This Year's iPhone X and iPhone X Plus Could Start at $899 and $999 Respectively Says RBC Analyst

[RicD]

Apple's second-generation iPhone X and so-called iPhone X Plus could be priced from $899 and $999 respectively in the United States, according to RBC Capital Markets analyst Amit Daryanani.

iPhone X and iPhone X Plus dummy models via Ben Geskin​

Daryanani said the current iPhone X has experienced "limited success" at $999 and up, leading him to believe that lowering the base price by $100 could reinvigorate sales of the 5.8-inch model. A widely rumored 6.5-inch model, dubbed iPhone X Plus, would then fill the $999 price point.

While this is merely a prediction from one analyst, the strategy could make sense if iPhone X sales have slowed significantly, as a series of supply chain reports have suggested. We won't know for sure until Apple's next earnings report, likely to be released around late April or early May.

At this point, all we know is that the iPhone X was likely a key contributor to Apple's record-breaking revenue of $88.3 billion last quarter, easily topping its previous all-time high of $78.4 billion set in the year-ago quarter. Whether that momentum carried forward to the current quarter remains to be seen.

Based on Daryanani's research note, obtained by MacRumors, here's our take on how the next iPhone lineup could look in terms of pricing:6.5-inch second-generation iPhone X Plus: $999
5.8-inch second-generation iPhone X: $899
6.1-inch mid-range iPhone X with LCD: $799
iPhone 8 and iPhone 8 Plus: $549 and $669
iPhone 7 and iPhone 7 Plus: $449 and $569
iPhone SE: $349Here's a rough idea of how the next iPhone lineup could look if Apple maintains its current pricing strategy instead:6.5-inch second-generation iPhone X Plus: $1,099
5.8-inch second-generation iPhone X: $999
6.1-inch mid-range iPhone X with LCD: $799
iPhone 8 and iPhone 8 Plus: $549 and $669
iPhone 7 and iPhone 7 Plus: $449 and $569
iPhone SE: $349Apple will likely unveil its next iPhones in September as usual, and presumably only the company's top executives are privy to pricing plans.

Article Link: This Year's iPhone X and iPhone X Plus Could Start at $899 and $999 Respectively Says RBC Analyst

[doublepost=1522099279][/doublepost]

Apple's second-generation iPhone X and so-called iPhone X Plus could be priced from $899 and $999 respectively in the United States, according to RBC Capital Markets analyst Amit Daryanani.

iPhone X and iPhone X Plus dummy models via Ben Geskin​

Daryanani said the current iPhone X has experienced "limited success" at $999 and up, leading him to believe that lowering the base price by $100 could reinvigorate sales of the 5.8-inch model. A widely rumored 6.5-inch model, dubbed iPhone X Plus, would then fill the $999 price point.

While this is merely a prediction from one analyst, the strategy could make sense if iPhone X sales have slowed significantly, as a series of supply chain reports have suggested. We won't know for sure until Apple's next earnings report, likely to be released around late April or early May.

At this point, all we know is that the iPhone X was likely a key contributor to Apple's record-breaking revenue of $88.3 billion last quarter, easily topping its previous all-time high of $78.4 billion set in the year-ago quarter. Whether that momentum carried forward to the current quarter remains to be seen.

Based on Daryanani's research note, obtained by MacRumors, here's our take on how the next iPhone lineup could look in terms of pricing:6.5-inch second-generation iPhone X Plus: $999
5.8-inch second-generation iPhone X: $899
6.1-inch mid-range iPhone X with LCD: $799
iPhone 8 and iPhone 8 Plus: $549 and $669
iPhone 7 and iPhone 7 Plus: $449 and $569
iPhone SE: $349Here's a rough idea of how the next iPhone lineup could look if Apple maintains its current pricing strategy instead:6.5-inch second-generation iPhone X Plus: $1,099
5.8-inch second-generation iPhone X: $999
6.1-inch mid-range iPhone X with LCD: $799
iPhone 8 and iPhone 8 Plus: $549 and $669
iPhone 7 and iPhone 7 Plus: $449 and $569
iPhone SE: $349Apple will likely unveil its next iPhones in September as usual, and presumably only the company's top executives are privy to pricing plans.

Article Link: This Year's iPhone X and iPhone X Plus Could Start at $899 and $999 Respectively Says RBC Analyst

[doublepost=1522100495][/doublepost]My present iPhone is the 6S Plus, used all day everyday for business and personal. Analyzing the iPhone 7 through 10, truly I do not see how any of those will increase my productivity nor earn me more money. Upgrading for upgrade sake is a fools errand.

Each year I do not purchase a new car, stove, refrigerator, home, power-tools, the list goes on. Thus there is not any reason to upgrade my iPhone.

