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During Apple's annual shareholder's meeting today, CEO Tim Cook angrily rebuffed a representative from the National Center for Public Policy Research or NCPPR -- a conservative think tank -- that asked the company to disclose the costs of its sustainability programs, such as solar energy facilities, and to embrace a corporate policy that focused on profits above all else.

The representative asked Cook about the impact of the company's renewable energy programs on its bottom line, and also asked Cook to commit to only undertaking projects that were explicitly profitable.

The CEO did not take this well, according to a report from MacObserver, which said that Cook's body language changed significantly and his gentle and controlled speaking style gave way to a rapid-fire response.
Finally, Cook looked at the questioner and said "if you want me to do things only for ROI reasons, you should get out of this stock."

Following the meeting, the NCPPR released an incendiary press release that is heavily critical of Cook, flaming that shareholder value is destroyed in favor of efforts to combat climate change.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Tim Cook Angrily Rejects Political Proposal Asking for Profits-First Policies



The guy just went up 100% in my estimation....Damn right Tim!
 
Actually most of the competition has pretty progressive climate change policies as well. Outside the US climate change isn't a political issue.

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More fun is their FB page. The comments on their post of their press release are more than tempting to troll....

You're right. It's a total non-issue in places like China and India where about a third of the world's population lives.
 
Human behavior induced (i.e.: factories, cars, too many cows due to human consumption so more cows farting, etc) climate change is complete and utter BS, so I applaud the NCPPR.

We need more liberal tree huggers slapped around when it comes to this junk science.

Tim Cook says: Sell all your Apple shares.
I say: You are so absolutely clueless, it hurts.

You get "Junk Science" when companies are fighting for their profits, with complete disregard of the humans they are hurting.
 
This is what makes a company: its ethics.

Apple and its employees care about more than profitability; they care about how what they do impacts the world, not how much money they make every quarter.

An honorable and respectable way to do business, and not just lip service to give the appearance of caring, like you see with many other companies, where the sole motive is pacifying their critics, and thus hoping to hold on to, and increase, their profits.
 
Apple, and its current CEO in particular, has values beyond the pursuit of profit.

I like it.

But let's not be surprised when companies whose ONLY motivation is profit, can easily leapfrog Apple in future sales, market share, revenue, growth, etc. (i.e. Samsung as well as the other Asian companies like HTC, Huawei and Lenovo, it's not in their culture or mindset to give a crap about things like the environment).

Massive numbers of people dying from leukaemia at Samsung's factories and nobody cares about it. Massive outcry against Apple when an actor makes up stories about witnessing hundreds of child workers at Foxconn. That's life.

HOWEVER long term, Apple's strategy will be winning.
 
While it is probably an extreme libertarian view to do things only for profit as a corporation

I don't know if I'd characterize "do things only for profit as a corporation" as any sort of a libertarian view. A libertarian would more likely say "do whatever you chose and I get to decide if I buy your stock or product..." Somehow libertarian has come to mean right wing crazy, probably because politicians of a libertarian bent have taken up right wing causes to win elections, even though many libertarian precepts would run counter to right wing positions. A libertarian could support social issues and stances, just would not want the government to force someone to take such positions.That's not to say there aren't wacko libertarians but they would come at both ends of the spectrum, not just the right wing.
 
That would be assuming that there is no factual evidence behind the consensus.

This is exactly why I'm so skeptical of the climate change bandwagon. I can guarantee that 97% of the world's scientists have NOT dug deeply and exhaustively into all of the data that's been collected. So how is it they seem to "agree" or are they just along for what looks like a popular ride? Anytime I see percentages like that around something so controversial and nebulous, I can only think we're just watching a parade if not a charade. And what about that other 3%? What are they not seeing? Let's remember the theory of relativity didn't result from some poll.
 
Wow. That got me liking Cook and Apple more than the usual.

I agree with Tim. It isn't like Apple to focus mainly on profits, they've never been about the profits. Just look at how hard they fight since before they were founded and the history since. Anybody not understanding this should GTFO of its stock and so on.

If Apple focused on profits only, they'd be dead by now IMO.

