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'Think Different' Campaign Creator Suggests Apple Needs to Step up its Advertising Game to Counter Samsung
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Why is it a lie. Do you know what safe technology is? Are you aware that it's a branding that has to do with the enterprise market?
That Samsung ad embedded in the MacRumours post is Total Rubbish!
Seems like an idea stolen/re-hashed from the Orange(phone company) adverts we've had in UK cinemas for a decade. But this is worse than all of them.
Simply not funny, entertaining or informative. Why is this man giving credit to samsung's advertising again?
Seems like an idea stolen/re-hashed from the Orange(phone company) adverts we've had in UK cinemas for a decade. But this is worse than all of them.
Simply not funny, entertaining or informative. Why is this man giving credit to samsung's advertising again?
apple fan boys wont agree but samsun ads are more fun, all apple does is show a thumb go "from here, to here" like we all have the same size hand
Apple didn't sell iToys back then, which is the source of the company's income nowadays. When the "Think Different" campaign ran, Apple was still a computer company - and it was "the underdog".
"Think Different" hit a nerve with the target audience of that time, just like the "tramp" campaign and the "1984" commercial. It actually was great campaign, and I still have the Alfred Hitchcock poster of that campaign in my office at work.
That being said, I like that Samsung commercial. It's not about the product, but about what you can DO with the product without even having to concentrate on it. It's about how it empowers people to be creative. And they are not even mocking their competition in that ad -- there's a new self-confidence there.
its time we take the game to them
apple cleaned up after a while with the "im a mac ad"
aint gonna take seconds for it to go dirty again,
i think apple just choose to ignore them
apple cleaned up after a while with the "im a mac ad"
aint gonna take seconds for it to go dirty again,
i think apple just choose to ignore them
For some reason, you identified with John Hodgman as a device, but you didn't identify with people standing in line... Maybe you feel you purchased your iPhone for entirely different reasons than Samsung presented in the ad? Basically they wanted a device they knew nothing about, just because other people thought it was cool. (The implication being all iPhone owners, even you, are like that. I'm surprised you didn't take affront to that.) Or maybe you look down on those line-standers already, so the Samsung ad was just reinforcing how you already felt about "them"? Maybe something about Hodgman's mannerisms or his look remind you of you?
I dunno, I'm just making guesses, trying to answer your question.
(FWIW, I've owned much more PC/Microsoft stuff than Apple stuff, and even make my living off Windows, but it never occurred to me that the PC character was a an actual user rather than the personification of a device.)
Does an advert have to blatantly spell something out to be defined as mocking? Or build upon the innate connotation of apple "thinks differently", and are cool/hip, and by natural progression, used by cool/hip people - as a computer by itself is only of value when used.
Where as staid old windows, boring spreadsheet using windows, would naturally have to be used by boring old suit wearers - desperatly grabbing new versions of windows in a vain attempt to be cool like mac.
The major difference between the apple and the samsung, is that apple believes that people are intellegent enough to infer this from the advertising. Samsung thinks thier market is so stupid, it needs to be said outright.
Wow.. really? So take credit when AAPL becomes #1 in market size.. and it is the same company but not when it plunges by 25%.. and now AAPL the stock is not the Apple company?
What do you guys smoking here exactly? Yes, stock really reflects human emotion/sentiment and trend more than logic and what's on the balance sheet.
HOWEVer, company which was destined for $1000 stock all of a sudden loses 25% of it's value(which is HUGE) goes to show you that people don't trust apple like they used to. It's simple as that.
Record breaking sales? First it didn't meet the expectation(which they used to consistently break through) AND iphone 5 underwhelmed. Which means people are buying iphone(not necessarily iphone 5) because of the past reputation and brand recognition. We are not talking about the samething. I want excitement and complete satisfaction of owning an apple device because they really satisfy me. Not some sense of false accomplishment of owning the device just because it's apple.
Please, some of you are in complete denial. I am neither apple hater nor samsung lover. I am an apple fan who is utterly disappointed w/ their direction and way things have been for past 30 month. It's time to wake up.
These ads aren't meant to advertise the specific products, and as such, they shouldn't be judged in that manner. They are advertisements for the effectiveness of work productivity and personal use using Samsung processes. This is how they should be judged.
And as much as I don't really care for the products, they do a good job relaying this message.
And as much as I don't really care for the products, they do a good job relaying this message.