 

[definitive]

This is just another push by Apple to charge more for their premium phones, and charge the old $600-700 price for dumbed down versions. Will anyone be surprised if they release 8s/8s+ this year, even though they've indicated that the future is in the X?

They've already did this with their computers, and now they're moving on to their mobile devices.

 

[AppleScruff1]

Frankly, people probably care about a smartphone more than owning a home.

But what will they do when mom and dad throw them out?
[doublepost=1522105143][/doublepost]

That's the game many of us play. While Apple does NOT have something, that something is stupid, useless that "99% don't want or need", etc. But then, when Apple rolls that very same something out, it's "shut up and take my money" and "how did we ever get by without <something>", etc.

It was not so long ago the Apple proclaimed 3.5" screens as the "perfect" screen size. When others rolled out bigger screens, Apple ridiculed them and we right with them in lockstep. Then, Apple went to a 4" screen as the new "perfect" and we right with them, ridiculing everything larger than 4": "fragmentation", "poor developers", "pants with bigger pockets" and "one-handed use."

Then Apple adopts bigger screen phones and we roll right with them. I'm still to see pants with bigger pockets and there was apparently a huge leap in hand-size evolution because it's fairly rare to see anyone arguing for one-handed use anymore. Where did all that consumer opinion passion go?

NFC (pay with a phone) was a stupid, gimmick, that "nobody needed" when it was in non-Apple phones. But then Apple rolls out Apple Pay and we want to boycott stores that won't allow us to pay that way.

We thoroughly ridiculed the notch as "no way Apple would do that" when it was an early rumor. Now it's "I like the notch" and "I don't even notice it" is spun at every lingering doubt about it.

Basically, Apple can just do anything. A big chunk of us will readily accept that anything and then work double-time to try to convince everyone else that that anything is "must have." Lingering nay sayers about the anything will just be relentlessly shouted down because clearly "$2XX Billion in the bank can't be wrong."

Maybe the next phone will roll out with dual notches or notches on every side? Rumor that now and we'll probably collectively hate & ridicule the idea. Apple rolls it out? We'll love it: "the aesthetic balance of dual or quad notches is beautiful"... "I absolutely love the bezel-less phone with quad notches. Apple innovates a terrific solution for getting rid of those ugly bezels while still giving places for our thumbs or fingers to hold the front- genius!!!" Etc.

Maybe Apple will eject the camera or battery out to an add-on case so they can spin a "thinnest ever" phone for at least the same price and then increase revenue-per-unit-sold when pretty much everyone must BUY the case to power the new phone and/or take a picture with it. We'll just gush about Apple's genius as we find ourselves paying about $1000 for a phone and then adding about $300 for a case we have to have to be able to do what used to be baked INSIDE iPhones.

Maybe Apple will make the next ones out of rusted razor blades, causing users to bleed profusely every time they use them. We'll then spin that into how turning over our blood supply more frequently is good for our health.

Welcome to the fandom... where a corporation can make just any old decision and we'll passionately love it exactly as they choose to serve it up... and then work really hard- for free- to try to make everyone else love it too.

What do you mean, we? You got that mouse in your pocket again?
[doublepost=1522105284][/doublepost]

I would be willing to say the iPhone in general is one of the best smart phones annually and its evident for many reasons with support, customer service and security.

Can’t argue with that, even if you prefer something else.

 

[meboy]

Based on what? Musings from a Wall Street sell side analyst? Since Apple doesn’t disclose sales by model and fiscal Q2 results won’t be announced until early May nobody knows how well (or not) the X is selling besides Apple. And on the last earnings call Tim Cook said the X was Apple’s best seller every week since it had gone on sale. I think I’ll trust Tim Cook over a Wall Street analyst. What qualifies as news and rumors these days is complete garbage. Also just because some people think the X is too expensive or not a good product and want it to be a failure doesn’t mean it is.

They know people in supply chains. As do I..
The current production cut rumors are very accurate.
[doublepost=1522107784][/doublepost]

[doublepost=1522099279][/doublepost]
[doublepost=1522100495][/doublepost]My present iPhone is the 6S Plus, used all day everyday for business and personal. Analyzing the iPhone 7 through 10, truly I do not see how any of those will increase my productivity nor earn me more money. Upgrading for upgrade sake is a fools errand.

Each year I do not purchase a new car, stove, refrigerator, home, power-tools, the list goes on. Thus there is not any reason to upgrade my iPhone.

Totally agree.
You would buy a note 8 if you really wanted to increase productivity, like any smart person.

 

[Baymowe335]

But what will they do when mom and dad throw them out?
[doublepost=1522105143][/doublepost]

What do you mean, we? You got that mouse in your pocket again?
[doublepost=1522105284][/doublepost]

Can’t argue with that, even if you prefer something else.

