Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Let's be clear: Tim Cook rushed this product even though the segment is at least three years away from being a mass-market product.

It's too heavy and bulky, does not have "pass through" AR, the refresh rate is too low and the M2 is nowhere near powerful enough to do everything it is envisioned to do. Couple that with the high price, the very limited Field of View along with the lack of applications and you get the Apple Vision Pro: A half baked product that Cook rushed to market even though rumors suggested a lot of engineers were worried it was not ready for prime time.
Or, they took a different approach that allowed the product to launch now to early adopters and enterprise uses, letting the product and the software mature over time until a mass-market, consumer oriented device is ready.

It's one thing to try to shape the narrative if it's a product you like and want; that makes sense. But it makes no sense to me to try to shape a narrative for something that has seemingly no bearing on you.
 
The original iPhone was also a pretty overpriced product for early-adopters, but it sold 1 million units in 74 days.

I think there's a few more truths that Tim really should admit to. :p
Nah. Folks just need to stop trying to measure an F-16 as if it was a Cessna and then complaining because the F-16 costs more and fails as a crop duster.

Some of us have been aware since day one that it is like Cook said, "I think we'll look back and it will be one of these air pockets that happened to get you on a different technology curve..." and have always analogized it to the Newton, which did not sell but had huge impact on Apple's future products [that let Apple become the world's biggest most successful tech company].
 
Wow, that's quite the change marketing. When the AVP was announced, Apple said, "The era of spatial computing is here." Now they are saying, "Hey, this is an early adopter product. The era is tomorrow, not today."
The era is here, right now, for me. I'm using spatial computing today. Just because you're not using it doesn't mean nobody is using it.
 
While other companies are reshaping cutting edge AI technology, Tim Cook is busy fawning over the Vision Pro like it’s a masterpiece. In reality, it’s a $3,500 monument to failure, an embarrassing reminder that Apple is now the slow kid in the tech race.
I personally like technology, so I like to see cutting edge AI, but do you know what the overwhelming amount of people want? Useful stuff. Which is why Apple keeps winning in the market against the impatient kids in the race.
 
  • Like
Reactions: citysnaps
All I really want is a big high-resolution AR virtual "monitor". That's it!
No serious onboard processing, extra expensive sensors, etc.
Just an Apple-ecosystem pair of lightweight glasses - tethered or not - to use my laptop on an airplane or cafe, etc.

Pop them on, see a huge work area, plus some of my surroundings, and get to work. Lightweight movie watching or work. Feels like that's affordably in-reach right now, and I'd buy it immediately. I did the VisionPro demo...I see the potential... but what I NEED...now....is the above.

Like THIS, but can be wider & thinner material. Price the basic model at $299.

Go on and develop expensive fancy gesture-controlled mega goggles for a decade. I'm just waiting for the above.
 
Last edited:
"Admits" is such a loaded click-bait word to use. Maybe unintentional, but I like Mac Rumors because it's not as cheap and dramatic as the other sites. Was Tim hiding this info, or did we all know it was the case?
Apple’s marketing and the demo/buying experience in the Apple Stores certainly tried to convey the impression of a mass-market product.
 
The fact that you have to socially isolate yourself with it is probably the biggest problem. Even if it drops to $1,500 and prep time to wear is near zero, people will be asking whether they want to strap on a computer with an iPad interface and block out the world.

Social-isolation is one of the key use cases for me. Your needs and your experience aren't the needs and experience of everybody.
 
  • Like
Reactions: Ghost31
I can afford the AVP, but it's not interesting for me. The price point is not the problem, it's the implementation itself.
Look the rates of the AVP MR forum, is one of the less active ones. Of course there are few owners, but I would expect more interest in the "technology of tomorrow".
 
No, AR/VR device itself is a niche market. Even Meta who sold 40 millions in 2023 admitted as a failure since customers were rarely using it.
And because META treats the devices as loss-leaders for their real goal, data collection. They sell the headsets at a loss, because, again, YOU are the product. Apple doesn't operate that way.
 
  • Like
Reactions: Ghost31
I still think he is in denial as he wanted this product to be what he was "known" for before retirement.. I guess he has extended it 😂
 
The era is here, right now, for me. I'm using spatial computing today. Just because you're not using it doesn't mean nobody is using it.
That is not what Tim Cook just said. He said the era is now “in the future.” That’s the shift - from “it is here” to “it is in the future.”
 
