Tim Cook Calls Today's Launch of iOS 11 and ARKit 'A Day To Remember'

[PickUrPoison]

I lease my cars as well. Look for best lease deal, high residual low initial cost cuz they are not moving models. Always have new vehicle, 100% under warranty, zero maintenance. I got sick of fixing my own brakes, shocks, battery, air conditioner, tire, etc don't enjoy crawling under cars any more.

Same with iPhone. Latest and greatest, fresh battery, under warranty, pay for half plus taxes, zero interest then trade in for next one. Get refund for second year of AppleCare+ on phone I trade in.

If I was hurting for cash, just keep phone I have. Had my 4s for three years. But since 6, I have gotten new one each year. Personal choice, not right or wrong, just works for me.

Lease vs. buy is always a fun calc, and if you can keep under the yearly mileage limit and buy only high percentage residuals, especially with low demand models, it can be a good deal... sometimes even better than buying/re-selling, especially with interest rates so low.

It's kind of a squishy calculation, though. It depends on how much hassle you're willing to deal with, how much your time is worth to you, correctly predicting future resale value and to a great extent how important driving a nearly new car is to you; different people will assign different values to these factors and flip the calc one way or the other as a result.

 

[nia820]

Really Time? iOS is an excellent update with lots of useful features but let's not be dramatic here.

 

[HEK]

Lease vs. buy is always a fun calc, and if you can keep under the yearly mileage limit and buy only high percentage residuals, especially with low demand models, it can be a good deal... sometimes even better than buying/re-selling, especially with interest rates so low.

It's kind of a squishy calculation, though. It depends on how much hassle you're willing to deal with, how much your time is worth to you, correctly predicting future resale value and to a great extent how important driving a nearly new car is to you; different people will assign different values to these factors and flip the calc one way or the other as a result.

Exactly why I said it works for me.

 

[Defthand]

I'm skeptical of your "decades" of experience if you think AI hasn't revolutionized billion dollar industries.

I didn’t say AI wasn’t revolutionary. I said it hasn’t proven to be indispensable for consumers. AR is likely to follow suit. It may have big implications in those occupations I listed, but it’s use in consumer applications will likely be for amusement.

 

[dilbert99]

A day to remember?

Arkit might be a day to remember when it is married with google glass type glasses. That would be cool

 

[Muhib Muhib]

Apple CEO Tim Cook appeared on Good Morning America earlier today to discuss topics surrounding iOS 11, taking place a few hours ahead of the software update's launch later this afternoon. One of the major topics of the conversation Cook had with Robin Roberts centered upon augmented reality and ARKit, which will introduce advanced AR features onto compatible iPhones and iPads.

As he has in the past, Cook talked excitedly about augmented reality, explaining that the AR features of iOS 11 are a "huge" addition to the iPhone and iPad ecosystem and will be "unbelievable" for users.

Roberts then pointed out that AR has been around for a long time before Apple began to work on the technology, and Cook responded by explaining that the company is "taking the complex and making it simple," with the help of the ARKit developer framework.

Cook capped off the discussion of iOS 11 and ARKit by calling today "a day to remember."

​

The interview then shifted to the iPhone X and facial recognition, where Cook reiterated that user privacy and security are not an issue with the upcoming smartphone. "Once you place your face in the phone, it's in the phone, and Apple doesn't have it," he explained, further pointing out that only those you allow access to your iPhone will be able to get the data.
In response to a viewer question, Cook said the cost of the iPhone X is a "value price" for the technology inside of the smartphone. He also said that "very few people" will actually pay the full price of the iPhone at launch, thanks to monthly payment plans that various carriers and Apple itself offers.

Other topics include Cook's response to the potential end of the DACA program, as well as different user questions surrounding Face ID. You can watch the full nine-minute interview on Good Morning America's Facebook page right here.

Article Link: Tim Cook Calls Today's Launch of iOS 11 and ARKit 'A Day To Remember'

I saw this on TV

 

[rumorsdan]

"We dont want high revenues." Am I the only one who thought "BS" when he said that?

+1. Nearly spat my drink out when I heard him say that.

 

[Pilgrim1099]

+1. Nearly spat my drink out when I heard him say that.

If he really said this, it says volumes of how much of a lying fool he is, contradicting himself.

 

[HEK]

Arkit might be a day to remember when it is married with google glass type glasses. That would be cool

Then Apple will introduce optional shin pads with haptic so when you run into AR furniture you feel it.

