It's so bizarre (and telling, really) to see people rag on both Jimmy and Tim for this lighthearted and fun video. It's not that serious and it wasn't intended to be. People go on late-night TV every single night to promote things, all guests, so I see no difference here other than the promotion being for Apple and not a movie studio or a book.
It was a fun video that was supposed to be a bit awkward, campy and silly as that's literally Jimmy's 'shtick'. Whether you like it, or him, or not, this is his brand and what his viewers expect to see. I also think Tim did well and went along with the deliberate silliness of it all and was a good sport throughout. It was a late-night 'bit', nothing more, nothing less. And yes, they're scripted, they all are.
Unfortunately, we live in an age when people tend to read too much into things and insert whatever grievances they have (or think they have) into just about any person or thing (these are the same people who probably think New York is a hellscape because, well, algorithms and other modern-day unfortunate factors). It's all so negative.
Speaking of which, the Upper East Side Apple Store in Manhattan is gorgeous. If you've never been, you should stop by on your next trip to New York. The 5th Avenue 'Cube' Apple Store is cool and all, and it is indeed in the center of everything, but at the end of the day, once you've descended down that spiral staircase, you're in a basement.