It's $1.75 billion sales. I call it a freaking home-run.
It shows that a lot of people have money to burn, and the net profit is probably far from covering the R&D costs. The trajectory on the next releases will be interesting.
 
Just because some Apple fans buying those VR goggles, doesn‘t make it a product Tim. This time you had to admit that it ins‘t selling as expected. Next time he has to admit that it failed.
 
  • Disagree
Reactions: BlueParadox
I can afford the AVP, but it's not interesting for me. The price point is not the problem, it's the implementation itself.
Look the rates of the AVP MR forum, is one of the less active ones. Of course there are few owners, but I would expect more interest in the "technology of tomorrow".
Part of why I don't participate in the AVP forum is that the haters join every thread and turn it into a bash session. It got tiring. It remains tiring.
 
That is not what Tim Cook just said. He said the era is now “in the future.” That’s the shift - from “it is here” to “it is in the future.”
Huh? This is so much hair-splitting trying to be "right" about your opinion. My AVP is here, right now, today, and I'm doing productive work on it, here, right now, today.
 
The original Apple I, no display or keyboard, cost over $3600 in today's dollars.
Mac, not an Apple I. The v1 128k Mac sold for what would be ~$7-8k in today's dollars I think. My employer had a Lisa ordered but changed the order to two (cheaper) Macs when the 128k Mac was announced. The bonus extra Mac meant that as a young engineer I had one of the first Macs off the line on my desk; quite an experience constantly switching diskettes.

Edit: As I think back, that 128k Mac was like the AVP in a lot of ways. It was pricey (2x what an AVP costs) and it had very limited utility, because PC-level mass storage was limited to low-capacity diskettes. The 128k boxes really were a sort of proof-of-graphic-UI-concept, because w/o adequate mass storage they were very limited.

Years later with my own Mac SE my first [expensive] 10 MB SCSI hard drive changed everything. No more disk swapping was revolutionary.
 
Last edited:
Like THIS, but can be wider & thinner material. Price the basic model at $299.

Go on and develop expensive fancy gesture-controlled mega goggles for a decade. I'm just waiting for the above.
Why wait? You already linked to the product you claim to want. So buy that one.
 
  • Like
Reactions: brucemr
½ million sales this year, for a 1st-gen version of a product with such a high price tag, launched in the US for 11 months in 2024 and in 9 other countries for 6 months in 2024?
Lackluster sales?
It's $1.75 billion sales. I call it a freaking home-run.

I would never buy such a highly priced 1st-gen product myself. I would have expected way less sales than that.
Came here to say something similar. It's wild to refer to such an expensive, first-gen product being within spitting distance of 500k as anything less than a success.

Fwiw, I'm saying this as someone who has no interest in this product and will only consider buying it when it's decidedly cheaper/smaller than it is now.
 
  • Like
Reactions: Ghost31
But 500,000 sales of what we call a messy product, can you believe that? It's at least 5X more than I could have imagined.
One has to see this in the context of the size of Apple’s user base. The iPhone user base is around 1.5 billion. That means roughly 1 in 3000 iPhone users was interested enough (and well-off enough) to buy one.
 
The original iPhone was also a pretty overpriced product for early-adopters, but it sold 1 million units in 74 days.

You can't compare the two as the original iPhones were much more affordable. The iPhone launched with a starting price of $499 (with AT&T contract) which is around $760 in today's dollars. The Vision Pro is over 4.5 times more expensive. Whether VP is "overpriced" or not, the $3,499 price tag makes it much less attainable than iPhones were/are. Also, cell phones/smartphones weren't nearly as new of a concept for most people in 2007 (most had already owned one) compared to AR/VR headsets today.
 
We all knew it wasn't a mass market product. But glad he is acknowledging it.

Ultimately, the success of Vision Pro is heavily dependent on the App Store and content. Price as well, but I'd argue it's less so. Content was the inflection point with the iPhone and the iPad. I hoped to see some of that progress, but I am disappointed to not have seen it. And Apple's hostile relationship with developers in recent years is of no help.
I totally agree. But given its price, why are you surprised? With a high price comes low mass adoption. With low mass adoption comes lack of developer commitment - after all, developers aren't going to invest their time/money/resources if they don't expect to see a return on that investment. Classic check-and-egg problem. Which wouldn't exist if the VP had some "must have" feature built in. But it doesn't - Apple seems to be hoping that a killer app will be provided by the developer community....but those guys need Apple to sell a few million VPs before they care enough.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.