^^ Exactly.
Most common things I hear right off or very early in the conversation:
- My computer just died or it‘s gotten really slow, and it’s 5-10 years old.
- Son or daughter or they themselves needs a computer for school, college or university.
- I’m starting a new job or small business.
- I don’t need all the bells and whistles.
- I’m not technie. I just need it for browsing, email, online shopping, banking, Facebook and watching Youtube.
Thats easily 90+ percent of the customers walking in. I make a point of asking the business, college or university related inquiries if there will be any photo/video editing required (usually there aren’t). There are some who tell me right off they will be using Autocad like programs. I use Photoshop and do some 3D modelling as a hobby so that gives me some insight into what they might need or be looking for.
Current laptops with Intel i3, i5 or AMD Ryzen 3 or 5 along with 256 or 512 SSD are usually enough for the vast majority of customers. An M1 MacBook Air or 13 Pro has more power and capability than most of them will need or use, but they’ll certainly appreciate it if they’re looking in that price bracket. Few inquire about the 16in. MacBook.
Off the top of my head it seems HP outsells other brands with Lenovo, Acer and Asus about even split. We don’t sell Dell machines. MacBooks, particularly MacBook Air far, far outsells Microsoft Surface. The Surface looks to be a very niche product.
Presently I don’t think many will be stepping up to the new MacBook Pro 14 and even fewer to the 16 unless the price drops sometime down the road.