Tim Cook Addresses Apple Employees After Lawsuit Victory

[macUser2007]

double-tap to zoom?!

This should never have been a patent!

Imagine if the mouse "right click" was a patent and every computer had to have a different scheme to bring up contextual menus.... Or worse, if XEROX had gone after the nascent Apple for implementing the mouse concept in their products.

The system is ********d up. Don't love Samsung much, but they are right that this sucks for consumers.

 

[chaosconan]

of your photos only the first one is is even remotely valid.

The last 2 lets see not the same home screen. You have to to the app draw on the Android phone to get a grid of apps and that is no original to Apple.

Last one has been debunk multiple times. That is one is just fanboys picking and choosing.

Really then what about all these? The list goes on and on...

 

[G51989]

So with the extra 1 Billion will they now be able to treat their retail employees a little better and not cut their hours, lay them off right after training? Maybe not have to make the Foxiconn employees work 16 hour days? Just asking.

Samsung most likely won't pay close to 1 billion, the appeals process is gonna suck. They'll pay something, but not a billion.

And no, it won't affect the retail employees, and Apple doesn't run Foxxconn directly.

 

[samcraig]

The reality is that people watch TV or read the newspaper, they see the news that Samsung was convicted for copying Apple, and ordered to pay a billion dollar, and unless they have a deep emotional involvement with their Samsung phone, it is obvious that Samsung is the bad guy. Only in the bizarro Samsung fan world does Apple winning a lawsuit for Samsung copying hurt Apple's image.

I think some people here believe this will hurt Samsung or Apple's sales. I think it will have no effect whatsoever. People don't really care. They'll buy the phone they want. The only way it affects people is if they want a phone that is no longer available because of an injunction. And then you know what - if they still want a similar phone, they'll find it.

 

[genovelle]

For some they could be tired of Apples attitude even when they are right to a degree. My issue with their attitude is in part with issues like these, now with You Tube, Google, Adobe Flash, Blu-ray, living too far in the future etc... they also have many strong points of where they have taken tech today. Just feels that we are often reading about an issue Apple has with another company all too often.

All of your points concern tech that Apple felt decreased the most important part of what they were delivering and what made their products so successful. The consumer experience. Most of these were not ready for primetime and they chose not to include them in their product cycle. Google has to do with them having access to information as a partner only to turn and secretly develop a competing product when they said they weren't.

 

[Bezetos]

Really then what about all these? The list goes on and on...

This list has been 'debunked' a multiple times.

 

[Rogifan]

The reality is that people watch TV or read the newspaper, they see the news that Samsung was convicted for copying Apple, and ordered to pay a billion dollar, and unless they have a deep emotional involvement with their Samsung phone, it is obvious that Samsung is the bad guy. Only in the bizarro Samsung fan world does Apple winning a lawsuit for Samsung copying hurt Apple's image.

That's all the rabid anti-Apple crowd can cling to at this point, that Apple will be looked upon as the big bad bully. And people will stop buying their stuff. My guess is the people who are that emotionally invested are a tiny percentage and the average consumer won't give it a second thought.

 

[virtualSIM]

double-tap to zoom?!

This should never have been a patent!

Imagine if the mouse "right click" was a patent and every computer had to have a different scheme to bring up contextual menus.... Or worse, if XEROX had gone after the nascent Apple for implementing the mouse concept in their products.

The system is ********d up. Don't love Samsung much, but they are right that this sucks for consumers.

Well, it's the system in place, and Apple is taking full advantage of it, just the way they take advantage of the cheap manufacturing in China, Tax incentives in specific states when building data centers, and tax holidays for keeping money in other countries than the US.

Apple may not like the systems in place, but they're not law makers, and in my view, the best you can do in order to change a flawed system is to exploit it more than anyone else. It is then up to the relevant authorities to act accordingly, and update their system.

 

[Daisybookworm]

Yeah... Apple never copies...

How Steve Jobs "invented" the computer mouse - http://​www.cultofmac.com/​95614/​h...e-computer-mous​e-by-stealing-it-fro​m-xerox/ and http://​inventors.about.com/​library/weekly/​aa081898.htm

 

[chaosconan]

This list has been 'debunked' a multiple times.

But its a powerful one... pictures speak louder than words!

 

[shulerg]

double-tap to zoom?!

This should never have been a patent!

Imagine if the mouse "right click" was a patent and every computer had to have a different scheme to bring up contextual menus....

The system is ********d up. Don't love Samsung much, but they are right that this sucks for consumers.

