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Tim Cook Discusses Apple Intelligence and More in Videos With iJustine, MKBHD, and Others
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Not really; its pretty common for event-oriented interviews like this for the interviewer to come in with a set of questions to expand the topic (e.g. WWDC announcements) and the interviewee to come in with talking points which they are rehearsed on and can fall back on (and naturally gravitate toward as result).
If you watch say MKBHD and iJustine's videos, you'll see Tim cover many of the same set of talking points, but with different angles/focuses based on the question, interviewer and expected audience.
He dropped it much too quickly for my taste, making virtually no attempt at holding Tim to the rules of an actually quite interesting game. He wouldn’t have been any less pro for putting Tim on the spot a bit.
Well, at least Tim struggled with saying something sensible about the Magic Mouse.
Tim struggled and evaded enough, and for example didn’t know what the blind ranking game was, that it didn’t feel like the precise questions were pre-submitted. And if they were, Tim’s answers were still revealing enough.
It’s not surprising that Tim leans to the same statements he rehearsed about the current topics of interest. That doesn’t mean that he new the exact set of questions.
MKBHD's YouTube channel currently has 19M subscribers, close to the number on Apple's channel. Him bashing the humane pin caused about a week of controversy about the role of reviewers with his level of influence. He was compared quite a bit to Walt Mossberg in that context.
iJustine's channel has 7M subscribers. I don't follow her nearly as much, but she started out as a bit more of a "lifecaster" (15 years ago?) but has steadily increased the amount of technology she covers to the point where she also is doing mostly product reviews.
Apple marketing made a total win to control what AI stands for with their rebranding of AI abbreviations to mean Apple Intelligence. Plus, Apple got OpenAI LLM for free! They save themselves billions in R&D costs! Apple can just put theses savings into marketing of Apple Intelligence now! Siri will finally be as smart as Alexa and Google Assistant!
I used to enjoy interviews with apple executives (10+ years ago), but from a certain point you start realising it's just a regurgitation of their ad campaign. meaningless and no charisma.
Tim is too well media trained for these to be anything other than an in-person press release. I wish he’d talk to actual journalists.
Sometimes interviewees will ask for the questions up front - I think Apple instead picks an area they aren't going to talk about (e.g. future products) and will fall back to a canned response if you ask there.
My opinion is that pre-canned questions are a lot less interesting and useful
Of course. You can be tough without being a dick. The hard questioning should be relevant to the topics at hand.
I don't want to hear anymore hate for Justine for this particular interview -They were all equally awkward, rehearsed, and pointless beyond creating even more promotional content for Apple Intelligence, iOS 18 and everything surrounding WWDC.
All three of these "interviews" lacked substance and got nothing more out of Cook than what they went over in the WWDC presentation.
I don't mind a lot of hype and content. But I'd rather they dial it down if everything out there about it is just the same phrases and facts, over and over again.
I wanted all three of these to actually talk to Tim, not help him do a press release.
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I don't mind Marques and enjoy watching his channel. He has a unique charm and uses his position to do give some honest takes on tech every now and then.
But I will most certainly agree that he is yet to prove himself as someone with deep knowledge of tech or as a competent tech journalist.
Not that he's ever claimed to be a journalist.
But I really dislike how he has people on his team who can really talk tech and know what an interviewer is supposed to do. And yet he's always the one who sits down with big tech whenever big things are announced.
This was very disappointing.
The videos and presentations were better as well. They came from a place of passion and love for the products. Now everyone speaks like they're reading a teleprompter. The only exception is Craig.
Sometimes, the execs break character and share useful nuggets. For example, the viewer can clearly hear the disdain from Greg Joswiak about Apple being forced to adopt USB-C.
Now you know that this isn't about "serious journalism."
There are audiences for influencers and their demographic groups. That (PR) matters also.
Is it just me, first time ever heard Tim Cook really speak, no way are you going over the trenches into no man’s land with him inspiring you.
Cracks me up how many of you think of Apple as a public utility or a government agency, and therefore think they need to be held to account for things such as iPad OS, Vision Pro, etc.
It's a consumer products company. The idea that Apple should be going on Meet The Press to be grilled is laughable. Companies don't do "hard news" interviews, because it's simply not relevant.
...and if you don't think MKBHD goes hard, ask Humane AI Pin or Rabbit how they feel about him.
It's a consumer products company. The idea that Apple should be going on Meet The Press to be grilled is laughable. Companies don't do "hard news" interviews, because it's simply not relevant.
...and if you don't think MKBHD goes hard, ask Humane AI Pin or Rabbit how they feel about him.
Dont be stupid.... A Chips draw 7.5 Watt , M Series take 15 Watt.... so it is bad idea to put an M Chip inside an iPhone
Yes pick the ultra fan girl who has never uttered a single negative comment about the company that made her! I can’t stand the woman or her schtick!