Yes, he's going to regret saying that, if he doesn't already. Everyone makes mistakes sometimes when they speak off the cuff, but that's kind of a doozy.
Besides being a pretty bad analogy, it's an unflattering one. Comparing a union of 28 countries, which combined represent one of your biggest (if not the biggest) customer bases in the world, to your competitor in a disparaging way ("crappy") is NOT the way to win over customers or increase market share.
Depending on how the media play this, I can see this making big headlines and people getting offended (in my opinion, somewhat justifiably) by this.
Android does NOT need any help at this point and hopefully he can "walk back" the statement a little somehow to lessen the damage. Or hopefully it will go away quietly. We'll see.