Well, there are generous souls who give their work to the world (Tim Berners-Lee), and then there are those who choose to patent, like the family that founded Tetra Pak.

Samsung had every opportunity to license Apple patents back in 2010, and if they were really concerned about the consumer, they probably would have. Instead, they got greedy and decided to flood the market with clones, per their business model. Remember, they admitted they had been trying to copy Nokia when they realized it would be far more lucrative to copy Apple in 2007.

 

[Bezetos]

But its a powerful one... pictures speak louder than words!

If you want to manipulate people to support your opinion, then yes.

 

[Daisybookworm]

I'm not sure I get the arrogance comments?

I don't blame them for pushing that legal button. Innovation costs money, lost of money. this is why it's a major risk for any business. no business wants to innovate unless they are forced too. apple took the risk and are now forcing samsung to have to do the same.

Is a google lawsuit coming? who knows how far apple wants to take this, but my guess is a shot at the major hardware maker that uses android is a shot at android. So in a round about way this was probably to deal with google as well.

I think arrogant because they pretend they don't copy:

How Steve Jobs "invented" the computer mouse - http://​www.cultofmac.com/​95614/​h...e-computer-mous​e-by-stealing-it-fro​m-xerox/ and http://​inventors.about.com/​library/weekly/​aa081898.htm

http://www.businessinsider.com/how-...ider.com/how-ios-5-copied-android-2011-6?op=1

 

[Bezetos]

(...) Instead, they got greedy and decided to flood the market with clones, per their business model. (...)

Apple's business model and ecosystem is also greedy.

 

[Molson1020]

 

[chaosconan]

If you want to manipulate people to support your opinion, then yes.

Words manipulate people, not pictures. History has proven that to be always true!

 

[NewbieCanada]

you're like the guy that stalks his ex girlfriend

No, more like the guy who stalks the girl who shot him down when he asked her out the first time.

 

[TC03]

double-tap to zoom?!

This should never have been a patent!

Imagine if the mouse "right click" was a patent and every computer had to have a different scheme to bring up contextual menus.... Or worse, if XEROX had gone after the nascent Apple for implementing the mouse concept in their products.

The system is ********d up. Don't love Samsung much, but they are right that this sucks for consumers.

It's not double tap to zoom. The patent descries how software can recognize to what part should be zoomed into based on the users gesture.

It's not like you always zoom in with a fixed value. If you double tap on something small, iOS will make that particular part fit the entire screen. Recognizing which part of the area should be enhanced based on a single gesture is much more difficult than just plain ordinary 'double tap to zoom'.

 

[chaosconan]

Apple's business model and ecosystem is also greedy.

I'm not understanding why building an ecosystem to provide the best service to your customer is greedy. I don't have a problem with it as long as everyone has equal access to content providers and no favoritism is provided. It's not right for one content provider to provide a better deal to amazon over apple and so forth.

 

[Bezetos]

Words manipulate people, not pictures. History has proven that to be always true!

Wow, you sure have missed quite a few history lessons.

Ever heard about socrealism?

 

[KdParker]

This is very good overall and shows the major flaw of all Asian culture -- no creativity! They just try to copy, treat their citizens as serfs and overwhelm competition in volumes. Japan lost when we invented a weapon they could never imagine and we nuked them.

This time it did not come to military action and only civil. I hope Apple buys Samsung outright, fire their exec board and have a few Korean American ex-patriots runs the show over there.

Wow ... Really make an assumption about an entire culture because of one court case? Racist much ?

 

[BvizioN]

So, other than looking like a rectangle.

They run different OS's, use different hardware, have a different amount of buttons, are different sizes, use different apps, and aren't even made of the same material?

Yes, copying!

You been living in a cave/hibernating or something for the last few years?

 

[Bezetos]

I'm not understanding why building an ecosystem to provide the best service to your customer is greedy.

That's only what Apple marketing's team wants you to believe.

How can you provide the best service if it's limited from many angles? You can argue it's quality control, but many of the limitations also limit the actual quality.

 

[NewbieCanada]

tried to work it out. That is rich. They offered Samsung terms they knew Samsung would never agree to.

Were those terms worse than the ones the court will impose on them? If not, then they were more than fair.

 

[NumberNine]

Tim, you were exceptional in upholding the value of innovation and bring this to the obvious conclusion that we all waited for. I only wish Steve had been around to see it. Or perhaps he watched the proceedings of it unfolding, somewhere over the rainbow...

oh god