I think this is an accurate breakdown. Apple is great because of their marketing, first and foremost. Products have been weak for innovation, relying mostly on previous design qualities that still can't be beat by competitors which says a lot about the competition. Features and innovation might be where they are weak. Tim Cook and Marketing get the highest rating possible because of the stock price with the products not that impressive. They hook me... I bought two new MB Pro's, iPhones and more.
Cook easily gets a passing grade. The stock has more than doubled in the past 3 1/2 years even while it is the top 3 largest (market cap) companies already. Microsoft was once in this position before dropping for a decade of no growth. They hired/fired CEO's and still no movement. Hopefully Microsoft keeps growing for competition.
To rip Cook is common here on MR and it is based on "we don't like it" while the stock keeps going up and that is why Cook gets a passing grade. By the end of 2017, Apple might have record sales and record profits and many people here will still hate him, want him fired, mock Ivy and every product Apple makes... just because. Well, probably because they love Samsung/Google.
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You do understand what those Buy/Don't Buy is based on - right? One, it is MacRumors opinion which isn't that great and Two, it is posted as "We think a new release is coming soon, so don't pay full price. MR doesn't have any marketing and sales executives or purchasing experts working for them, just regular people with little experience at all other than an opinion. It doesn't mean "Don't buy Apple Products" By this spring, the iPhone will say Don't Buy because a new one is coming in a few months.
Apple isn't a computer only company anymore. You should buy a Windows PC and start hating Microsoft again... then
reboot your computer daily with patches and updates to protect the over bloated O/S from hackers and viruses that still make up 90+% of all attacks.
Don't Buy is a perpetual rating for Microsoft's O/S... who says that? Me! My opinion is equal to MR Buy/Don't buy on any product.