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Tim Cook at D11: Executive Change Up Has Been "Great", Revamped iOS/OS X to Be Unveiled at WWDC

Solomani said:
Does Sir Jony ever age? My theory is that midichlorians are responsible.
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The 'flattened' version of Jony Ive.....

Vader_Helmet.jpg
 
A post by Jim Dalrymple about the upcoming WWDC:


WWDC Expectations

http://www.loopinsight.com/2013/05/29/wwdc-expectations/
Posted on Wednesday, May 29th, 2013 at 6:52 am. PT
Written by Jim Dalrymple

Apple’s Worldwide Developers Conference (WWDC) is only a couple of weeks away and everyone is wondering what the company will unveil during the keynote address. As much as we all have long wish lists for what we would like to see, I think it’s important to balance those with realistic expectations for what’s likely to happen.


The important thing to remember about WWDC is that it is a developer conference. It’s not a place where Apple is going to show off the newest iPhone or iPad 1. These are Apple’s flagship products and they demand separate events. Entire industries watch these products because they shape what will happen in the mobile space. They are that important.


So, don’t expect an iPhone or iPad at WWDC 2.


If not an iPhone or iPad, what can we expect in the way of hardware from the conference? Personally, I would look squarely to the Mac side of Apple’s product line.
The Mac is still an important part of what Apple does, but I don’t know that Apple would hold a special event specifically for a Mac product anymore. If they did, it would have to be quite a spectacular product.
For me, the Mac products fit well with a Tim Cook keynote at WWDC. That’s all I really expect from Apple in the way of hardware at the conference.
That leaves us with the one thing that everyone does expect from the conference — the introduction of iOS7 and OS X. The operating systems are why most of the people attending WWDC go to the conference.
This is where developers get one-on-one time with Apple engineers and get advice on how to make their products better 3. WWDC is also the place where developers learn about the new APIs they’ll be able to use in the operating systems and any changes they’ll need to make to take advantage of them.

iOS 7 is the thing everyone will be watching and talking about. Since Jony Ive took over software design, people expect the operating system to move to a more flat design, rather than the skeuomorphic design that Apple has favored for years.
Personally, I don’t think that Apple will take it as far as what some might think. The way I envision iOS 7 is more of a modernization of the look and feel of the operating system. Kind of like what Apple did with OS X over the years.

Take a look back at the first version of OS X with the Aqua interface and compare that with what we have today. You can see a lot of the same types of elements in the OS design, but it’s more modern — it’s smoother and less dramatic in its effects.
OS X will be very interesting for me. We have shifted our attention away from the Mac operating system over the past few years, but part of what we have come to expect from Apple is deep integration with all of their products and services.
That’s what I’ll be watching for with OS X. The continued integration between iOS and OS X, through apps and services, like iCloud.
There is no doubt that WWDC will be an interesting conference for developers. I suspect the promise of iOS 7 and OS X will cause a lot of talk for days and weeks to come.
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bedifferent said:
You can thank then S.V.P. of Software Engineering Bertrand Serlet for 10.4, 10.5 and 10.6.
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Yea thats right thank him rather than the hundreds of engineers that built it.

Logical.

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toaster64 said:
I want to see OS X without depressing greyness all over Finder... and have it change the name to the more descriptive "Mac OS".
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It's not depressing. It's not DISTRACTING either, which a bunch of ridiculous competing color schemes amount to.

Color is for Content.

If your content doesn't have color, then its your work/life that are boring and depressing...not the Finder.
 
In general, my approach in life is hope for the best, expect the worst. That being said, I'm excited for June 10th but I won't groan if iOS 7 doesn't live up to expectations...
 
pmz said:
Yea thats right thank him rather than the hundreds of engineers that built it.

Logical.
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Wow. Seriously? Was that necessary? I never stated anything about the other engineers, they were lead by Serlet but I never made any mention of them one way or another. Don't know how your comment is "logical" as you read a lot into nothing. :confused:
 
Solomani said:
Does Sir Jony ever age? Like ever? Or is He (the Chosen Padawan of SJ) destined to look like a 29-year old for the rest of his life?

I mean... take Jobs for example. The dude aged like 26 years between 2004 and 2011. Meanwhile, Tim Cook has accumulated a lot of grey hair since the time he took the role of CEO.

My theory is that midichlorians are responsible.
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Yes, he can look old at times...

Jonathan%20Ive-SPX-056273.jpg
 
Frankied22 said:
And it'll be another 4 months before everyone can install it on their devices...
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That's par for the course and at least everyone will be able to, provided they have the current hardware (iPad 1, perhaps 2 and iPhones older than the 4s might not be able to use it).