They would have probably been just another insignificant also-ran, drowning in a sea of other insignificant also-rans, rather than one of the most influential technological companies they have become. Their gorgeous, well-designed products, with immaculate attention to detail, speak for themselves, and are indeed what set them apart.

As a company, Apple has never been known to sacrifice design or quality for profits. At every keynote, it is undeniably evident that for many in the company, their jobs are a labor of love, and profit is a distant factor.
 
Good job Tim!

I'm generally a pretty conservative guy, but freaky people like this give us a bad name. Yes, they are a corporation. Yes, their charter is to improve shareholder value. But not at the expense of humanity. C'mon, get real for just one minute!

No, Apple's charter is _not_ to improve shareholder value. There are people trying to make you think that a company's purpose is to "improve shareholder value", but it actually isn't. A company picks whatever they want as their goals. Making a bit of money helps a lot to achieve your goals, but need not be the goal.

As in Apple, the _goal_ is to improve the live's of people by making the best products they can and selling them. Profit is not the goal, but a welcome side effect if you are good at meeting the original goals. Apart from that, Apple's strategy was quite obviously very good at improving shareholder value, so whatever idiotic suggestions these eco-terrorists (calling them "right wing" or "conservative" is an insult to any right wing or conservative person) come up with, Tim Cook has clear evidence that Apple knows better how to improve shareholder value.
 
I don't know what politics you follow, but the parties defiantly are not equally full of whackos, lick up the tea party, Ted Cruz rand Paul.. Are there no left wing ones? Of course there are I personally don't like nancy p. but you can not say that the two parties as of now are both equally crazy..

The problem the Republicans have is they, once again, overestimated the ability of the main stream establishment to control the fringe elements of their party. They figured, like they did with the religious right, they could court the fringe and get their vote and still run centrists. Unfortunately, they failed at that and all of a sudden found themselves running candidates that no doubt had the leaders face palming every time they heard what their candidates said. Their fundamental problem is they fail to understand that zealots care only about their issue, view compromise at defeat and are willing to go down in defeat as long as they maintain ideological purity. While they may enjoy short term success they risk become irrelevant in the long term as their party becomes viewed as unfriendly to more mainstream voters.

Quite frankly, when Barry Goldwater is viewed as not a "true" conservative you have a serious problem with how you define conservative.
 
Their name doesn't say anything about being conservative - the MacRumors article labeled them as such. NCPRR stands for National Center something something something - the C doesn't stand for Conservative.


The National Center for Public Policy Research is a communications and research foundation supportive of a strong national defense and dedicated to providing free market solutions to today's public policy problems. We believe that the principles of a free market, individual liberty and personal responsibility provide the greatest hope for meeting the challenges facing America in the 21st century.

In 1982, we started The National Center to provide the conservative movement with a versatile and energetic organization capable of responding quickly and decisively to fast-breaking issues. Today, we continue to fill this critical niche through a top-flight research and communications operation driven by results and the bottom line.

http://www.nationalcenter.org/NCPPRHist.html
 
Expects AAPL to tank on Monday due to this report.....

But, good for Tim/Apple. Companies who put profit first lose sight of why they are in the business.

The shareholders may not like this, but from a customer's point of view, Tim, with his firm stand against profits above all else, has done more today --at one single shareholder meeting-- to put the minds at ease of those who were worried about a change of direction at Apple, than he has done since August 2011 when he took over as CEO.

Those of us who appreciate meticulous, no-compromise engineering, can breathe a sigh of relief.

We are still in good hands!
 
Those same scientists that, in the 70's said we were heading for an ice age?

How do we/they explain the previous times in Earth's history when we were warmer than now without human involvement?

How do they explain the effects of the Sun and the Earth's not exact rotation around the Sun that also affect climate?

How about addressing the single biggest thereat to the planet - exploding population. The Earth can barely support the current level of Humans. How to address de-population?

How can 130 some years predict climate when the Earth is billions of years old?

How do they explain the "cooking of the books" that went on a couple years ago.

When you get anyone chasing free money they will skew the data to get more of that money.

