Tim Cook Discusses Apple's Google Search Engine Deal, User Privacy, and 'Inevitable' Tech Regulation

Discussion in 'Politics, Religion, Social Issues' started by MacRumors, Nov 19, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple CEO Tim Cook appeared on HBO on Sunday in a pre-recorded interview with Axios, in which he discussed several issues including Apple's relationship with Google and the need for privacy regulations in the technology sector.

    During the interview, which was conducted at Apple Park, Cook emphasized user privacy as a "core value" of Apple's that reaches way back to before smartphones had become a feature of people's daily lives.

    Given Apple's policy on user data privacy, Cook was then asked by Axios reporters why he was comfortable taking billions of dollars from Google to make it Apple's default search engine. Cook responded to the question by highlighting the additional security and privacy measures that its Safari browser provides.
    Google paid Apple nearly $3 billion in 2017 to remain as the default search engine on iPhones and iPads, according to U.S. research and brokerage firm Bernstein. Apple's iOS devices are said to contribute about 50 percent to Google's mobile search revenue.

    Elsewhere in the interview, Cook covered the issue of government regulation of user privacy, saying he was "not a big fan of regulation" but a "big believer" in the free market. "But we have to admit when the free market's not working, and it hasn't worked here," Cook admitted. "I think it's inevitable that there will be some level of regulation."

    Cook has called for "well-crafted" government regulation in the past, most recently following the Facebook and Cambridge Analytica scandal, in which the latter amassed data on 50 million Facebook users without their consent.

    Cook was also asked by Axios whether he was concerned about the male-dominated culture in the tech industry. The Apple CEO said he thought Silicon Valley had been open and accepting to many different people from different walks of life, but that when it came to gender, the Valley had "missed it" and so had the technology industry in general.
    Cook also revealed in interview that his daily routine involves rising just before 4:00 a.m. each morning, reading through user comments for an hour, and then heading to the gym for an hour, which helps him "keep stress at bay."

    The full HBO interview has yet to be made available online, but we'll post a link in this article if and when it does.

    Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

    Article Link: Tim Cook Discusses Apple's Google Search Engine Deal, User Privacy, and 'Inevitable' Tech Regulation
  2. notabadname macrumors 65816


    Jan 4, 2010
    Detroit Suburbs
    4:00am wakeups everyday. No way I’ld be getting up at that hour daily with his income. Makes it hard to beat the boss to work.
  3. tentales, Nov 19, 2018
    Last edited: Nov 19, 2018

    tentales macrumors 6502a


    Dec 6, 2010
    Google and Privacy is a bit of an oxymoron. I guess $3 billion is enough to mellow that core value a bit.
  4. Macintoshrumors macrumors 6502


    Oct 18, 2016
    Eyeroll. No one cares about cooks (or Silicon Valley’s) virtue signaling political retoric. The part about privacy is what I care about, the rest of the interview is political in nature.
  5. Piggie macrumors G3


    Feb 23, 2010
    If he agree's in the "Best" and wants the "Best" for Apple customers, they why does he need a payment of $3B to entice him to use the best?

    Distorting truth to suit your argument would seem more of a reality.
  6. Sasparilla, Nov 19, 2018
    Last edited: Nov 19, 2018

    Sasparilla macrumors 6502a

    Jul 6, 2012
    Looking forward to the interview, OMG 4am?!!! Yikes.

    I think Apple's CEO is correct Google's search engine is noticeably better than privacy focused search engines like DuckDuckGo and its not something they can switch without really angering alot of people.

    Remember changing the default to Bing folks? That wasn't well liked by the customers.

    Longer term though....it's a problem that needs to be resolved (maybe with some help from Apple) and Apple needs to let Google and its billions go away as the default - but we're not there yet. I use DuckDuckGo as my main search engine, but use Google as a backup because DuckDuck gets most things but sometimes its not good enough (and I'm pretty motivated for privacy)...that's not good enough for the regular public at this point.
  7. Edsel macrumors 6502

    Mar 18, 2010
    Over There
    "...his daily routine involves rising just before 4:00 a.m. each morning, reading through user comments for an hour, and then heading to the gym for an hour...."