Live off me and you or just finance everything until the game is over...or both.

 

[AFDoc]

I really don't see the point of a 5.8 AND 6.1 iPhone X even if they have different screens. Pick one Apple. You are just confusing consumers and then they don't make a decision to buy. Keep it simple if you really want to pay homage to Jobs philosophy. (And he was actually just borrowing it, but still good).

Also kill the iPhone 7. No need for a 7 and an 8 in next years line up. Again, just adds confusion.

LoL are you kidding me? People aren't going to buy because apple has too many choices? Yeah having many options sucks.....Jobs is dead... move on.

I for one can't wait until I can get a X+.

Finally, someone that gets it. Apple has failed to turn a profit in so long, you'd think they would realize these simple facts.

Sarcasm? since when is 20 billion failing to make a profit?
https://www.washingtonpost.com/news...selling-fewer-iphones/?utm_term=.4adbc5105bac

 

[tooloud10]

[doublepost=1522099279][/doublepost]
[doublepost=1522100495][/doublepost]My present iPhone is the 6S Plus, used all day everyday for business and personal. Analyzing the iPhone 7 through 10, truly I do not see how any of those will increase my productivity nor earn me more money. Upgrading for upgrade sake is a fools errand.

I think a fool's errand is assuming that you're qualified to speak for everyone's ability to spend a few hundred bucks on an upgrade.

Each year I do not purchase a new car, stove, refrigerator, home, power-tools, the list goes on. Thus there is not any reason to upgrade my iPhone.

But surely you get that not everyone's life is similarly hijacked by the choice to upgrade their smartphone annually, no? How would it go over if someone suggested that it was a 'fool's errand' to still be using a 6S in 2018?
[doublepost=1522112099][/doublepost]

LoL are you kidding me? People aren't going to buy because apple has too many choices? Yeah having many options sucks.....Jobs is dead... move on.

You can see what's going on here--people are getting upset at the thought that someone else might be able to justify a nicer iPhone than they can. Why do so many people insist that they limit the options for those that might want to be on the bleeding edge of iPhone technology?

I for one can't wait until I can get a X+.

Me neither. I love my X but will be glad to get into a larger screen phone again.

 

[poematik13]

A $700 8 Plus is pretty enticing coming from a 7+...

 

[Chupa Chupa]

LoL are you kidding me? People aren't going to buy because apple has too many choices? Yeah having many options sucks.....Jobs is dead... move on.

Edison and Tesla are dead too. We haven’t moved on from AC or DC power. As said Jobs SKU philosophy was borrowed. Others still use it. Maybe a better use of your time would be to read psychology, marketing and management books instead of laughing at the tried and true.

 

[617660]

This is just another push by Apple to charge more for their premium phones, and charge the old $600-700 price for dumbed down versions. Will anyone be surprised if they release 8s/8s+ this year, even though they've indicated that the future is in the X?

They've already did this with their computers, and now they're moving on to their mobile devices.

The more Apple charges for new iPhone the more I value my current device.

Nicely done, Apple.

 

[PickUrPoison]

They know people in supply chains. As do I..
The current production cut rumors are very accurate.
<snip>

There’s always a production cut in the second quarter, since sales are much, much higher in the Oct-Dec quarter vs the Jan-Mar quarter. That’s true every year.

In FY2017 for example, Apple’s FY1Q iPhone revenue was 63% higher than its FY2Q iPhone revenue ($54 billion vs. $33 billion, respectively).

So could you do us a favor and double check with your supply chain sources as to the magnitude of the production cuts? Could be that they’re lower than last year, i.e. X sales might be holding up better than did iPhone 7 sales.

(btw expect further cuts for FY3Q Apr-Jun; last year iPhone revenue fell to $25 billion, compared to the $54 billion reported for the first quarter.)

 

[H2SO4]

No public or developer betas of iOS 12 yet. The XII won't use iOS 11.

Good point, then all is not yet lost. From a money perspective it means Apple can only sell me one phone. Obviously they are considering this.....

 

[dumastudetto]

Remember when we used to make fun of other OEMs for having way too many options? I cant imagine what its like working at an Apple store and trying to explain which iPhone does what LOL 90s Apple called, it wants it product line back

Want the very best smartphone money can buy today? iPhone X is for you.
Want to save a bit of money and get most of the great tech in iPhone X? iPhone 8.
Want a great iPhone but can't afford the latest flagship prices? iPhone 7.
Want an iPhone that is comparable to the latest flagship Android devices (Galaxy Note 8, Galaxy S9, etc.) at a great price? iPhone 6s.
Want a compact iPhone at a really incredible price? iPhone SE.

I think the current iPhone range makes total sense.