Not like with Android where it is released but you have to wait for your carrier to add their bits and that might be another year

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igazza said:
I hope we see Jony Ive at the keynote :D
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Unlikely. He doesn't seem to like the attention and it would risk the restart of a Cult of Executive just like what happened with Steve. Last thing Apple needs is some rumor that Jony is going to live or he's cancels some talk cause he has a head cold or whatever to tank the stock.
 
Bubba Satori said:
What is a "change up"? :confused:
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Is more commonly used in sports. Change it up basically means to take a good chunk of the team out and put in new players. Often used when the team is getting tired and losing their spark.

He's using it to refer to shifting folks around to get new ideas etc flowing.

And I like that he refused to talk about Forstall, wise cause the wrong thing could be hazardous (slander claims, looking like a jerk) so he goes with 'we choose to focus on the present not the past' as a polite way to say no to the question.

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HenryDJP said:
I've got a better one. I can guarantee you that even if everything is super awesome some people will be disappointed because they can't stand being happy. ;)
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No matter how awesome it is, if they haven't bought every single jailbreak tweak then the geeks won't be happy. And yes they have to buy them or be thieves.

And since Apple won't likely include them and this hinted opening up is not likely for this round of iOS, the geeks won't be happy

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bungiefan89 said:
Could we please run a different picture of Ives other than the ones where he's sitting in front of that blank background from the iPhone commercials? They are SO bland! :(
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Nope. It's the flattest picture out there. It's a hint about iOS 7.

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veebs said:
What do you suppose Tim meant by 'Post PC era'?
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We don't have to suppose, he's told us what it means. Just like we know what Retina means and now it's calculated

There are several articles on Wired etc, even likely here, that discuss his comments but the summary version is this: post PC means that your computer is not the end all and be all or even the most major device for your computer. Mobile devices have taken that place and your PC is just another cog in the system used for particular puposes that the PC is uniquely good at

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MikhailT said:
Walt and Kara are not proconsumers, they do not care about Mac Pros, shouldn't expect them to bring it up in the first place.
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Beside the point. They know Apple enough to know that Tim won't answer beyond the same 'we have something exciting in store for our Pro users' that he's already given. So why bother
 
I like how everything is reduced to handful of buzz words.

Even the unbelievably pathetic Mossberg and Swisher had nothing to lead with other than buzz words.

"flat"
"skeumorphic"
"Ive"


"puke" Let's talk real software talk. Not this hillbilly nonsense.
 
Good to know OS X is not forgotten either :)

Doesn't matter about the visual changes of iOS, it will always be jailbroke, Apple can't prevent this at all.
 
gnasher729 said:
The name "Mac OS" is already taken. It's the name of the ancient operating system that Apple used from 1984 to early 2001 or so, and which was replaced with OS X.
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What's wrong with going back to that? Even "Mac OS X" is OK, but "OS X" just means "the tenth operating system".
 
toaster64 said:
What's wrong with going back to that? Even "Mac OS X" is OK, but "OS X" just means "the tenth operating system".
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It doesn't mean that. It's an OS with an X in the name. Has nothing to do with "tenth". And OS X is the second operating system for Macintosh (unless you count AIX).

And going back to MacOS is about as wrong as if Microsoft went back to MS-DOS.
 
gnasher729 said:
It doesn't mean that. It's an OS with an X in the name. Has nothing to do with "tenth". And OS X is the second operating system for Macintosh (unless you count AIX).

And going back to MacOS is about as wrong as if Microsoft went back to MS-DOS.
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It says on the Wikipedia page "..OS X, whose X is the Roman numeral for 10...", and I think that the voiceover thing says "Mac OS Ten" when you're setting up the computer.

Also, MS going back to MS-DOS would be like Apple going back to BSD, if they even made BSD.
 
Is everything "great", etc.?

It's really gets tiresome to hear what seems like every 4th word in any Apple executive's interview or presentation, including those by Tim Cook, being "great", "terrific", "amazing", "fantastic". Such forced hyperbole diminishes everything of substance they may say.
 
murrayE said:
It's really gets tiresome to hear what seems like every 4th word in any Apple executive's interview or presentation, including those by Tim Cook, being "great", "terrific", "amazing", "fantastic". Such forced hyperbole diminishes everything of substance they may say.
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How would you describe your products? "Ok", "mediocre", "blah", "bland"?

What else would he say? What else would anyone say?
 
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