 

[RodoBobJon]

The level of cynicism in this thread is annoying. The entire first page of replies is snark, because apparently people think it's cool to be skeptical and contrary in the most glib and unproductive way possible.

iOS 11 is the first large-scale deployment of a real AR platform. Maybe AR will turn out to be a dead end in the long history of computing, but if not then this truly is a watershed moment. It's OK to be excited, enthusiastic, and hopeful.

 

[HEK]

The level of cynicism in this thread is annoying. The entire first page of replies is snark, because apparently people think it's cool to be skeptical and contrary in the most glib and unproductive way possible.

iOS 11 is the first large-scale deployment of a real AR platform. Maybe AR will turn out to be a dead end in the long history of computing, but if not then this truly is a watershed moment. It's OK to be excited, enthusiastic, and hopeful.

Come on you have to admit the image of people walking around with goggles on looking at world through AR is a bit amusing. Especially avoiding walking into object that are not really there.

Was at airport other day, everyone, but I mean everyone, sitting, walking, driving up to terminal were all staring into their phones. People were walking into each other. I had a moment, viewing the scene where I had to just snicker, before I went back to my phone screen.

 

[Defthand]

Maybe AR will turn out to be a dead end in the long history of computing, but if not then this truly is a watershed moment. It's OK to be excited, enthusiastic, and hopeful.

I have to ask. I’m genuinely curious. Why are you excited? What possibilities have you imagined for optical illusions? I assume you’re young. Every generation’s youth imagined some kind of enhancement to their stressful or boring Life. What do you think reality is lacking that AR can fulfill?

When you’re older, and look back, you’ll realize that most of the excitement and vision was for naught. If it’s packaged as a consumer product, it’s likely a meaningless toy. Tech that protects you from Nature's hazards, but doesn’t isolate you from Nature, is good tech. Tech that aids human interaction and understanding, rather than bastardize it, is good tech. Tech that reveals reality, rather than disguises it, is good tech.

Enjoy your toys in moderation. Marvel at the ingenuity of the engineering. But don’t declare something a watershed moment before the fact. That declaration can only be spoken in the past tense, which is why Cook’s comments are causing eyes to roll.

 

[robeddie]

I’ve observed technology for decades. Consumer electronics are seldom revolutionary other than from an engineering perspective. They are typically existing tools, media, or abilities reformatted or re-engineered ( vinyl records > cassette tape > digital audio ) The “advancements” are often accompanied with compromises, and their purpose is unchanged.

I’m sure it’s exciting to developers to have new abilities in their toolkits, but the number of lasting life-changing uses they conceive is quite small. Frankly, many of the technological amusements that have been touted as breakthroughs lately (3D, VR, AI) haven’t proven indispensable. The kitchen spatula has been more useful and successful.

Sure, AR may have the potential to assist with health care, aid in military defense, or enhance education. But in consumer applications, it’s likely to be just another way of achieving nothing important.

Excellent post.
Personally I dont give a crap about arkit, but its what convinced apple to put actual worthwhile dedicated video cards in the 21.5 iMacs, so I'm happy about that.

 

[RodoBobJon]

Come on you have to admit the image of people walking around with goggles on looking at world through AR is a bit amusing. Especially avoiding walking into object that are not really there.

Was at airport other day, everyone, but I mean everyone, sitting, walking, driving up to terminal were all staring into their phones. People were walking into each other. I had a moment, viewing the scene where I had to just snicker, before I went back to my phone screen.

Of course that's amusing. But the comments from the first page of this thread aren't from bemused people, they're from bitter technology misanthropes. The comments are not remotely fun or constructive.
[doublepost=1505925403][/doublepost]

I have to ask. I’m genuinely curious. Why are you excited? What possibilities have you imagined for optical illusions? I assume you’re young. Every generation’s youth imagined some kind of enhancement to their stressful or boring Life. What do you think reality is lacking that AR can fulfill?

When you’re older, and look back, you’ll realize that most of the excitement and vision was for naught. If it’s packaged as a consumer product, it’s likely a meaningless toy. Tech that protects you from Nature's hazards, but doesn’t isolate you from Nature, is good tech. Tech that aids human interaction and understanding, rather than bastardize it, is good tech. Tech that reveals reality, rather than disguises it, is good tech.

Enjoy your toys in moderation. Marvel at the ingenuity of the engineering. But don’t declare something a watershed moment before the fact. That declaration can only be spoken in the past tense, which is why Cook’s comments are causing eyes to roll.

My problem isn't with skepticism, it's with misanthropic fatalism. For example, Tim Cook's excited comments are about ARKit, but half the responses on the first page are just randomly bashing Tim Cook, Apple, or iOS 11 without any reference to ARKit, the subject of Cook's comments.