 

[PickUrPoison]

Want the very best smartphone money can buy today? iPhone X is for you.
Want to save a bit of money and get most of the great tech in iPhone X? iPhone 8.
Want a great iPhone but can't afford the latest flagship prices? iPhone 7.
Want an iPhone that is comparable to the latest flagship Android devices (Galaxy Note 8, Galaxy S9, etc.) at a great price? iPhone 6s.
Want a compact iPhone at a really incredible price? iPhone SE.

I think the current iPhone range makes total sense.

Couldn’t agree more. It’ll be interesting to see if the 6S/6S Plus are discontinued in September, or if they keep them in the lineup and drop the prices to around $399/479. If the SE2 waits for another year, I suppose the SE could drop to $319 or so in September as well (and maybe go to $299,at least in some countries, when the SE2 drops in 2019 @ $349)

It always amuses me when people try to equate the current iPhone lineup with the mid-late 90s Apple—with its dozens and dozens of overlapping/non-differentiated business/home/education market-segmented Mac/Performa SKU-tastrophe; a seemingly endless, nearly-identical, non-sensical matrix of configs that not even Apple could keep straight.

It’s even funnier when they try to pin the “fragmentation” slam on it. Newsflash: retaining older iPhone models in the current lineup—and selling another 50-100 million units of a model that’s sold a couple hundred million units already—is basically the exact opposite of fragmentation (as misused in that context).

 

[partydorm]

X has been a failure, obvisouly Tim is not listening.

 

[supercoolmanchu]

Totally agree.
You would buy a note 8 if you really wanted to increase productivity, like any smart person.

Increase productivity? If it's outdated 90's business buzzwords, can you at least get that Note 8 in a cornflower blue?

Also... your Note 8 device must be malfunctioning, because your productivity has screeched to a halt, and it's dumped you here.

And... I'm not sure endorsing an Android product to an Apple specific fansite, qualifies one as an efficiency and workflow expert.

 

[MoreRumors?]

With quarterly, NOT YEARLY, revenue in the billions of $$s, they could lower the price. They can still make money by lowering the price which could lead to increased sales which would make up the difference. It's hard to justify paying for a phone that hovers around the price range of computers.

 

[tooloud10]

With quarterly, NOT YEARLY, revenue in the billions of $$s, they could lower the price. They can still make money by lowering the price which could lead to increased sales which would make up the difference.

Of course they could lower the price, but no company's goal is to 'lower the price and still make money', it's to maximize profits for the owners/shareholders. Apple pays millions of dollars in wages to people whose job it is to ensure that they're hitting the sweet spot of cost/margin/volume.

 

[dampfnudel]

If that guy thinks the iphone x flopped then every single flagship flopped last year....iphone x is one of the best phone on the market easily.

True, when you look at the success of the X as opposed to the “success” of every other flagship including the S8, then they all “flopped” last year. Welcome to a mature market.

 

[Michael Goff]

Apple must have realised that people are not willing to pay a four digit figure for a phone. Better later than never. Their arrogant strategy was punished by customers and the iPhone X basically flopped, which is good. I just feel sorry for all the iPhone X customers that basically paid an outrageous price just to be beta testers of an immature product.

Basically flopped as in “every week since it came out, it’s been the highest selling model” -Tim Cook
[doublepost=1522174043][/doublepost]

But what will they do when mom and dad throw them out?
[doublepost=1522105143][/doublepost]

What do you mean, we? You got that mouse in your pocket again?
[doublepost=1522105284][/doublepost]

Can’t argue with that, even if you prefer something else.

Rent, like most people do?

 

[Ds6778]

Want the very best smartphone money can buy today? iPhone X is for you.
Want to save a bit of money and get most of the great tech in iPhone X? iPhone 8.
Want a great iPhone but can't afford the latest flagship prices? iPhone 7.
Want an iPhone that is comparable to the latest flagship Android devices (Galaxy Note 8, Galaxy S9, etc.) at a great price? iPhone 6s.
Want a compact iPhone at a really incredible price? iPhone SE.

I think the current iPhone range makes total sense.

I got too tired and confused reading that awful sales pitch. Thanks anyway.

 

[Applemaniac7]

Want the very best smartphone money can buy today? iPhone X is for you.
Want to save a bit of money and get most of the great tech in iPhone X? iPhone 8.
Want a great iPhone but can't afford the latest flagship prices? iPhone 7.
Want an iPhone that is comparable to the latest flagship Android devices (Galaxy Note 8, Galaxy S9, etc.) at a great price? iPhone 6s.
Want a compact iPhone at a really incredible price? iPhone SE.

I think the current iPhone range makes total sense.

A 6s is on a par with a galaxy s9? Lol, you sir are amazing!!! I would love even the smallest sip of what you have been drinking..

 

[saile]

Well, they are not much more expensive than the old ones ...


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