    Mr. Cook & I have an almost identical schedule; I have a new puppy (4:00AM), read Reddit for an hour, then head to the kitchen to eat left over pizza and bagels for an hour. I now feel like an executive!
  8. DNichter macrumors 604


    Apr 27, 2015
    Philadelphia, PA
    Nothing new. Apple is in the best position moving forward to manage the increasing privacy concerns. Google, Facebook, and the like will need to seriously rethink their business model. I am guessing this is why Google is developing a new OS and focusing on hardware. They see that Apple's model is better for the long term.
  9. 69Mustang macrumors 603


    Jan 7, 2014
    In between a rock and a hard place
    "You are not the product" - Cook

    {cashes big ass Google check}
    "Yeah, no matter what he says, you are the product." - Google
  10. Rogifan macrumors Core


    Nov 14, 2011
    What does Google paying $3B to Apple have to do with Apple customers?
  11. Donoban macrumors 65816


    Sep 7, 2013
    Freaking gold!

    I know that feel all too well.
  12. TheShadowKnows! macrumors 6502a


    Sep 30, 2014
    National Capital Region
    "[Cook] revealed in interview that his daily routine involves rising just before 4:00 a.m. each morning, reading through user comments for an hour..."
    Apparently, he does not read MacRumors posts of late. Or, he wears Augmented-Reality glasses while reading through "user comments"./s
  13. WBRacing macrumors 6502a


    Nov 19, 2012
    So again he proves that $$$ is King at Apple. All the rhetoric in the world can't hide this. Like McDonalds sponsoring the Olympics.

    Next stop, the $2000 iPhone that is designed with "everyone" in mind. :rolleyes:
  14. rmoliv macrumors 6502a

    Dec 20, 2017
    And still no one from the press asks him about AirPower and AirPods wireless case. Not that he would disclose anything but he should be pressured to say something about it.
  15. Q-Dog macrumors 6502a


    Sep 9, 2007
  16. tromboneaholic, Nov 19, 2018
    Last edited: Nov 19, 2018

    tromboneaholic macrumors 68040


    Jun 9, 2004
    Clearwater, FL
    His daily routine involves rising just before 4:00 a.m. each morning, reading through user comments for an hour, and then heading to the gym for an hour, which helps him "keep stress at bay."

    Almost reads like he hits the gym to work off steam from reading comments on MacRumors!
  17. HiVolt macrumors 6502


    Sep 29, 2008
    Toronto, Canada
    I don't even watch these types of interviews... It's all prearranged what questions will be asked. It's fake news, really.
  18. Toutou macrumors 6502a


    Jan 6, 2015
    Prague, Czech Republic
    Hasn't worked here? AFAIK, there are companies that are, at least on the outside, very serious about user privacy, like HIS OWN ****ING COMPANY, and some others that aren't, with millions of customers who are okay with that.

    What else is this if not free market working just fine?
  19. now i see it macrumors 68030

    Jan 2, 2002
    He may be getting paid a ton of dough, but man, that's gotta be a horrible job/life for anyone. I can't imagine anyone willingly wanting to be CEO of Apple.
  20. RickInHouston macrumors 65816

    May 14, 2014
    You've got to subliminally keep reminding people why Siri is so bad.

    That comment would have ended the interview in about 5 minutes.
  21. bigchief macrumors 6502a

    Feb 26, 2009
  22. cocky jeremy macrumors 68040

    cocky jeremy

    Jul 12, 2008
    Columbus, OH
    If you can get paid to use your favorite brand of something, would you continue to use it for free? Yeah, didn't think so.
  23. BeefCake 15 macrumors 65816

    BeefCake 15

    May 15, 2015
    near Boston, MA
    He read the Mac Mini is almost certainly coming thread even though it took him years to act :D

    Yes, the questions are prearranged of course...can't wing it with an executive. If you mean the questions are approved beforehand, yes most likely as he has the right to answer what he wants too. It's not an interrogation.
  24. drewyboy macrumors 65816

    Jan 27, 2005
    I'd guess point is, compromise "best" core value (privacy), for "best" product (Google search).
  25. hagar macrumors 6502a

    Jan 19, 2008
    Why would a pre-arranged interview be fake news? The interviewee still answers the questions the way he/she chooses. And as long as the media correctly reports the answers, I don't see the problem. Of course this is pure PR, but if you take that into account, such interviews can have certain value.

    Or are you the type that screams Fake News at everything he doesn't agree with?

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