is allowing iPhone users easy transfer of data. These companies are getting it and making in roads. Samsung has made many good moves in a short time. You have to assume they will keep doing this, closing the gap and then...
uknowimright
macrumors 6502a
backstabber!
Subconsciously I don't think you do miss it. I think it's brilliantly done and it's a process of embedding Samsung at a deeper level.
Interestingly this ad screams "Think Different".
unplugme71
macrumors 68030
Personally, Apple should drop advertising all together and lower the price of the iPhone by $100 from all the savings.
WilliamLondon
macrumors 68000
I wouldn't say he's got resentment, I'm not his psychologist, but I would say his blog post is incredibly self-serving. He's a consultant in this industry and this is one way he can attract more clients, by bashing his former (and very visible) previous employer. He wants to sell more of his book and book more of his consulting time. It's nothing more than him marketing himself.
Karma*Police
macrumors 68030
I thought they should've rebounded hard with this most recent iPad campaign, but that turned out to be a variation of earlier iPad ads. They should've switched it up to better communicate how pithy its competitors' ecosystems are. I think for billboards, this campaign works pretty well; not so much with TV.
spazzcat
macrumors 601
Please show me where Apple is in a decline. They had a recorded breaking quarter just last quarter...
Since when is an ad about what is specifically stated? The "I'm a Mac"-ads were blatantly obvious that "PC" represented both Windows rather than a PC and the people who used Windows.
yes but all those celebrities seem to be saying "join us" or "improve your life with technology". they not dumbfounded by ironic hipster ideas or bragging about their busy careers and how well technology fits into it. zooey deschanel is walking around in her pajamas. that's a direct move to relate with the typical consumer. some might think it doesn't connect but they are trying.
inlinevolvo
macrumors 6502
Wow, noise canceling, radical! Apples ads have lost their luster. The most recent genius ads are a sign of that. The noise canceling ad was somewhat insulting to customers, since its been on most android phones and on the iphone 4 and up. In other words, not a new feature, dressed up to sound innovative and new. It isn't. While I purchased my first iphone with the 5, apple is without a doubt trying to play catchup. If you don't believe me, see the iPad mini, and the highly rumored low price iphone.
well on that note - Zoey asks Siri what the weather is. And isn't it front of a rainy window? It's almost as if Apple is calling their own customers stupid
