This Year's iPhone X and iPhone X Plus Could Start at $899 and $999 Respectively Says RBC Analyst

Discussion in ' News Discussion' started by MacRumors, Mar 26, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's second-generation iPhone X and so-called iPhone X Plus could be priced from $899 and $999 respectively in the United States, according to RBC Capital Markets analyst Amit Daryanani.

    iPhone X and iPhone X Plus dummy models via Ben Geskin

    Daryanani said the current iPhone X has experienced "limited success" at $999 and up, leading him to believe that lowering the base price by $100 could reinvigorate sales of the 5.8-inch model. A widely rumored 6.5-inch model, dubbed iPhone X Plus, would then fill the $999 price point.

    While this is merely a prediction from one analyst, the strategy could make sense if iPhone X sales have slowed significantly, as a series of supply chain reports have suggested. We won't know for sure until Apple's next earnings report, likely to be released around late April or early May.

    At this point, all we know is that the iPhone X was likely a key contributor to Apple's record-breaking revenue of $88.3 billion last quarter, easily topping its previous all-time high of $78.4 billion set in the year-ago quarter. Whether that momentum carried forward to the current quarter remains to be seen.

    Based on Daryanani's research note, obtained by MacRumors, here's our take on how the next iPhone lineup could look in terms of pricing:6.5-inch second-generation iPhone X Plus: $999
    5.8-inch second-generation iPhone X: $899
    6.1-inch mid-range iPhone X with LCD: $799
    iPhone 8 and iPhone 8 Plus: $549 and $669
    iPhone 7 and iPhone 7 Plus: $449 and $569
    iPhone SE: $349Here's a rough idea of how the next iPhone lineup could look if Apple maintains its current pricing strategy instead:6.5-inch second-generation iPhone X Plus: $1,099
    5.8-inch second-generation iPhone X: $999
    6.1-inch mid-range iPhone X with LCD: $799
    iPhone 8 and iPhone 8 Plus: $549 and $669
    iPhone 7 and iPhone 7 Plus: $449 and $569
    iPhone SE: $349Apple will likely unveil its next iPhones in September as usual, and presumably only the company's top executives are privy to pricing plans.

    Article Link: This Year's iPhone X and iPhone X Plus Could Start at $899 and $999 Respectively Says RBC Analyst
  2. SaintsMac macrumors 6502a

    Jun 13, 2009
  3. hajime macrumors 601

    Jul 23, 2007
    Looks like somebody ate the top piece of the phones.
  4. Heineken Suspended


    Jan 27, 2018
    I think current X size is in a sweet spot for many people, but surprise me.
  5. The Don Onez macrumors member

    Nov 7, 2017
    Huntsville, AL
    I'll keep on rocking with my 8 plus until they get the notch downsized some more. My friend has a X and I'm not feeling it. I want a Plus sized X with minimum notch. Holding off until 2019.
  6. japanime macrumors 68000


    Feb 27, 2006
    Gotta love that photo caption: "... iPhone X Plus dummy ..." :D
  7. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    I really don't see the point of a 5.8 AND 6.1 iPhone X even if they have different screens. Pick one Apple. You are just confusing consumers and then they don't make a decision to buy. Keep it simple if you really want to pay homage to Jobs philosophy. (And he was actually just borrowing it, but still good).

    Also kill the iPhone 7. No need for a 7 and an 8 in next years line up. Again, just adds confusion.
  8. realeric macrumors 65816


    Jun 19, 2009
    United States
    Too bad. It's still expensive. It should be $649 for iPhone X (LCD model), $799 for iPhone X (if OLED) or $749 for iPhone X(if LCD), $899 for iPhone X plus (OLED).
  9. usersince86 macrumors 6502


    Oct 24, 2002
    Columbus, Ohio
    Updated SE, please. Just the processor would help!
  10. shareef777 Suspended


    Jul 26, 2005
    Chicago, IL
    A lot of people just look to buy their flagship device each year. But if that gets priced higher and higher, people will have to choose with spending even more money for their flagship or stick with their devices and not upgrade. $999 is a mental barrier that many simply won't go past.
  11. WalterTizzano macrumors regular