Do you really think if they examined "climate change" and came out that man had no effect they would still be employed?

Huge collection of all the usual climate-change denier claptrap.
Please give us a reference to scientists predicting an ice age in the 70's.
There have been long term changes in the past over millions of years. A rate of change that would be unnoticeable. Now we have massive change over a few decades. That is worrying. No, it means you should be ******** yourself.
Earth rotation: What is there to explain? You don't make sense. Some minor effect that can be ignored.
So you want to reduce the numbers of humans? Why? Because you actually _admit_ there is climate change? You must be admitting it, otherwise why talk about population? Is that the usual confusion of climate-change deniers?
130 years of industrialisation - something that hasn't happened in the billion years before.

But now the big one: Cooking the books. The consensus is that the "cooking the books" accusation is the result of 1. emails stolen through computer hacking (and it is hard to understand that nobody went to court for this so far), 2. deliberate misinterpretation of the contents of those emails, and 3. deliberate misinformation on the hand of climate change deniers. No "cooking the books" ever happened except for those who can't accept the truth.

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That's what it is ultimately about. Investors wonder where their money is going. Apple should disclose the info to investors, no matter what the further outcome or conclusions are.

To disclose such information made Cook go ballistic? Sounds like something fishy is going on behind the curtain.

Sell your Apple shares, sell your Apple hardware, and join the NCPPR.
 
No, Apple's charter is _not_ to improve shareholder value. There are people trying to make you think that a company's purpose is to "improve shareholder value", but it actually isn't. A company picks whatever they want as their goals. Making a bit of money helps a lot to achieve your goals, but need not be the goal.

As in Apple, the _goal_ is to improve the live's of people by making the best products they can and selling them. Profit is not the goal, but a welcome side effect if you are good at meeting the original goals. Apart from that, Apple's strategy was quite obviously very good at improving shareholder value, so whatever idiotic suggestions these eco-terrorists (calling them "right wing" or "conservative" is an insult to any right wing or conservative person) come up with, Tim Cook has clear evidence that Apple knows better how to improve shareholder value.

I disagree. A publicly traded company has one purpose - maximize the long term return to shareholders; making a profit is the key part of that purpose. They can undertake actions and adopt stances that they believe further that goal, the "Triple Bottom Line" is one way of doing that. Apple may deeply believe in its values and mission, but unless they actually make money they won't succeed. Apple's investors, as much as they may like what Apple stands for, aren't going to stick around if the stock starts a long term downward spiral. Tim Cook didn't improve Apple's supply chain to make life better; he did it to cut costs and enable Apple to quickly respond to market conditions. That, in turn, results in more profits and enables Apple to live its values and carry out its mission. Apple has never been unwilling to forgo layoffs when its profitability, and thus survival, was at stake despite the social impact of those layoffs. While it is great Apple is retuning some manufacturing to the US, they do so because it is more profitable than other options.

Do I think Apple does things because the are the right thing to do? Sure, however, profitability is right up there with doing the right things and not some welcome side effect.
 
Scientists call these "the seasons".

Just saying: Seasons are caused by the effect that the earth's rotation axis is tilted about 23 degrees. That's the biggest effect that causes summer and winter, and is also responsible that summer and winter in Australia are six months later than in the Northern hemisphere.

The curve of earth around the sun is an ellipse, not a circle. Over the year the distance between earth and sun increases and decreases again. This is a very minor effect. However, we are closest to the sun in January. As a result, winters and summers in the Northern hemisphere are less extreme than in the Southern hemisphere; being near to the sun in winter counteracts the effect of the earth's axis tilt in the Northern hemisphere, in the Southern hemisphere it is the opposite. As I said, a minor effect.

All other effects are practically immeasurable.

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I disagree. A publicly traded company has one purpose - maximize the long term return to shareholders; making a profit is the key part of that purpose.

That is often claimed, but it is absolutely not true. A corporation has the purpose of doing what it has written down in its charter, which can be anything they like. A shareholder is free to ignore that purpose and buy/sell shares to make profit only, or they may look at the charter and buy shares in order to give the company money to support that charter.
 
