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Apple's second-generation iPhone X and so-called iPhone X Plus could be priced from $899 and $999 respectively in the United States, according to RBC Capital Markets analyst Amit Daryanani.

iphone-x-plus-mockup-800x522.jpg
iPhone X and iPhone X Plus dummy models via Ben Geskin

Daryanani said the current iPhone X has experienced "limited success" at $999 and up, leading him to believe that lowering the base price by $100 could reinvigorate sales of the 5.8-inch model. A widely rumored 6.5-inch model, dubbed iPhone X Plus, would then fill the $999 price point.

While this is merely a prediction from one analyst, the strategy could make sense if iPhone X sales have slowed significantly, as a series of supply chain reports have suggested. We won't know for sure until Apple's next earnings report, likely to be released around late April or early May.

At this point, all we know is that the iPhone X was likely a key contributor to Apple's record-breaking revenue of $88.3 billion last quarter, easily topping its previous all-time high of $78.4 billion set in the year-ago quarter. Whether that momentum carried forward to the current quarter remains to be seen.

Based on Daryanani's research note, obtained by MacRumors, here's our take on how the next iPhone lineup could look in terms of pricing:6.5-inch second-generation iPhone X Plus: $999
5.8-inch second-generation iPhone X: $899
6.1-inch mid-range iPhone X with LCD: $799
iPhone 8 and iPhone 8 Plus: $549 and $669
iPhone 7 and iPhone 7 Plus: $449 and $569
iPhone SE: $349Here's a rough idea of how the next iPhone lineup could look if Apple maintains its current pricing strategy instead:6.5-inch second-generation iPhone X Plus: $1,099
5.8-inch second-generation iPhone X: $999
6.1-inch mid-range iPhone X with LCD: $799
iPhone 8 and iPhone 8 Plus: $549 and $669
iPhone 7 and iPhone 7 Plus: $449 and $569
iPhone SE: $349Apple will likely unveil its next iPhones in September as usual, and presumably only the company's top executives are privy to pricing plans.

Article Link: This Year's iPhone X and iPhone X Plus Could Start at $899 and $999 Respectively Says RBC Analyst
 

Chupa Chupa

macrumors G5
Jul 16, 2002
14,834
7,395
I really don't see the point of a 5.8 AND 6.1 iPhone X even if they have different screens. Pick one Apple. You are just confusing consumers and then they don't make a decision to buy. Keep it simple if you really want to pay homage to Jobs philosophy. (And he was actually just borrowing it, but still good).

Also kill the iPhone 7. No need for a 7 and an 8 in next years line up. Again, just adds confusion.
 

User 6502

macrumors 6502
Mar 6, 2014
466
1,607
Apple must have realised that people are not willing to pay a four digit figure for a phone. Better later than never. Their arrogant strategy was punished by customers and the iPhone X basically flopped, which is good. I just feel sorry for all the iPhone X customers that basically paid an outrageous price just to be beta testers of an immature product.
 

Rogifan

macrumors Core
Nov 14, 2011
23,148
29,279
Apple must have realised that people are not willing to pay a four digit figure for a phone. Better later than never. Their arrogant strategy was punished by customers and the iPhone X basically flopped, which is good. I just feel sorry for all the iPhone X customers that basically paid an outrageous price just to be beta testers of an immature product.

Based on what? Musings from a Wall Street sell side analyst? Since Apple doesn’t disclose sales by model and fiscal Q2 results won’t be announced until early May nobody knows how well (or not) the X is selling besides Apple. And on the last earnings call Tim Cook said the X was Apple’s best seller every week since it had gone on sale. I think I’ll trust Tim Cook over a Wall Street analyst. What qualifies as news and rumors these days is complete garbage. Also just because some people think the X is too expensive or not a good product and want it to be a failure doesn’t mean it is.
 

and 4096 others like this

macrumors regular
Jan 26, 2018
116
156
I think Apple will drop out iPhone X (2017) model, but 6,1" LCD model will have A11 chip. It doesn't make sense to ship 5,8", 6,5" with A12 for almost $1000 and 6,1" also with A12, but $200 less.
 
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DNichter

macrumors G3
Apr 27, 2015
9,346
11,062
Philadelphia, PA
This is exactly the pricing that I expect for 2018. I am hoping for feature parity between the X update and the Plus, but I doubt it.
[doublepost=1522071593][/doublepost]
don't tell Apple that the iPhone x has been a "limited success" :D
according to them...it's the best iPhone yet ;)

It is, people don't like the cost and Face ID adjustment. Face ID is the only thing that could use improvements.
 

Superhappytree

macrumors 6502a
Sep 10, 2015
938
3,156
Cumbria
The X is already big screen-wise and feels quite hefty, can’t imagine how a Plus would feel. I also don’t understand why there isn’t going to be a smaller version of the LCD version, 6.1 inches is just too much.
 
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ph001bi

macrumors 6502a
May 26, 2015
521
1,131
London
Apple must have realised that people are not willing to pay a four digit figure for a phone. Better later than never. Their arrogant strategy was punished by customers and the iPhone X basically flopped, which is good. I just feel sorry for all the iPhone X customers that basically paid an outrageous price just to be beta testers of an immature product.

As a happy iPhone X owner, I certainly don't feel like I've been a beta tester of an immature product.
My experience with it has been spotless, and technologically wise, this thing was priced a bit higher than an 8 Plus, which I also considered, but not high enough to qualify as "arrogant strategy".
A laptop with as high a screen resolution, 3D face recognition and battery life would have cost about the same, and in a year time, I'll offload the X for 50%+ of its value, something I would not be able to do if I had spent $1k on a laptop.
 

Chupa Chupa

macrumors G5
Jul 16, 2002
14,834
7,395
A lot of people just look to buy their flagship device each year. But if that gets priced higher and higher, people will have to choose with spending even more money for their flagship or stick with their devices and not upgrade. $999 is a mental barrier that many simply won't go past.

Honestly, I don't know why people who actually buy their phone -- not rent -- upgrade every year. The year-to-year changes are not that significant. I did have to do some mental gymnastics to justify spending $1200 on a phone but now that that is done I'm good for a couple years at least. If I sold my X this Oct maybe I'd get $600 for it. I can't think of any major add on feature in the 2018 model worth spending $400+ on.
 
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