    Mar 6, 2014
    Apple must have realised that people are not willing to pay a four digit figure for a phone. Better later than never. Their arrogant strategy was punished by customers and the iPhone X basically flopped, which is good. I just feel sorry for all the iPhone X customers that basically paid an outrageous price just to be beta testers of an immature product.
  12. Rogifan macrumors Core


    Nov 14, 2011
    Based on what? Musings from a Wall Street sell side analyst? Since Apple doesn’t disclose sales by model and fiscal Q2 results won’t be announced until early May nobody knows how well (or not) the X is selling besides Apple. And on the last earnings call Tim Cook said the X was Apple’s best seller every week since it had gone on sale. I think I’ll trust Tim Cook over a Wall Street analyst. What qualifies as news and rumors these days is complete garbage. Also just because some people think the X is too expensive or not a good product and want it to be a failure doesn’t mean it is.
  13. maverick2007 macrumors regular

    Sep 18, 2014
    with that notch I am not convinced! I have to skip this one too and wait until that notch goes away.
  14. AppleWarMachine macrumors 65816


    Sep 27, 2011
    Michigan, US
    don't tell Apple that the iPhone x has been a "limited success" :D
    according to's the best iPhone yet ;)
  15. and 4096 others like this macrumors member

    and 4096 others like this

    Jan 26, 2018
    I think Apple will drop out iPhone X (2017) model, but 6,1" LCD model will have A11 chip. It doesn't make sense to ship 5,8", 6,5" with A12 for almost $1000 and 6,1" also with A12, but $200 less.
  16. DNichter macrumors G3


    Apr 27, 2015
    Philadelphia, PA
    This is exactly the pricing that I expect for 2018. I am hoping for feature parity between the X update and the Plus, but I doubt it.
    --- Post Merged, Mar 26, 2018 ---
    It is, people don't like the cost and Face ID adjustment. Face ID is the only thing that could use improvements.
  17. Superhappytree macrumors 6502a


    Sep 10, 2015
    The X is already big screen-wise and feels quite hefty, can’t imagine how a Plus would feel. I also don’t understand why there isn’t going to be a smaller version of the LCD version, 6.1 inches is just too much.
  18. jetjaguar macrumors 68030


    Apr 6, 2009
  19. Scottsoapbox macrumors 6502a


    Oct 10, 2014
    It's crazy that as each update is closer and closer to the previous model the pricing spread gets wider and wider.
  20. Macalicious2011 macrumors 6502a

    May 15, 2011
    The iPhone X is wide but narrow which makes photos and videos look smaller than on Plus devices.
  21. ph001bi macrumors regular

    May 26, 2015
    As a happy iPhone X owner, I certainly don't feel like I've been a beta tester of an immature product.
    My experience with it has been spotless, and technologically wise, this thing was priced a bit higher than an 8 Plus, which I also considered, but not high enough to qualify as "arrogant strategy".
    A laptop with as high a screen resolution, 3D face recognition and battery life would have cost about the same, and in a year time, I'll offload the X for 50%+ of its value, something I would not be able to do if I had spent $1k on a laptop.
  22. scrapesleon macrumors 6502a


    Mar 30, 2017
  23. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    Honestly, I don't know why people who actually buy their phone -- not rent -- upgrade every year. The year-to-year changes are not that significant. I did have to do some mental gymnastics to justify spending $1200 on a phone but now that that is done I'm good for a couple years at least. If I sold my X this Oct maybe I'd get $600 for it. I can't think of any major add on feature in the 2018 model worth spending $400+ on.
  24. Drogba11, Mar 26, 2018
    Last edited: Mar 26, 2018

    Drogba11 macrumors member

    Jan 29, 2018
  25. Kabeyun macrumors 68000


    Mar 27, 2004
    Eastern USA
    Looking at this lineup, I again have no idea why they’re still making the 7.

    And yes, pretty please with sugar on top, give us an updated SE!

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