 

[HEK]

Of course that's amusing. But the comments from the first page of this thread aren't from bemused people, they're from bitter technology misanthropes. The comments are not remotely fun or constructive.
[doublepost=1505925403][/doublepost]
My problem isn't with skepticism, it's with misanthropic fatalism. For example, Tim Cook's excited comments are about ARKit, but half the responses on the first page are just randomly bashing Tim Cook, Apple, or iOS 11 without any reference to ARKit, the subject of Cook's comments.

There is a subset that comes to this forum to bash Apple, Tim Cook and generally find fault. Happen each year when new phone is announced. I will leave it to others to speculate the reasons. But do note many of the nay sayers are recent arrivals on this forum.

Basically these comments fall by wayside as the user community gets hands on the phone. Till then most of this is noise.

 

[Defthand]

Tim Cook's excited comments are about ARKit, but half the responses on the first page are just randomly bashing Tim Cook...[/QUOTE]

Poor Cook. Among “Pro” users, he is considered the poster child for Apple’s fading contributions to our wants. He represents consumerism and its frivolity rather than the brand’s original aspirations. He isn’t a maverick or “thought leader". He isn’t inspiring. His PR comments sound scripted and cliche.

No doubt he is a competent CEO. He’s just not a convincing brand ambassador. That’s not entirely his fault either. The brand itself has changed priorities or focus. In fact, the emphasis may have occurred when Jobs returned to Apple following his expulsion. According to Alan Kay—and I’m paraphrasing here—there were two Steve Jobs. The original Steve Jobs who was philosophical about his products' loftier virtues, and the post-Next/Pixar Steve Jobs who simply wanted to prove his business savvy (grab market share). The iPod and iPhone did just that, making Apple a common consumer products company.

 

[CristianM]

Even if he did, would he be capable of judgement in quality and design when he sees it?

A captain of a ship makes the final call, not anyone below him. It's all on him, not the next "Forstall Fall Guy".

I don't think that is the case. He could of course be involved in the process and review prototypes / discuss ideas with the leaders of the teams responsible for each product, but he looks like a more conventional CEO who worries about the administrative site of things, about keeping the company organised and on target, investors happy, etc.

I could be wrong.

 

[RodoBobJon]

Poor Cook. Among “Pro” users, he is considered the poster child for Apple’s fading contributions to our wants. He represents consumerism and its frivolity rather than the brand’s original aspirations. He isn’t a maverick or “thought leader". He isn’t inspiring. His PR comments sound scripted and cliche.

No doubt he is a competent CEO. He’s just not a convincing brand ambassador. That’s not entirely his fault either. The brand itself has changed priorities or focus. In fact, the emphasis may have occurred when Jobs returned to Apple following his expulsion. According to Alan Kay—and I’m paraphrasing here—there were two Steve Jobs. The original Steve Jobs who was philosophical about his products' loftier virtues, and the post-Next/Pixar Steve Jobs who simply wanted to prove his business savvy (grab market share). The iPod and iPhone did just that, making Apple a common consumer products company.

My point isn't that they are being unfair to Cook, it's that they are ruining online technology discourse by forgetting the matter at hand in favor of being miserable jerks. The matter at hand is AR and whether iOS 11 represents a watershed moment in a new paradigm of computing as Cook suggests.

 

[melendezest]

My point isn't that they are being unfair to Cook, it's that they are ruining online technology discourse by forgetting the matter at hand in favor of being miserable jerks. The matter at hand is AR and whether iOS 11 represents a watershed moment in a new paradigm of computing as Cook suggests.

All Cook bashing/defense aside, I don't think iOS 11 is anywhere near a "watershed moment".

AR in iOS 11 is simply the singular, so-called "killer feature" each new Apple product has that Apple can drive their mighty marketing machine against.

I learned to see through their yarn long ago and I look at Apple products as a whole.

What they can and can't do vs the competition.

Which is why I probably will never return to iPhone. It is the most limited of smartphones out there and damn sure not worth the price for what you get (cachet aside).

All that said, the combination of iPad and Apple Pencil are still unmatched, which is why I bought my daughter (creative artist) one. It has the one killer feature that my daughter uses daily, and heavily.

So it depends on whether the Apple-touted "killer features" are enough for a customer to buy the product.

But "watershed moment"? No. Not even close. The comment is premature at best.

 

[dan110]

Sculley used to go on Good Morning America and we all know what happened to him:

Thank you!!! I totally forgot about that!