I would think most people don't know that "SAFE technology" is a brand for the enterprise market. That's why it's misleading.
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As he said, some people (such as yourself) don't understand Apple's sales performance is not directly related to their stock price.
Yep.
Which just means that analysts have adjusted their expectations to meet Apple's performance. It's not like they are using the same models from 2 years ago.
By what standard?
If you're disappointed in the company, then at the poker table of Casino Stock Market, you are the sucker. Stocks aren't ever a reflection of the company's value. They are a reflection of what other gamblers THINK the company's value might BECOME. It's like fantasy football, if instead of being based on stats from the games, it was based on what the Vegas line was for prop bets on upcoming stats were.
In other words the stock values are whatever the big players in the market want them to be. The big players want to drive AAPL down right now so they can all make bazillions upon the announcement of the iTelevision or whatever comes next. If you still have AAPL at $700, just hold. No point in selling now -- even with the gambling aspect of stock valuation a regression to the mean is more likely than sustained perpetual low value when a company keeps posting Apple numbers (or more importantly when the market THINKS Apple will do so). If the stock gets into $3XX range and stays there for any length of time ($15X or lower on a 2:1 split or what have you) then I'm buying. That's low enough. It'll work out the next time the big players need to manipulate the stock to higher levels.
So Samsung hired Apple's ex-ad person. Well, I guess Apple didn't want to have those types of ad campaigns anymore and Samsung does. OK?
Well, I don't a product based on who has a great ad.. I know there are those that buy solely on who has the best ads and those are the easily manipulated sheep. But a great company with great products, great service, great reliability
will retain their customers once they get them. From my personal experience, those that have Samsung devices that I know personally, aren't that happy with their Samsung device, with the exception of one person that has a new Gingerbread ver. 2.3 based Galaxy Admire, which looks like Samsung took the design of the first generation iPhone and a white iPhone 4S and spit it out, but they only use it for basic needs, nothing fancy. But they've only had it about a month, so we'll have to see for the long term. But, the S3 owner i know? They can't stand their S3 and they have to wait until their 2 year contract is up.
Well, I don't a product based on who has a great ad.. I know there are those that buy solely on who has the best ads and those are the easily manipulated sheep. But a great company with great products, great service, great reliability
will retain their customers once they get them. From my personal experience, those that have Samsung devices that I know personally, aren't that happy with their Samsung device, with the exception of one person that has a new Gingerbread ver. 2.3 based Galaxy Admire, which looks like Samsung took the design of the first generation iPhone and a white iPhone 4S and spit it out, but they only use it for basic needs, nothing fancy. But they've only had it about a month, so we'll have to see for the long term. But, the S3 owner i know? They can't stand their S3 and they have to wait until their 2 year contract is up.
Actually... no.
John Hodgman was a PC... Justin Long was a Mac.
They were computers that were personified... they weren't talking about their users.
When John Hodgman got a virus... it was a computer virus. Not a human virus.
Again... the actors were portraying computers.
It said it right there in the beginning of each commercial: "Hi... I'm a Mac... and I'm a PC..."
It never said "I'm a Mac USER..."
I'll admit, I didn't know what "safe technology" was, because their ad didn't explain what it is.
As far as the samsung ads, I wouldn't say they suck, but they just aren't that good, then again i'm not a huge fan of attack ads. First samsung loses over a billion for copying apple, now their spending huge amounts on "not very funny" and "attack" ads. A nice chunk of that money could have been spent on their R&D departments
The I'm a mac ads were great, they didn't attack a user base they were trying to sell to.
It's funny though... last quarter Samsung sold 15 million of their flagship Galaxy SIII... the phone that "had all that stuff months ago."
Apple sold 27 million of the iPhone 5... the phone that is supposedly playing catch-up to the Galaxy SIII.
Clearly there is other "stuff" that people like better in the iPhone 5.
Granted these are estimates... but that is still a huge gap.
The point is that everyone flaming the Samsung ad remembered it. Who cares if you like it or not, you remembered it and thats all that matters.
Personally I love how Apple IGNORE those Samsung Ads.
Example:
Samsumg ad: We do this, we do that! We have power we are cooler check this out!!! Can I hear an AMEN!!! Chorus: AMEN!!!
Apple: this is what we got... Cool huh?
Example:
Samsumg ad: We do this, we do that! We have power we are cooler check this out!!! Can I hear an AMEN!!! Chorus: AMEN!!!
Apple: this is what we got... Cool huh?