Tim Cook Challenges Graduates to 'Think Different' in Duke University Commencement Address

Discussion in 'Politics, Religion, Social Issues' started by MacRumors, May 13, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple CEO Tim Cook today delivered the 2018 commencement address at his alma mater Duke University in Durham, North Carolina.


    Cook challenged students to "think different" rather than accept the status quo, and to leave the world better than they found it, by following in the footsteps of leaders like Steve Jobs, Robert F. Kennedy, and Martin Luther King Jr.

    He also reflected on Apple's commitment to the environment, privacy, immigration, and gun control, supporting the Me Too movement against sexual harassment and students involved in the Stoneman Douglas High School shooting.

    An excerpt from his speech:
    Cook's commencement address was similar to those he has delivered at a number of other universities in recent years, including at his undergraduate alma mater Auburn University in 2010, at George Washington University in 2015, and at the Massachusetts Institute of Technology last year.

    Cook is a 1988 graduate of Duke's Fuqua School of Business and a member of the university's Board of Trustees.

    Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

    Article Link: Tim Cook Challenges Graduates to 'Think Different' in Duke University Commencement Address
  2. ryanwarsaw macrumors 68020


    Apr 7, 2007
    Steve Jobs, MLK, Robert Kennedy... pick one that doesn't fit.
  3. snowboarder macrumors 6502

    Jun 9, 2007
    it would be great if Tim started to think different...
  4. Kabeyun macrumors 68000


    Mar 27, 2004
    Eastern USA
    Honestly they’re all pretty different.
  5. Baymowe335 macrumors 68040

    Oct 6, 2017
    Queue the typical Tim Cook bashing.

    He's doing great with Apple.
  6. thadoggfather macrumors G4


    Oct 1, 2007
    Think differently, as long as you follow his political indoctrination in lockstep

    Sage Timmy
  7. Menopause macrumors 6502a


    Feb 26, 2011
    Is this guy *ever* at the Apple campus? Judging from his tweets it’d seems he is everywhere else but. The kind of lavatorial quality control of products and services Apple is suffering under him is shameful and disgusting. He only seems to be interested in nothing more than cash in his fat pockets and biased, liberal, lopsided agenda-driven politics.

    Just leave Apple and run for a Dem post already FFS, at least give Apple a bloody chance to get back to great products again!
  8. Moshu macrumors member

    May 3, 2012
    If thinking different means maximising profit margin by shutting down side-business like Airport routers, Mac Mini and bringing gimmicky Touch Bar to the Pro line while stripping it of the industry standard USB ports, SD card slot and the life-saving MagSafe adapter... then DON'T THINK DIFFERENT !!!
  9. tylerthomas28 macrumors member


    Feb 7, 2017
    Industry standards aren't meant to be standards forever.

    "I skate to where the puck is going to be, not to where it has been."
  10. apolloa macrumors G4

    Oct 21, 2008
    Time, because it rules EVERYTHING!
    Tim Cook Challenges Graduates to 'Think Different' in Duke University Commencement Address....

    Because someone has to when Apple doesn’t anymore...
  11. shyam09 macrumors 68020


    Oct 31, 2010
  12. krause734 macrumors 6502a


    Jul 30, 2010
    Tim did you take an English class at Duke? It's "Think Differently!"
  13. iReality85 macrumors 6502a

    Apr 29, 2008
    Nice speech. Stylistically, it was very different from keynotes, which tend to be dry and monotone in delivery. I liked Cook’s exuberance and cadence much better here, he’s a good public speaker.
  14. TheTruth101 Suspended

    Mar 15, 2017
    LOL... what a hypocrite. Tim Cook is just plain cynical. He turned one of the most creative companies into a corporate scam. Greedy, abusive. That man is sick.
  15. justperry macrumors G3


    Aug 10, 2007
    In the core of a black hole.
    Tims last name should be Parrot, he repeats things over and over.;)

    Apple is doing well under him though, not that I always agree with the direction it goes.
  16. mikzn macrumors 6502a


    Sep 2, 2013
    Tim should challenge apple to "Think Different" and design "more repairable" macs and iOS devices, keyboards that can be easily replaced, memory and hard-drives that can be upgraded and not be proprietary and restrictive.
  17. Future-Proof macrumors regular


    Apr 29, 2018
    Tim Cook is a visionary. What a speech. Challenge the status-quo. Be the last to accept the world cannot be improved. Build a better way forward.
  18. caskin8a macrumors member

    Feb 20, 2009
    Ugh. Tim needs to stop dragging sacks of Steve around like it's who he is. Anyone can clearly see it isn't. Tim isn't a visionary, Tim is a businessman. And that's fine? Nothing wrong with a profitable company - but Steve dropped enough acid to be able to look at the intersection between humans and tech differently. That was a unique perspective.

    That perspective pushed the iMac and the iPod and smaller one-hand-usable iPhones - and their relationship to human beings made them game changers. But nowadays? That thinking is gone. FaceID.. come on. Steve's biggest rant was you start with the consumer and solve problems. Face ID, massive iPhones, TouchBar - all the opposite. Even small things like moving the power button. It was placed on the top of the phone to feel like a padlock locking. On the side - it doesn't have that same human interaction effect.

    If Apple released a human centred designed phone - an iPhone SE 2 with a one-hand usable screen, same form factor, kickass battery and cameras, shrink the massive iOS 11 menus in Music etc, give iOS some more depth (some "real" skeuomorphism), Touch ID under the screen, price aggressively and go for volume - that thing would ****ing explode.
  19. TheFluffyDuck macrumors 6502

    Jul 26, 2012
    "Think different", like releasing an AI speaker years after the competition. Moving to where the puck is going to be eh, Tim?
  20. gnasher729 macrumors P6


    Nov 25, 2005
    Actually, it's not. Some people have taken not just English classes, but advanced English.

    "Think differently", using an adverb, tells you to think in a different way. Which is advise that is very hard to follow. Computers think differently from humans (if you call what they are doing "thinking"), but the process of thinking is hardcoded.

    "Think different" tells you to think about how things could be different. It tells you what the subject of your thinking should be.
  21. Kabeyun, May 13, 2018
    Last edited: May 13, 2018

    Kabeyun macrumors 68000


    Mar 27, 2004
    Eastern USA
    No. It was “Think Different.” Maybe you’re too young to remember?
  22. Tozovac macrumors 65816


    Jun 12, 2014
    Think different, but...most importantly you should be thinner next year than this year. And buy dongles.
  23. BigDO macrumors 6502a


    Dec 9, 2012
  24. augustrushrox macrumors member

    Feb 7, 2015
    STILL no Gab on the App Store...
  25. mtneer macrumors 68030


    Sep 15, 2012
    I think Tim needs to change his title to Chief "SJ" Officer, more in line what he seems to be doing everyday anyways.

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