Bravo, Tim. :)

Regarding climate change... it could be one of those things where yes, we're on a cycle of warming, but we also aren't helping things either. That's basically the stance I've taken. I think as it becomes possible, we have a responsibility to future generations to take actions that are less polluting. That doesn't mean making our lives intentionally difficult, but that means if options are there that we can afford, we should take the less polluting option.

To me it seems like a pretty simple concept.
 
Tim realizes that profit and moral bankruptcy are not in any way related. I am definitely a conservative, in the original sense of the word. But the conservative party in the US is very bizarre, like some sort of advocacy group for the ultra-wealthy that gets power by energizing the uneducated and elderly segment of the population against their own self-interest with fear and religion. It will be another fascinating study of human susceptibility to propaganda in future years.

I built up my company myself, run it my way, and strive to keep my large profits from being wasted by corrupt governments. That is conservative. If I lived under US conservatives, I would not be able to compete due to favoritism and tax breaks for large corporations, demoralize my staff by paying them the least amount possible, and have less personal satisfaction because I could not provide free services to non-profits of my choosing.
 
Human behavior induced (i.e.: factories, cars, too many cows due to human consumption so more cows farting, etc) climate change is complete and utter BS, so I applaud the NCPPR.

We need more liberal tree huggers slapped around when it comes to this junk science.

You know, if you said something like "unproven" you wouldn't come off as so unwilling to even look at the evidence.
 
Right On...Dude!!!

I know my post is lost way back here after all the other supportive posts, but I have to say..."Right on....Dude!!! You are the man!!!!"

The world, and this country, would be a better place if all corporations (can congressmen) adopted Tim Cook/Apple's approach to social responsibility.

Nuff said.
 
What a guy :)

I gotta say, this is the reason why I buy Apple products. It really is this kind of behaviour, where the planet and customers come first, not stockholders and other profiteers. Tim was right to say this and I'm glad that he decided to tell them to sell their shares. I am even now convinced to buy Apple shares.

I like to hear passion out of this guy and this instance is no exception; the customer and the planet are most important and show me that Apple really isn't all about just the money but also the people*that they 'serve'.

I hope people agree with me. This has reinstalled the confidence I lost when Steve Jobs died (not a lot however), however I think that since Cook has his morals in the right place, the company will go far.

~James

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I disagree. A publicly traded company has one purpose - maximize the long term return to shareholders; making a profit is the key part of that purpose. They can undertake actions and adopt stances that they believe further that goal, the "Triple Bottom Line" is one way of doing that. Apple may deeply believe in its values and mission, but unless they actually make money they won't succeed. Apple's investors, as much as they may like what Apple stands for, aren't going to stick around if the stock starts a long term downward spiral. Tim Cook didn't improve Apple's supply chain to make life better; he did it to cut costs and enable Apple to quickly respond to market conditions. That, in turn, results in more profits and enables Apple to live its values and carry out its mission. Apple has never been unwilling to forgo layoffs when its profitability, and thus survival, was at stake despite the social impact of those layoffs. While it is great Apple is retuning some manufacturing to the US, they do so because it is more profitable than other options.

Do I think Apple does things because the are the right thing to do? Sure, however, profitability is right up there with doing the right things and not some welcome side effect.

If someone does not believe in the morals set out in the company charter, they should not buy shares. Cook has made it clear that those who do want shares for the sole intention of making money should not be buying Apple shares. Its not like Apple is loosing money or is not having significant market share, the environment is just a place where they are particularly interested, so that they can show that they are not just a profit making company, but one which follows and upholds the values that Steve Jobs set out. Those guys should count themselves lucky, if Steve Jobs had been there he probably would have had a massive rage and shouted at them... They got it lucky there!

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I can only hope apple accelerates share buyback and goes private. Ditch the shareholders entirely.

I'm gonna buy stock quick then! I wanna be a part of this awesome company!
 
The greatest humor in that whole article is the face that, while some of those "social conscience" choices my reduce short run ROI, they all definitely increase long term ROI which is far more important.
 
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